Pam Moore

MAY 31, 2024

B2B Influencer Marketing Mastery: Proven Strategies for Business Leaders B2B influencer marketing is rapidly expanding, with the global market predicted to grow from $21 billion in 2023 to $52 billion by 2028. What is B2B influencer marketing? 🚀 Why B2B Influencer Marketing? Why should you care?

B2B 78

B2B Influencer Marketing Collaboration 78

Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. As one of a company’s content marketing managers, it can be easy to let such tasks fall through the cracks. The ability to track metrics as they change allows for timely adjustments and optimization for better results.

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently. Always Have a Plan The importance of planning for your social media marketing projects cannot be overemphasized. Let’s get started.

Project 129

Project Social Media Template Templates 129

The Realtime Report

APRIL 13, 2023

How SMBs Can Overcome Digital Marketing Challenges While digital marketing can provide targeted access to buyers at budgets within reach of small- and medium-sized businesses (SMBs), potentially leveling the playing field, it can also result in quickly escalating costs with little to no results. Sink or Swim? In the United States, 33.2

Marketing 172

Marketing ROI Small Business Yahoo 172

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 121

Strategy Sentiment Marketing Analysis 121

Keyhole.co

FEBRUARY 3, 2023

And especially on a platform like Instagram, marketers see newer updates quite frequently. So you can’t just rely on shallow metrics and decide whether your current Instagram marketing strategies are working in your favor. This blog will reveal the top social media metrics that can help you make data-driven decisions.

Metrics 52

Metrics Analytics Instagram Hashtag 52

Sprout Social

OCTOBER 15, 2018

Lucky for her, that is exactly what all of us in the marketing department depend on her for. In this edition of Meet Team Sprout, Marie talked with me about what it is like to dig deep into the numbers to uncover what makes our customers tick. Name: Marie Dador Department: Marketing Started at Sprout: June 27, 2016.

Meeting 72

Meeting Team Analytics Data 72

The Realtime Report

MAY 7, 2021

Five Impactful Marketing Hacks. Unfortunately, many small business owners struggle to carry this same approach into their marketing. Unfortunately, many small business owners struggle to carry this same approach into their marketing. Marketing operates on the same principle. Small Businesses Can Implement Immediately.

Small Business 195

Small Business Marketing Meeting Discount 195

Keyhole.co

APRIL 18, 2023

At the same time, a team of experts are losing their sleep monitoring hundreds of metrics at once. We’ll also give you ample reasons to be serious about monitoring Instagram metrics other than the usual numbers. What are Instagram metrics? Lay a foolproof strategy: Instagram metrics can inform a brand’s content strategy.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Hootsuite

JUNE 16, 2021

Are you ready to meet them? Conversations on messaging channels are often service-related, so these KPIs are generally aligned with the metrics used by customer service teams in a contact center. The best metric to track efficient problem solving is average handle time. Social messaging KPIs are different. Request a Demo.

Metrics 130

Metrics HootSuite Team Survey 130

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. In this guide, we’ll take you through the most basic metrics that every company should be paying attention to based on your goals.

Metrics 106

Metrics Social Media Analytics Report 106

Convince & Convert

APRIL 12, 2024

So if we know how important social media is to connect with consumers and bring them along the social media marketing funnel, why do we find it difficult to prove ROI to leadership within an organization? Measure social data among other marketing metrics to show impact. Utilize social analytics reporting tools to gather data.

ROI 138

ROI Team Social Media Metrics 138

Justin Levy

JUNE 5, 2012

Not having had the proper time to rehearse your KPI slide as you typically would before meeting with them, you quickly provide a generic answer such as: “Everything is going great. ” Not only does this provide that executive with an update on a project but also provides them with a metric that shows the impact of your efforts.

Metrics 196

Metrics Conference Project Meeting 196

agora pulse

SEPTEMBER 1, 2020

Here are the 10 best free social media marketing tools money can’t buy—because they’re free. Whether you’re part of a bootstrapped social media agency or a digital marketing department, you always have a budget. Track your Facebook Ads insights with one of our favorite social media marketing tools. Paid reach.

Social Media 210

Social Media Tools CPC URL 210

Hootsuite

DECEMBER 8, 2022

This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. The benchmark is essentially the norm for social media marketing success.

Social Media 120

Social Media HootSuite Real Estate How To 120

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

B2B 62

B2B Marketing ROI Hubspot 62

Convince & Convert

MAY 28, 2024

This, at its core, can easily translate to how and why we use social media the way we do, and why it’s the closest touchpoint to our audience in our marketing efforts. Social media managers know that community management gives marketers an inside look under the hood of what your audience thinks of your brand.

