Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. In this guide, we’ll take you through the most basic metrics that every company should be paying attention to based on your goals.

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Metrics Social Media Analytics Report 106

Webbiquity SMM

MAY 9, 2023

Each objective requires a different approach and set of metrics to track progress. These tools not only help in measuring brand awareness but also enable you to track metrics from multiple social networks, all in one place. This will not only solidify your brand voice but build community engagement as well. Or all of them?

Social Media 273

Social Media Tips Marketing HootSuite 273

Convince & Convert

APRIL 12, 2024

This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. What do you want to achieve overall on social media for the brand and what values and mission will help the social team stand out and stay top of mind both internally and to your community?

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ROI Team Social Media Metrics 138

Keyhole.co

FEBRUARY 3, 2023

So you can’t just rely on shallow metrics and decide whether your current Instagram marketing strategies are working in your favor. This blog will reveal the top social media metrics that can help you make data-driven decisions. Track your Instagram account with Keyhole Top must-track Instagram metrics Hold on a bit!

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Metrics Analytics Instagram Hashtag 52

Keyhole.co

APRIL 18, 2023

At the same time, a team of experts are losing their sleep monitoring hundreds of metrics at once. We’ll also give you ample reasons to be serious about monitoring Instagram metrics other than the usual numbers. What are Instagram metrics? Lay a foolproof strategy: Instagram metrics can inform a brand’s content strategy.

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Metrics Instagram Hashtag Sentiment 52

Oktopost

FEBRUARY 6, 2023

Meet Alex Taylor Noble – The Head of Social Media at The Bank of London and the next Behind the Post guest. Alex believes that brands win when they make it about their community, not themselves. How can you get buy-in from internal stakeholders so social doesn’t sit in a silo?

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Banking Apple Buy Meeting 131

Waxing UnLyrical

JULY 29, 2016

Last week I walked you through the first four steps (IMHO) on refocusing your measurement efforts on metrics that matter. Because, remember, this isn’t just about coming up with the perfect metrics for your campaign, it’s about ultimately being a change agent for your organization. What floats your boss’ boat?

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Metrics Organization Banking Meeting 100

Waxing UnLyrical

MARCH 11, 2016

On whether impressions are a valuable PR metric in a social age: A2: Impressions show reach, which is important, but not the final goal. Community member Amanda Roe also had this to say: @shonali A3:always include competitive comparison; align w/co’s goals & how relationships positively impact sales. measurepr.

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Meeting Comparison Banking Retail 100

Sprout Social

MAY 15, 2024

Organizing regular cross-functional meetings to share insights, discuss priorities and identify opportunities for collaboration. Focus on these top-down initiatives: Craft a compelling business case that showcases the potential impact of social media on key metrics like brand awareness, lead generation and customer loyalty.

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Social Media Social Media Management Sentiment Collaboration 112

Ari Herzog

JANUARY 13, 2014

Visit the same post on Business 2 Community and you see 8 LinkedIn shares and 87 retweets. Media Strategy blogging metrics' As of this moment in time, 9 people shared it on Facebook, 46 shared it on Twitter, 10 shared it on Google+, and 3 shared it on LinkedIn. And that’s just from my post on my blog.

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Syndication Meeting Metrics LinkedIn 169

Ignite Social Media

DECEMBER 4, 2023

Watch as SVPs Lisa Braziel and Misi McClelland talk about key factors in choosing social platforms with Senior Community Manager, John Wylie. Know Your Audience As John, a senior community manager at Ignite, notes, “it starts with the audience and the people – people first.”

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Social Media Brands How To Metrics 92

agora pulse

JULY 17, 2020

Creating a community. Nurturing a community of followers can be a substantial asset for companies of all sizes, especially when launching new products or striving to increase the rate of return customers. Select the Right Metrics. Some metrics that align with common social media goals are to: Build brand awareness.

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Report Social Media Metrics Aggregator 147

Pam Moore

MAY 31, 2024

The value in B2B influencer marketing comes from what I call a “drumbeat approach” where you are driving a multi-touch program always touching your dream customers with interesting conversations, valuable content and community to support them. Look at influencer marketing as a way to build community.

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B2B Influencer Marketing Collaboration 78

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. Why do advertisers love engagement? Think about it. Our audience varies.

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Metrics Engagement Social Media Training 60

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. Why do advertisers love engagement? Think about it. Our audience varies.

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Metrics Engagement Social Media Training 60

Oktopost

MARCH 25, 2024

Utilizing both can dramatically enhance engagement in advocacy programs, expanding participation and cultivating a community of passionate brand ambassadors. Fulfills motivational needs: The pursuit of goals and rewards meets employees’ needs for satisfaction and recognition, enhancing their sense of achievement.

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Metrics Training Meeting iPad 75

Waxing UnLyrical

JULY 22, 2016

How do you start to soothe your panicky conscience that is having an anxiety attack over being pulled into the AVE graveyard despite its best efforts, and start to complement your meaningful work with equally meaningful metrics? 4 steps to start refocusing PR measurement on metrics that matter. Stop fighting AVEs… for now.

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Metrics URL Campaign Influencer 100

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Return on Attitude.

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Case Study Library Communities Study 213

Waxing UnLyrical

AUGUST 31, 2015

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: the Measurati Meet #measurePR. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis. Wouldn't you like to be in her kitchen?

