Sprout Social

NOVEMBER 30, 2023

Use tools like Meta’s Ad Library to see your competitors’ ads. For example, scheduling software Calendly has a section on its homepage highlighting a few USPs, like its granular availability tools and easily shareable and embeddable scheduling link. Online reviews also give you insight into brand sentiment.

Analysis 106

Analysis Sentiment Marketing How To 106

Sprout Social

JANUARY 9, 2024

But customer data platforms are only effective if your team has the training to use them, and if they “talk” to the other tools in your tech stack. The tools also need a layer of usability so that everyone (not just data analysts and IT team members) can get the information they need.

Social Media 125

Social Media Sentiment Data Team 125

Sprout Social

JULY 6, 2022

Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. But social media intelligence captures the sentiment from anyone buying within your product category, opening the door to new audiences. React in real time.

Social Media 116

Social Media Sentiment Survey Marketing 116

Sprout Social

JULY 28, 2020

Every retailer is thinking about the steps they’ll need to take when it’s time to reopen. To stay on top of the latest trends, leverage tools like social listening to keep a pulse on how customers feel about stores reopening and what they need from your business. Information is changing rapidly. Thank y’all so much! ??.

Strategy 134

Strategy Retail Marketing How To 134

Hootsuite

SEPTEMBER 30, 2022

This is thanks to increasing online purchases and the growth of omnichannel retail. Gartner predicts chatbots will be the main customer service tool for 25% of companies by 2027. Chatbots save retailers time and money by allowing them to customers at any time. This is a major time and money-saver for online retailers.

FAQ 120

FAQ Retail Overview Loyalty 120

Sprout Social

MAY 18, 2020

We noticed a 7% decrease in positive sentiment surrounding “end the lockdown” conversations once states began to relax their guidelines and the usage of the hashtag #StayHome increased by 21%. While overall sentiment skews positive, much of the negative conversations around healthcare focus on the challenges healthcare professionals face.

Conversation 108

Conversation Retail Sentiment Education 108

Sprout Social

MAY 4, 2021

In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. Facebook’s social commerce tool, Facebook Shops , has a very low barrier to entry. Use these tools to create consistency for your audience.

Retail 139

Retail Instagram Buy Social Media 139

Keyhole.co

NOVEMBER 7, 2023

Leverage Twitter’s “Explore” tab or third-party hashtag analytics tools like Keyhole for real-time insights. With your hashtag tracking tools, you’ve noticed that #EcoStride’s impressions are skyrocketing, but engagement rates aren’t keeping pace. These insights are supported by high engagement and positive sentiments.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

AUGUST 29, 2023

The recent rise of tools like ChatGPT has made the idea of a robot assistant more tangible than it was even a year ago. With exciting new tools like conversational AI, it’s already here, and it’s changing the way we work for the better. But AI isn’t a thing of the future. But that’s just the beginning. How does conversational AI work?

Conversation 79

Conversation FAQ Sentiment Banking 79

Adam Cohen

MARCH 30, 2011

…having more positive than negative sentiment from a social media monitoring tool. …seeing the sentiment from a social media monitoring tool improve over time. …seeing the sentiment from a social media monitoring tool improve over time. What would you add to this list? Most Commented.

Social Media 244

Social Media Airlines Sentiment Conference 244

Sprout Social

JUNE 27, 2023

To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. Only then will you get the most comprehensive view of your audience.

Review 128

Review Brands How To Analysis 128

Ignite Social Media

JANUARY 25, 2018

This tool will help you better understand your audience and what people are talking about outside of your existing fan base to drive better marketing campaign results. Behaviors include everything from life events, payment and device preferences, and retail spending. Post sentiment- aggregated feelings about your topic.

Facebook 107

Facebook Sample Samples Sentiment 107

Sprout Social

MARCH 8, 2021

For starters, do you have the tools and systems in place to monitor trending topics over time? Using tools like Google Trends and social listening , you can keep an eye on trends in real-time and dig deeper into the online conversations that are gaining traction. Sprout had unique data to share.

Content 130

Content Trends How To Exercises 130

The Realtime Report

MARCH 24, 2016

Getting your product to market may have been a daunting task, but any experienced retailer or manufacturer will tell you it’s only uphill from there. However, despite companies’ sentiments, many would be better off staying at home. . Use The Right Tools. Make sure you have the right tools for the job at hand.

Retail 79

Retail Nielsen ROI Sentiment 79

The Realtime Report

DECEMBER 20, 2012

Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. The retail giant also made adjustments – in the moment – using Facebook to promote certain items. ” The result? .”

Mobile 149

Mobile Team Retail Journal 149

Sprout Social

APRIL 27, 2020

As daily routines changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even more important tool for connection. Retail, consumer goods, and education sent messages also dropped, though less dramatically.

Engagement 145

Engagement Social Media Patterns Health Care 145

Keyhole.co

MAY 31, 2023

If you compare a year-old brand in clothing retail to that of Gap, which has been around for decades, your competitive benchmarking will fall short. Compare your engagement rates with your competitors Use social media analytics tools There are many social media analytics tools available that can help you identify your competitors.

Social Media 52

Social Media Strategy How To Analysis 52

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. The right social listening tool can help you synthesize that chatter into timely, actionable brand insights. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. Use social as a teaching tool.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

APRIL 19, 2022

It uses tactics like chatbots, live messaging apps, social commerce tools and helpdesk integrations. And investing in new social tools can seem like a huge lift. Pro tip: Chatbots are wonderful tools, but they can’t solve every issue. With Sprout’s Social Listening tool , you can build a deeper understanding of your audience.

