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Fireworks Factory: a new concept marketing conference

Sherrilynne Starkie

The intimate venue, Galiano Inn and Spa, and the small group of senior marketing professionals provided an opportunity to really get to know people through thoughtful discussions of our own experiences, both the wins and the epic fails. Thanks to Darren Barefoot , one of the conference organizers, for this Storify summary of the event.

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Boosting your Seasonal Marketing with Pinterest

Waxing UnLyrical

By now your seasonal marketing campaign should be well under way. And even though you’ve placed your media buy and have your media relations program in gear, are you still looking for that extra edge to your marketing efforts? Below you’ll find three ways to boost your seasonal marketing with Pinterest.

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How a social media consultant can help your business

Sherrilynne Starkie

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Certifications from HubSpot and Hootsuite show inbound marketing and social media management expertise. Content curation tools such as Feedly, Twitter, MailChimp, Storify, Curata, Scoop.it, List.ly

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

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Omni-Channel Marketing: Creating the Right Mix for Your Brand

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. We discussed ideas and tips for cracking the code on Omni-Channel marketing! This webinar was sponsored by Act-On.

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Social Listening: Harness Marketing Insights from Consumer Conversations

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. You can also scan the highlights of this webinar on Twitter by reading the Storify below. This webinar was sponsored by Brandwatch.

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How to Market and Sell to the Modern Buyer

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. We discussed the changes marketing departments need to make or address in order to keep up with today’s buying habits.

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