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Meeting Case Study Consultant Eventful 100

Sprout Social

JUNE 11, 2024

Each of these communities is unique, yet they all contribute to one shared college experience. Together, they’ve transformed digital spaces into online communities where key audience segments can deepen their engagement and advocacy with the college.

Education 102

Education Social Media Strategy Collaboration 102

Social Media Strategies Summit

JANUARY 21, 2021

This could include an appreciation of their creativity, their strong sense of community, or their brand values. 8 Follow the metrics. From the outset of your campaign, develop a list of metrics to track and share those key performance indicators with your influencer. Source: MediaKix. 9 Cover Your Bases. 9 Cover Your Bases.

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Influencer Metrics Campaign Survey 188

Sprout Social

NOVEMBER 4, 2016

Building up a loyal community is an important aspect of any marketing strategy. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store. The most important part of building an Instagram community is to talk with your community, not at your community.

Communities 96

Communities Instagram Analytics Exercises 96

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Return on Attitude.

Case Study 168

Case Study Communities Study Committee 168

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. Luckily, innovative technologies like artificial intelligence (AI) offer long-term solutions to meet these challenges.

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Strategy Sentiment Marketing Analysis 121

Sprout Social

SEPTEMBER 8, 2022

According to TikTok , Creator Next is “a program designed to help TikTok creators monetize as they grow their communities.”. Income from the Creator Fund is based on a creator’s metrics. For brands, Creator Next paves a more direct path to work with creators who are the right fit for their community. Other eligibility criteria.

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How To Collaboration Metrics Campaign 90

Buffer Social

OCTOBER 23, 2023

Engage with your audience for community building We all know that engaging with your community on social media is one of the many keys to success. Use the Community tab to post updates, create polls, or share behind-the-scenes content. Speaking of the Community tab – it isn't just for long-form YouTube creators.

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YouTube Tips Collaboration Trends 113

Sprout Social

JUNE 6, 2024

Users can customize their reports using a breadth of data points—including post-level performance, customer care and even Employee Advocacy metrics—to tell a more detailed story about social’s impact on the business. Consumers are using a mix of them all to consume content and connect with their communities. Ready to break barriers?

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Hotels Influencer Report Platform 95

Buffer Social

OCTOBER 9, 2023

In this article, we’ll walk through the key metrics made available in YouTube Shorts analytics and how to interpret them to optimize your content for better performance and growth. This will lead you to a page displaying various metrics specific to that video, giving you a snapshot of its performance.

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Analytics YouTube Overview Metrics 85

Buffer Social

AUGUST 29, 2023

we often get great feedback from our community and can make adjustments and improvements. How we collaborate As a distributed team that works remotely and a team that has a high output, we try to avoid too many meetings so there is plenty of time for heads-down work, like writing and batch-filming video content. They are: Add value.

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Collaboration Template Templates Team 85

Oktopost

MARCH 20, 2021

Because you’ve taken a collection of marketing best practices for your industry and tailored their one-size-fits-all approach to meet your brand’s unique needs. . Another key to growth hacking is to use what are known as pirate metrics. Connect with Your Community. Growth hacking isn’t prescriptive.

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Strategy Metrics Process B2B 144

Sprout Social

FEBRUARY 15, 2024

That’s why likes and reactions are important metrics to consider when analyzing your content performance. Define the metrics How do you know what success looks like? Tracking metrics enables you to adjust your social media strategy to increase audience engagement.

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Engagement Tips Loyalty Metrics 98

Social Media Strategery

MARCH 8, 2011

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. The Internal Community Manager wears many hats. With the growing ubiquity of Enterprise 2.0

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Communities Wiki Yammer Forums 137

Sprout Social

NOVEMBER 15, 2023

Even better if you can work out monthly or quarterly in-person or virtual meetings with your department leaders (the most effective way to share metrics with leadership, according to The 2023 Sprout Social Index™ ). Join The Arboretum , Sprout’s member-driven virtual community built by social media and marketing professionals.

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Social Media Management Skills Social Media Upcoming 111

Waxing UnLyrical

AUGUST 20, 2014

Know beforehand & avoid vanity metrics #measurepr. Since Heidi is a self-proclaimed social media metrics “nerd,” we asked her to weigh in on AVE (ad value equivalency): A4: PR people CAN measure actions beyond AVE – understanding qualified eyeballs and the actions stories inspire. Change in reputation?

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Vocus Metrics Eventful Consultant 198

Ignite Social Media

MAY 25, 2021

Another obvious but worth the mention callout is to follow Instagram’s Community Guidelines. I know, I know, “duh”, but you would be surprised how many Reels lose out on engagement simply because something in their post does not meet Instagram’s basic standards. Instagram Reels Metrics and Insights. That’s okay.

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Instagram Engagement Content Tips 174

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community. Let’s get started!

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Groups Groups Communities Organization 111

Hootsuite

APRIL 20, 2020

People join Nextdoor to connect with their neighbours and communities. It’s kind of like a virtual town hall or coffee shop where people meet to gab about local topics. Nosy neighbours may grab the headlines, but businesses are central to the Nextdoor community. So, ready to meet your Nextdoor neighbours? Sell stuff.

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How To Metrics Reputation HootSuite 145