Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Convince & Convert

MARCH 7, 2024

Teams that use AI are more likely to meet their goals. Here are three tips to strengthen marketing, sales, and customer success alignment: Foster Open Communication Channels : Establish regular meetings or check-ins between marketing, sales, and customer success teams to encourage collaboration and information sharing.

Research 143

Research Strategy Influencer Survey 143

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

Sentiment 105

Sentiment Analysis Patterns Price 105

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. In this article, we’ll dive into the intricacies, demystify the nuances, and shed light on the areas where social listening vs social monitoring meet and mingle.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. New to data analysis?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

JANUARY 9, 2024

Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data. For example, Sprout’s sentiment analysis features analyze incoming messages and classify customer sentiment toward your brand keywords as positive, negative or neutral.

Social Media 125

Social Media Sentiment Data Team 125

Sprout Social

MAY 31, 2023

Meeting the right person with the right message at the right time is only getting harder. With AI, communications teams can gain a deeper understanding of the customer’s mind through social media sentiment analysis. Luckily, AI is here to help. Collect social insights Audience insights are the foundation of better brand positioning.

Sentiment 123

Sentiment Press Release Analysis Team 123

Sprout Social

JANUARY 11, 2024

This includes sentiment analysis, unsatisfactory responses and your top reps. Doing so objectively answers whether you’re meeting customers’ needs or not. The platform also offers sentiment analysis, ticket tagging and automated prioritization. The key is having the right tools to meet the needs of modern customers.

Software 86

Software Tools Knowledge Base Hubspot 86

Oktopost

OCTOBER 5, 2022

How to capture negative sentiment in real-time and use it to exceed your customer’s expectations. Meet Jennifer. Hot Topics of this episode include: Using social engagement data to nurture the right people, with the right content, at the right time. Resources mentioned: In any B2B sales cycle, knowledge equals power.

Data 118

Data Engagement Hubspot B2B 118

Convince & Convert

MARCH 28, 2024

You will need to create an ongoing process to monitor your customers’ sentiments and needs regularly, and stay on top of trends and specific changes that appear. Share these wins in company meetings or newsletters to reinforce the value of the data. Repeat and measure over time This is not a one-and-done exercise.

Data 144

Data Repository Team Process 144

Oktopost

APRIL 6, 2023

Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Catch all episodes here. Social listening can help businesses to improve their marketing and sales strategies by identifying customer needs, preferences, and pain points.

Atlassian 118

Atlassian Strategy B2B Apple 118

Sprout Social

JANUARY 3, 2023

Valuable insights they make look at include: Customer sentiment. PR teams can monitor sentiment and address potential brand crises. Set a meeting or collaboration cadence. Decide how often teams should meet and schedule dates in advance. During meetings, allot collaboration time to review progress and discuss challenges.

Collaboration 122

Collaboration Social Media Team Sentiment 122

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Oktopost

FEBRUARY 26, 2024

In contrast, B2C social media management platforms commonly prioritize metrics emphasizing consumer engagement and brand sentiment. Comments and Mentions: Provides insights into consumer interactions and sentiment towards the brand. Source This means your typical social media management platform may measure metrics such as: 1.

B2B 62

B2B Metrics Social Media Social Media Management 62

Convince & Convert

APRIL 14, 2016

This is precisely the sentiment and inspiration behind Sonic’s new Square Shakes. Chances are, you’ve had a moment like this: A gorgeous meal or beverage is placed in front of you. It’s so beautiful and drool-worthy that you cannot resist the urge to snap a photo and share it across your social media sites. or Watch Here.

Delicious 60

Delicious Products Instagram Meeting 60

Sprout Social

AUGUST 3, 2020

Recognizing the shift in sentiment, State Farm began publishing Pins with tips for planning an effective and safe road trip. These forward-looking searches suggest consumers’ growing optimism, and recognizing this shift in sentiment is critical for retailers planning their comebacks. Humans are resilient.

Retail 135

Retail Trends Sentiment Meeting 135

Koka Sexton

JANUARY 9, 2023

Research & Audience Segmentation: Define the target audience by understanding their needs and interests, and how your product or service can meet those needs. Ask yourself what the needs and interests of your potential customers are, and how your product or service can meet those needs.

Patterns 98

Patterns Marketing Focus Group Survey 98

Hootsuite

DECEMBER 12, 2023

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

JANUARY 21, 2021

Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. For example, sentiment analysis can clue you in on whether people largely feel positively, negatively or indifferent about your brand based on how they talk about it.

Sentiment 135

Sentiment How To Marketing Analysis 135

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Plus, set alerts for spikes in brand mentions and use the insights to guide your online review management strategy.

Analytics 85

Analytics Conversation Brands Sentiment 85

Sprout Social

OCTOBER 31, 2023

Effective writing prompts spark your creativity and help you write more thoughtfully, so you can better meet your goals. Sentiment mining algorithms analyze the processed information and detect the tone to match the intent of the user. To meet this challenge, you must: Be clear in your instructions.