Communities 133

Communities Social Media How To Metrics 133

Keyhole.co

JUNE 11, 2024

In this article, we’ll dive into the intricacies, demystify the nuances, and shed light on the areas where social listening vs social monitoring meet and mingle. Social listening provides insights into how your brand compares with competitors, identifies growth market trends , and uncovers opportunities to differentiate and improve.

Sentiment 52

Sentiment Metrics LinkedIn Analysis 52

SocMed Sean

MARCH 1, 2022

That is, you need it as part of your digital marketing strategy for 2022. This popularity is an opportunity for marketers to leverage YouTube to grow their brands in 2022. Is YouTube still a good marketing platform for businesses in 2022? Is YouTube Still A Good Marketing Platform? You need YouTube.

YouTube 204

YouTube Strategy Automotive Marketing 204

Oktopost

NOVEMBER 23, 2020

Every seasoned B2B marketer knows that launching a new campaign can be a venture into the unknown. But once your content is out there, you can start figuring how well it’s working towards accomplishing your marketing goals. The trick is knowing what metrics to identify and how to measure them. So what are the right metrics?

B2B 125

B2B Marketing Metrics ROI 125

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112

Metrics Social Media CPM CPC 112

Oktopost

MARCH 23, 2020

B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. This is why automation of B2B marketing and sales activities appears inevitable. It’s clear that organizations looking to scale up embrace automation tools and solutions to boost their marketing and sales operations.

Marketing 98

Marketing Metrics B2B Software 98

Webbiquity SMM

NOVEMBER 15, 2022

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. Hone your ability to track and analyze metrics. Agility is vital.

Social Media Management 233

Social Media Management Skills Social Media Metrics 233

SocMed Sean

MARCH 10, 2022

Due to current phenomena like "The Great Resignation," LinkedIn should become an essential part of your marketing strategy in 2022. Is LinkedIn Still A Good Marketing Platform? Reasons To Continue Marketing On LinkedIn. LinkedIn has the potential to help you meet and engage with new clients. It is really that simple.

LinkedIn 130

LinkedIn Strategy Marketing Advertising 130

Oktopost

JANUARY 12, 2021

It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX has become an intrinsic part of the B2B marketing funnel. What are the most valuable metrics and KPIs to track, and how do you know if the CX you’re offering is successful?

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

JULY 14, 2023

An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.

Collaboration 75

Collaboration Marketing Team Hubspot 75

Justin Levy

JUNE 5, 2012

Not having had the proper time to rehearse your KPI slide as you typically would before meeting with them, you quickly provide a generic answer such as: “Everything is going great. ” Not only does this provide that executive with an update on a project but also provides them with a metric that shows the impact of your efforts.

Metrics 150

Metrics Conference Project Meeting 150

Justin Levy

JUNE 5, 2012

Not having had the proper time to rehearse your KPI slide as you typically would before meeting with them, you quickly provide a generic answer such as: “Everything is going great. ” Not only does this provide that executive with an update on a project but also provides them with a metric that shows the impact of your efforts.

Metrics 150

Metrics Conference Project Meeting 150

Koka Sexton

SEPTEMBER 1, 2023

In today’s dynamic landscape, Marketing Innovators are at the forefront of change, constantly seeking novel strategies to engage customers. Urgency and Timeliness: Amidst this ever-evolving environment, the need for B2B Content Frontier: Pioneering AI Excellence in Marketing has never been more pressing.

B2B 52

B2B Content Marketing Team 52

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 147

Small Business Review Influencer Collaboration 147

Sprout Social

JUNE 1, 2022

From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. Lifecycle marketing.

Team 111

Team Marketing Collaboration Hubspot 111

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem.

Strategy 52

Strategy Twitter Tips Marketing 52

Ignite Social Media

JANUARY 5, 2021

Under the global page structure, there are three (3) types of pages: default, market, and a root page. If a user doesn’t meet the language or location settings requirements for any of the Market Pages they will be redirected to the Default Page. Market Pages. You can have as many Market Pages as you would like.

Facebook 162

Facebook Marketing Aggregator URL 162

Waxing UnLyrical

MARCH 11, 2016

On whether impressions are a valuable PR metric in a social age: A2: Impressions show reach, which is important, but not the final goal. In April, the #measurePR chat will focus on influencer marketing; best practices, relationship-building, and, of course, how to measure your efforts. Here’s some of what we talked about.

Meeting 100

Meeting Comparison Banking Retail 100

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? Align your social metrics to your business goals Social metrics don’t live in a vacuum.

Analytics 134

Analytics Report Social Media Google 134

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 148

Small Business Influencer Collaboration Marketing 148