Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. Luckily, innovative technologies like artificial intelligence (AI) offer long-term solutions to meet these challenges.

Strategy 121

Strategy Sentiment Marketing Analysis 121

Sprout Social

MAY 15, 2024

Organizing regular cross-functional meetings to share insights, discuss priorities and identify opportunities for collaboration. Focus on these top-down initiatives: Craft a compelling business case that showcases the potential impact of social media on key metrics like brand awareness, lead generation and customer loyalty.

Social Media 112

Social Media Social Media Management Sentiment Collaboration 112

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences. Social listening plays a vital role in this area.

Social Media 102

Social Media Sentiment Loyalty Microsoft 102

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. In this guide, we’ll take you through the most basic metrics that every company should be paying attention to based on your goals.

Metrics 106

Metrics Social Media Analytics Report 106

Keyhole.co

FEBRUARY 3, 2023

So you can’t just rely on shallow metrics and decide whether your current Instagram marketing strategies are working in your favor. This blog will reveal the top social media metrics that can help you make data-driven decisions. Track your Instagram account with Keyhole Top must-track Instagram metrics Hold on a bit!

Metrics 52

Metrics Analytics Instagram Hashtag 52

Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112

Metrics Social Media CPM CPC 112

Sprout Social

JANUARY 11, 2024

This includes sentiment analysis, unsatisfactory responses and your top reps. Doing so objectively answers whether you’re meeting customers’ needs or not. Not to mention a more complete understanding of your performance metrics. The platform also offers sentiment analysis, ticket tagging and automated prioritization.

Software 80

Software Tools Knowledge Base Hubspot 80

Hootsuite

APRIL 2, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. You’ll see key metrics for each of your social posts, including: Clicks. You’ll also see metrics for each of your profiles, including follower growth over time. Brand sentiment. Video views.

Analytics 145

Analytics Social Media Tools HootSuite 145

Sprout Social

FEBRUARY 19, 2024

This enables you to make faster, more impactful decisions that resonate with your target audience and help you meet and exceed customer expectations. Sentiment analysis can also be applied to automatically prioritize customer complaints so customer care teams know which cases to handle first. What is intelligent automation (IA)?

Strategy 97

Strategy Sentiment Patterns Marketing 97

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. New to data analysis?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

Sentiment 98

Sentiment Analysis Patterns Price 98

Keyhole.co

MAY 2, 2024

After tracking them, you need to analyze the sentiment of these conversations – whether they perceive your brand as positive, negative or neutral. What you learn from your audience helps you tailor your strategy to meet their needs accurately. How well you relay your response reflects your brand personality.

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Hootsuite

MAY 17, 2021

Social media KPIs are measurable metrics that reflect social media performance and prove social’s ROI for a business. Social media KPIs are the metrics used to determine if a business’s social media marketing strategy is effective. When you settle on a metric, make your KPI specific (or SMART) by adding a value and a timeline to it.

Social Media 145

Social Media HootSuite Metrics CPC 145

Sprout Social

FEBRUARY 15, 2024

That’s why likes and reactions are important metrics to consider when analyzing your content performance. Define the metrics How do you know what success looks like? Tracking metrics enables you to adjust your social media strategy to increase audience engagement.

Engagement 98

Engagement Tips Loyalty Metrics 98

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 112

Patterns Sentiment Analysis Proposal 112

Hootsuite

APRIL 11, 2023

You’re meeting or exceeding your goals, and you’re at least on pace with the competition. In order for this analysis to be a true SWOT, you need to look at more than your own metrics. Your metrics, business goals, and ROI are a good place to start, but remember that a social media SWOT analysis also considers external factors.

Analysis 105

Analysis Social Media HootSuite Tips 105

Sprout Social

MARCH 5, 2024

Dan leads the team strategy by consulting on strategy, best practices, and interpreting key campaign metrics and trends. The Social Media Specialist who reports to Dan handles scheduling, pulling metrics and monitoring conversations across social channels. Each of our business lines needs different things.”

Resources 97

Resources Telecommunications Collaboration Project 97

Oktopost

FEBRUARY 29, 2024

This article aims to illuminate the key metrics essential for grasping the influence of social selling on revenue alongside the insights required to refine and enhance your social selling tactics for optimal results. Comments and Mentions: Provides insights into consumer interactions and sentiment towards the brand.

ROI 62

ROI B2B Organization Platform 62

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. But there’s one critical metric that remains elusive to measure. And real important.

Metrics 177

Metrics Social Media Adwords ROI 177

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. But there’s one critical metric that remains elusive to measure. And real important.