Tools 100

Tools How To Sentiment Training 100

Sprout Social

MARCH 5, 2024

Dan explains, “The presentation I created lists each of our capabilities, including creating content, strategy, end-to-end production, graphics, social listening, reporting and regular check-in meetings. Each of our business lines needs different things.” Be their champion when they ruthlessly prioritize projects.

Resources 103

Resources Telecommunications Collaboration Project 103

Sprout Social

DECEMBER 29, 2022

Meet #Yardrunners 2021: former student-athletes turned pharmacists, entertainers, engineers, entrepreneurs, and the world’s next leaders coming out of Historically Black Colleges and Universities. Meet the new Airbnb for a new world of travel. ? If sentiment is trending up or down. pic.twitter.com/XepcCROJM1. Social listening.

Reputation 90

Reputation Sentiment Loyalty Nielsen 90

Koka Sexton

AUGUST 10, 2023

For example, teams can use sentiment analysis to gauge customer sentiment and determine how customers feel about the product or service. Establishing a customer-centric approach: A customer-centric approach is essential for sales leaders to be able to understand their customers’ needs and create strategies that will meet those needs.

Metrics 52

Metrics Collaboration Sentiment Loyalty 52

Oktopost

JUNE 4, 2020

Mastercard managed to pull this off with a company-wide meeting where it invited employees to ask questions about how they should conduct themselves professionally on social media. The input from such a meeting and the value it brings to the employee-employer relationship can be a huge benefit to all. Define EVERYTHING.

Policies 146

Policies Social Media Guidelines Sentiment 146

Keyhole.co

MARCH 30, 2023

Monitor your brand mentions on Keyhole You can also discover sentiments by tracking your brand names, hashtags , keywords, etc., From the left navigation panel, select Sentiment. Keyhole will display a sentiment analysis graph showing the percentage of positive, negative, and neutral mentions of your brand. And that’s it!

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis!

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Learn all about sentiment analysis and how it can benefit your brand.

Engagement 106

Engagement Tips Loyalty Metrics 106

Twist Image

NOVEMBER 14, 2013

Sure, but if I can change or hide the names of the individuals or brands without loosing any sentiment on the power of the story, I would use my editorial power to do just that. I was no longer going to do the whole "attack" thing. On people or on brands. Critical with depth? And I have.

Meeting 79

Meeting Affiliate marketing SEO Project 79

Sprout Social

SEPTEMBER 10, 2020

Tap into customer sentiment. Finally, remember that much of UX for marketers revolves around sentiment. Whether your customers are popping off or shouting you out, sentiment analysis can help you better understand how the social public at large feels about you. Feelings, attitudes and emotions. The reality, though?

Tips 127

Tips Sentiment Marketing Real Estate 127

Keyhole.co

NOVEMBER 17, 2023

The CEO of Starbucks had a meeting with the men to offer a personal apology. SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Customers liked it so much that they were afraid of running out of it.

Examples 59

Examples Brands Sentiment Reputation 59

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Creating an infallible B2B demand generation strategy 1.

B2B 62

B2B Marketing ROI Hubspot 62

Social Media Strategies Summit

SEPTEMBER 14, 2023

Rachel Karten echoes Mitchell’s sentiment that for social media marketers, brainstorming isn’t only about coming up with off-the-cuff post ideas. They schedule a brainstorm for the entire social team to meet together to throw out all ideas. Giving them the bandwidth to respond fast to viral moments as they unfold. “It

Content 130

Content iPhone Sports Remix 130

Sprout Social

JUNE 1, 2021

Your clients rely on you to be the expert, so they might not know what information you need to meet and exceed their social goals. Brand sentiment. Sentiment data speaks volumes, quantifying how people feel about a business. Use it to compare how brand sentiment has changed or rebounded as a result.

Sentiment 90

Sentiment Proposal How To Metrics 90

Oktopost

FEBRUARY 29, 2024

Comments and Mentions: Provides insights into consumer interactions and sentiment towards the brand. Tailoring interactions in this way not only boosts your chances of closing deals but also accelerates the process of meeting revenue targets. In contrast, your typical B2C social media management platform may track the following: 1.

ROI 62

ROI B2B Organization Platform 62

Sprout Social

AUGUST 28, 2023

Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. Some 44% of business leaders are using sentiment analysis to understand consumer behavior. This includes handling customer support inquiries, creating personalized offers and analyzing customer data.

Team 88

Team Tools Marketing Hubspot 88

Oktopost

SEPTEMBER 21, 2020

It’s not only about knowing what needs and sentiments your prospects are expressing online, either. Granular sentiment analysis. Employee satisfaction and sentiment tracking. With social distancing measures in place and one-on-one meetings postponed until further notice?

B2B 89

B2B Marketing Sentiment Influencer 89