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13 Metrics to Track for Social Media Success

Social Media Strategies Summit

Image source Demonstrating the impact of your actions is all about monitoring the right metrics for social media marketing — metrics that speak directly to your overarching business goals. To help you choose those metrics, we’ve rounded up 13 of the most impactful social media metrics to track.

Metrics 130
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Chatbot Analytics 101: Essential Metrics to Track

Hootsuite

Of course, you already understand the importance of tracking key metrics for success. So what are the important metrics to measure? As with social media metrics, analytics show you how your chatbot is performing. The 9 most important chatbot metrics to track. This metric reveals how much demand there is for your chatbot.

Metrics 106
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Breaking down B2C vs. B2B social media metrics and why it matters

Oktopost

Are you measuring the right B2B social media metrics? B2B social media metrics and how they differ from B2C As a B2B marketer, you know at the end of the day, you’re marketing to people. In contrast, B2C social media management platforms commonly prioritize metrics emphasizing consumer engagement and brand sentiment.

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Leverage Advanced Metrics to Exceed Sales

Koka Sexton

To remain a high performer and exceed sales targets in 2023, sales teams must leverage advanced metrics and data to guide their strategies and prioritize their goals. The good news is that leveraging advanced metrics can be an effective way for sales teams to propel their success.

Metrics 52
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12 Facebook video metrics brands need to benchmark right now

Sprout Social

And your Facebook video metrics can give you the answers you need. Understanding your Facebook video metrics will help you get a better sense of how well people are responding to your content. So what are the video metrics you need to track on Facebook? How to find Facebook video metrics. Video views.

Metrics 124
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YouTube Analytics: 21 Metrics That You Should Track

Keyhole.co

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. By understanding how to get the most out of each and every YouTube metric, you’ll learn how to build your brand, get more engagement, and ultimately make better videos.

Metrics 98
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14 LinkedIn Metrics That Every Manager Should Know In 2024

Keyhole.co

Secondly, by tracking platform-specific metrics, you can develop customized content strategies tailored to LinkedIn’s unique audience. Finally, tracking LinkedIn metrics gives you a competitive edge by identifying trends, such as reactions, reach, and engagement rate, allowing you to stay ahead of your competitors.

Metrics 52