Conversation 101

Conversation Strategy Social Media Marketing 101

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. Listening is a powerful tool for understanding broader conversations around major events, crisis situations, your brand and so much more.

Strategy 143

Strategy Metrics Hubspot Retail 143

Twist Image

JANUARY 25, 2017

The sentiment is a pragmatic one: "everything is digital!" The sentiment is a romantic one: "we're not doing it, but if we kill that saying, we can claim that we do it all." Instead of advertising to consumers, create digital products, services, applications and tools that can add value to your consumer's experiences.

Retail 40

Retail Sentiment Applications Mobile 40

Sprout Social

AUGUST 19, 2021

In 2020, Facebook, Instagram, and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences during the pandemic. Facebook’s social commerce tool, Facebook Shops , has an exceptionally low barrier to entry. It can also illuminate new opportunities you might have otherwise missed.

Examples 133

Examples Tips Patterns Instagram 133

Sprout Social

JUNE 7, 2022

It’s a key tool for investor relations. Particularly in recent years, platforms like Reddit and Twitter have become popular destinations for retail and institutional investors to discuss and analyze market trends.” Social allows you to lean on more immersive visual storytelling tools, like images, video and audio.

Strategy 116

Strategy How To Hashtag Team 116

Oktopost

JANUARY 12, 2021

B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success. These clues can narrow your results, help discern sentiment, and track changes over time. Using a social management tool can also speed up the process.

B2B 101

B2B Marketing Metrics Survey 101

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This positions Square as a supporter of the little guys, and helps build positive brand sentiment on Instagram.

B2B 150

B2B Social Media Brands Hubspot 150

Hootsuite

SEPTEMBER 16, 2022

Bestseller is the best retail chatbot example for customer service in bulk. The Dufresne Group, a premier Canadian home furnishing retailer, didn’t want to miss out on the sales opportunity. Decathlon UK ramped up their use of Heyday, expanding into tools to increase the services they offered via Facebook Messenger.

Examples 96

Examples FAQ Insurance Retail 96

Waxing UnLyrical

JULY 11, 2012

There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. the current tools don’t easily offer the kind of listening that would be really useful. – the current tools don’t easily offer the kind of listening that would be really useful.

Social Media 204

Social Media Issues Sentiment Banking 204

Hootsuite

JULY 6, 2022

And to crowdsource sentiment on your brand. To do this well, you’ll want to plan posts out in advance, using a scheduling tool like Hootsuite. Turn your Shopify store visitors into customers with Heyday, our dedicated AI chatbot app for retailers. A direct line to your consumers allows you to turn followers into brand advocates.

Instagram 117

Instagram HootSuite UGC Influencer 117

Keyhole.co

JUNE 19, 2023

It includes an analysis of context, sentiment, and the overall customer experience. Often, social media managers leverage social listening tools like Keyhole to track certain #hashtags, @mentions, and much more. Tools such as Keyhole allow brands to track and analyze keywords, URLs, topics, and hashtags related to their business.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

APRIL 26, 2022

From boosting brand awareness and PR efforts, to aiding in perception and transparency, executive communications are a powerful tool in your communications strategy toolbelt. In a recent webinar hosted by the National Retail Federation and Sprout , Walmart reported that training helped grow their executive audience reach by 182%.

Strategy 87

Strategy How To Training ROI 87

Sprout Social

FEBRUARY 18, 2020

These kinds of posts don’t come up in your regular network notifications, which is why it’s important to set up your monitoring tools. Monitoring helps you with your brand perception and sentiment. Because of listening tools, Alaska Airline was able to quickly respond to a customer’s tweets that didn’t directly mention them.

Social Media 136

Social Media Strategy Brands Airlines 136

Sprout Social

OCTOBER 8, 2020

In paying attention to your competitors, industry trends and brand sentiment, you’re able to find plenty of sparks that will generate new ideas. Utilizing a listening tool like the feature that Sprout Social offers helps you sort through the noise. Another way of sourcing content ideas is to use social listening.

Content 144

Content Meeting Process Sentiment 144

Razor Social

MARCH 30, 2016

There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations! The same can be said for monitoring tools. We have broken down the functionality that is likely to be found in monitoring tools. Sentiment Analysis. Keyword/Topic Monitoring.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

Retail 99

Retail Social Media UGC How To 99

Pixlee

JULY 20, 2020

As some countries begin to open their retail establishments, brands have an opportunity to turn these one-time buyers into loyal customers. Luckily, there are more tools now than ever before to collect, distribute, and measure user-generated content across all channels. Influencers will prove essential for achieving this goal.

Influencer 73

Influencer Trends Marketing Authentication 73

Pixlee

SEPTEMBER 29, 2020

It’s 37% in retail banking, while in the hospitality industry, an optimally engaged guest spends 46% more. They’ll also help you gain a better insight into the overall sentiment of your brand and products or services. Nowadays, you’ll find various metric tools that can track and monitor comments. 2 Online Reviews.

Engagement 90

Engagement How To Metrics Loyalty 90

Pixlee

JUNE 15, 2020

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. Invite action by soliciting feedback and include brief questionnaires to gauge sentiment. Amp Up Customer Loyalty Programs.

Strategy 59

Strategy UGC Loyalty Sentiment 59