Metrics 168

Metrics Social Media Adwords ROI 168

Keyhole.co

JUNE 11, 2024

It allows real-time engagement where fans can tune in and let their sentiments and questions be known immediately. Leverage the power of digital storytelling by taking your audience behind the scenes—show them what goes on during development, production, or even during team meetings. Engagement nowadays is a two-way street.

Instagram 52

Instagram Strategy Notification Hosting 52

Buzzlogix

AUGUST 22, 2017

Keep an eye on the right metrics so you’ll know just how well received that content is. Return visitors is one of the most important metrics you can track. Track this metric to find out if you are meeting your coverage demands. Analyze the impressions when gauging this metric. Content Marketer. Unique Visitors.

Metrics 40

Metrics Social Media Sentiment Conversation 40

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 106

Brands Sentiment How To Analysis 106

Hootsuite

JUNE 13, 2022

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. It’s a great metric to focus on if you’re looking to increase brand awareness or sales. You can also think of it as when social listening meets competitive analysis. What is share of voice?

Social Media 144

Social Media How To HootSuite Metrics 144

Harp Interactive

MARCH 31, 2010

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness.

Analytics 350

Analytics Social Media Trendrr Digg 350

Hootsuite

AUGUST 24, 2021

So a CSAT score is a customer service metric that reflects customer sentiment, experience and contentment with your brand. Collect feedback via surveys and social media, stay on top of the metrics and try to identify room for improvements. Turning a sentiment into a number involves creating a simple — and non-time consuming!

SMS 110

SMS Survey HootSuite Sentiment 110

Oktopost

JANUARY 12, 2021

What are the most valuable metrics and KPIs to track, and how do you know if the CX you’re offering is successful? Those sites prioritize metrics like add-to-cart, funnel fallout, product comparisons, abandoned cart, and customer reviews, among others. CX has become an intrinsic part of the B2B marketing funnel. Customer Feedback.

B2B 101

B2B Marketing Metrics Survey 101

Hootsuite

JUNE 14, 2023

Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. In addition to creating content, you must ensure that it meets all federal or local regulations and social media legalities. Monitor metrics like reach, engagement rate, impressions, and more.

Banking 80

Banking Social Media HootSuite Sentiment 80

Sprout Social

JUNE 1, 2021

Renewal calls offer agencies a chance to educate clients on how social impacts key metrics across their business. Your clients rely on you to be the expert, so they might not know what information you need to meet and exceed their social goals. Awareness and engagement metrics align with several social media goals.

Sentiment 83

Sentiment Proposal How To Metrics 83

Sprout Social

SEPTEMBER 10, 2020

Marketers today are laser-focused on metrics (particularly conversions) and growth. However, meticulous metric monitoring doesn’t always take into consideration some of the most impact customer interactions. Tap into customer sentiment. Finally, remember that much of UX for marketers revolves around sentiment.

Tips 121

Tips Sentiment Marketing Real Estate 121

Oktopost

APRIL 9, 2024

The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

JUNE 27, 2023

View reports Sprout’s Reviews Overview Report gives you a comprehensive view of customer feedback, so you can monitor trends based on time periods and key metrics across various parameters. Some of these are: Performance summary : Compare top-level performance metrics with the previous publishing period.

Review 122

Review Brands How To Analysis 122

Sprout Social

JUNE 11, 2024

We’ve identified the key metrics that allow us to understand whether or not our work is being impactful. Share social media performance data proactively Grimes and White show up to every planning meeting with relevant social insights, no matter who it’s with.

Education 102

Education Social Media Strategy Collaboration 102

Keyhole.co

OCTOBER 21, 2023

Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand. Sentiment analysis: Analyze the exchanges’ emotional undertones. Utilize them to test the tool’s capabilities and make sure it meets your monitoring requirements.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Keyhole.co

NOVEMBER 10, 2023

It doesn’t focus on external factors like how other businesses are performing on those same metrics. Important performance benchmarking metrics include brand awareness, campaign engagement, conversion rate, customer satisfaction rate, etc. Your goal should be to exceed or at least meet them.

Metrics 59

Metrics Analysis Comparison Price 59

Sprout Social

MARCH 25, 2021

To most social marketers, metrics like impressions, engagements, conversions and clicks need almost no explaining. While these metrics may make complete sense to you and your team, things like follower count and reach are as good as gibberish to an executive who doesn’t work in social. Use a format your audience prefers.

Report 104

Report Social Media Metrics Buy 104

Sprout Social

SEPTEMBER 22, 2021

Social listening helps us track sentiment and conversations around specific campaigns and major events throughout the years. Being able to share metrics and insights with stakeholders in our organization, our partners and the players is a win-win for everyone. Social data strengthens NFLPA partnerships.

Campaign 115

Campaign Hashtag Analytics Metrics 115