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From Community to Commerce: Making the ROI Connection

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

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Content Curation Tools: A Curated List of Content Curation Tools

Razor Social

The following chart is taken from a survey conducted by Curata (content curation and content marketing platform), showing how businesses share curated content with their customers and prospects. Storify – Create or find stories. Imagine that you missed a really great conference but you heard that someone ‘storified’ it.

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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Case Study #2: Community Driven Product Launch. Storify Review: . Apps Case Study Event Marketing Influencers Marketing start-ups Twitter case study event marketing marketing measurement social media strategy' Background: . Results: 958,399 Social Impressions. 762 app downloads in 4 days following event.

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Monday Roundup: A Goodie Bag of #measurePR

Waxing UnLyrical

Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. Why: If you prefer to view the entire transcript visually from December 3rd, Sandra Fernandez created a lovely Storify of the chat. measurePR transcript for July 2.

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Leading Companies for Customer Service, On and Off Social

Buzz Marketing for Technology

This webinar featured Jason Kapler ( @ jasonkapler ) Vice President of Marketing at LiveWorld, Dan Gingiss (@ dgingiss ) Head of Digital Customer Experience and Social for Discover Card and Kristina Libby (@ KristinaLibby ) Head of Consumer Communications at Microsoft.

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Share This: a Recap of #measurePR with Richard Bagnall (Pt. I)

Waxing UnLyrical

It’s important to have a consistent global approach but respect needs of local markets which run at different speeds. He also created a lovely Storify of the chat. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Not just a look backwards.

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How To Use Agorapulse To Promote Your Next Event

agora pulse

You need to be keep marketing, capitalizing on the warm after event glow. I spoke to Beatrice Whelan, author of “Trending: The Complete Guide To Social Media for Events” She describes the three stages of event marketing as: Before, during and after. This made it easier to share their content with our community.