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How a social media consultant can help your business

Sherrilynne Starkie

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages. It can seem like social media is a waste of both time and resources in a world of competing priorities.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

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Tool Tuesday: Twitter curation tools

Akamai Marketing

We use multiple social networking platforms, which have different audiences and expectations. Storify is another Twitter curation tool and a story-teller’s dream. I find Storify works best with specific hashtags and is a fantastic way to curate conversation surrounding an event. Enter: Twitter curation.

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15 Rocking Content Marketing Tools with Advice from Experts

Writtent Blog

With 9 in 10 organizations marketing with content , it’s evident that we need effective tools to create, publish, distribute, and analyze content published online. I reached out to content marketing experts with the question, “What Are the 3 Content Management Tools Epic Content Creators Can’t Live Without?”.

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Predictions for 2015: Start Off the New Year Knowing the Future of Social

Buzz Marketing for Technology

For comparison, popular social networks were funded with just over 5 billion dollars. Cause Marketing will be in vogue in 2015 – Don cited several example companies (CVS comes to my mind when I think of good cause marketing). NOTE: 70% of companies that have social analytics are still not using it!

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This Week in Social Media – 6/26/13

Social Media Marketing

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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26 Tips to Instantly Improve Your Pinterest Marketing Strategy

Rebekah Radice

Have you ever wondered what an effective Pinterest marketing strategy looks like? Know what works, what doesn’t and how to seamlessly integrate it into your marketing strategy. Tips to Instantly Improve Your Pinterest Marketing Strategy. Identify colors, fonts, and graphic style used in marketing. A1) Tactics.

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