8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Site performance is something that Google continues to push, and since it affects both the on-site user experience and SEO making improvements is worthwhile.

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Using Video Marketing To Boost SEO

Small Business Mavericks

Is video marketing a useful SEO tool? It’s also a great way to utilize an offline marketing event for online purposes. Instead, think of the SEO value to your videos. In the mean time, watch that video and consider its marketing potential.

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Trending Sources

The Importance of Content Marketing When Building SEO Strategies [Infographic]

Mindjumpers

Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. Similar Posts: Put Content Marketing at the Heart of Your Brand Strategy.

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5 Ways that Social Media Impacts SEO

Adam Sherk

Here are five ways that social media impacts SEO, or more specifically search engine visibility, rankings and traffic: 1. This is a necessary step to combat spam but it takes away the SEO value of the links. Related posts: My Top 10 Posts of 2009 on News Media, SEO and Social Media.

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Will SEO Exist in 2015?

Techipedia: Tamar Weinberg

SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins.

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Google Plus SEO: The Business Benefits

Pamorama

Google+ places a heavy emphasis on search engine optimization (SEO), which differentiates it from other social media networks like Facebook and Twitter. . Google Plus and Local SEO. See my post A Beginners Guide to Content Marketing to learn more about its importance.

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5 Sites to Boost Your Local SEO

Idaconcpts

If a business wants to rank for competitive search terms in their local market, they can normally benefit from backlinks from sites that boost local rankings. Consult with a local SEO professional to see how they can help you achieve the local search rankings you seek for your business.

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Do Social Signals Drive SEO?

Convince & Convert

Being the savvy content marketer you are, you now set out to to bring an audience to that post. There is so much speculation about how social media and SEO interact, but what’s the real story? Links are still a major driver of SEO. So Does This Really Drive SEO?

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Is SEO Still Relevant?

Convince & Convert

There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc. In fact, I’d say at least ten of the 25 have some sort of marketing applicability. Are your skills massively in demand in 2015?

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Is SEO Still Relevant?

Convince & Convert

There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc. In fact, I’d say at least ten of the 25 have some sort of marketing applicability. Are your skills massively in demand in 2015?

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PPC vs SEO

Social Media Marketing

PPC (pay per click) and SEO (search engine optimization) are two major channels which made up the search marketing. When it comes to ranking SEO is hit and miss affair, and ranking for highly competitive keywords can be virtually impossible for new sites. SEO has no such control.

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[Cool Infographic Friday] Content for SEO

SocialFish

Quoth this post : “The power of content for SEO is clear, as 92 percent of marketers cite content creation as effective for search engine optimization. Web pages are the leading content for SEO gains, cited as “very effective” by 50 percent of marketers.

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Four SEO Tips for WordPress Websites

Idaconcpts

If you work with WordPress, or you’re considering building a website on the platform, you will have probably wondered about SEO and whether there is anything specific you can do to optimize your site. Get an SEO Plugin. One of the most useful tools to install is an SEO plugin.

Monday Roundup: SEO Tips

Waxing UnLyrical

On today’s roundup, we’re talking SEO (search engine optimization). Whether we’re in PR, marketing, social media, or any of the sub-disciplines of communication, it’s an area most of us know just enough to be dangerous… but not nearly as much as we should.

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27 Must Use SEO Tools for Incredible Content Marketing Results

Writtent Blog

Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. Not too hard if you have the right skills and strategy, but without an arsenal of SEO tools at your disposal, you are bound to waste time and money.

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Marketing Minds: Maddy Osman – SEO Content Specialist @ The Blogsmith

Puzzle Marketer

One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. Below is an interview with a true marketing thought leader. I stumbled into marketing accidentally. Marketing Minds

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18 Tips for Optimizing Your Pinterest Images to Improve SEO

Pamorama

Pinterest is perfect for businesses with small marketing budgets, and you can improve SEO and drive traffic by optimizing your images. Infographics Pinterest Social Media SEO

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5 Ways Your Social Media Posts Improve Your SEO

Convince & Convert

But the experience of industry professionals has been universal—highly engaged content has much greater SEO value than do less popular pages. This means that social media marketing and search engine optimization work in tandem; what works well for one works for the other.

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Content Marketing, Social Advertising, and SEO: Which Is Most Important?

Simply Measured

A lot of marketers say content is king. Others say that social is the most powerful marketing tool available. Still others, despite the drastic changes to Google’s algorithm, say that a website is worthless without SEO. . Content Marketing vs. SEO – Battle Round 1.

Editorial SEO Tactics for the Newsroom

Adam Sherk

By now most editorial sites are employing basic SEO best practices in the newsroom but how many are taking full advantage of every opportunity? It is a fundamental part of editorial SEO but it is only the beginning. What other SEO tactics should newsrooms employ?

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Are You Using Black Hat SEO Tactics?

Small Business Mavericks

When it comes to SEO, I’ll have to echo that. There’s a fine line between White Hat SEO and Black Hat SEO that can get lost to the new practitioner. White Hat SEO tactics are SEO strategies and techniques that are approved by the search engines and that usually won’t get your web pages penalized. Black Hat SEO is everything else. SEO for Small Business Black Hat SEO SEO White Hat SEO

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The New Face of SEO: Content Creation Comes First [Infographic]

Mindjumpers

Traditionally, we think of SEO as something very technically rooted. Today, SEO is changing more and more towards a creative and marketing mindset, where content creators think about their audience first by prioritizing engaging content before optimisation for search engines.

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An Expert’s Guide to How to Get SEO Right

Convince & Convert

When it comes to bettering your website’s search engine ranking, the importance of following good SEO practices cannot be emphasized enough. He is the Co-Founder of Online Marketing Gurus , an award-winning global SEO agency that has collaborated with giants such as Salesforce and Coca Cola.

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This One Thing Has Become The New SEO Reputation Management Secret This Year

Webbiquity SMM

Therefore, it is imperative, as a business owner or marketer, to focus on improving and maintaining a healthy reputation in the marketplace. He also founded Chaosmap.com , a Fortune 500 search marketing company in Los Angeles, California. Guest post by Jon Rognerud.

6 Free SEO Tools Social Media Marketers Can Use Too

Sprout Social

Every marketer has their favorite set of tools that help make their job easier. For instance, email marketers might use autoresponders or coding tools. Social media marketers use social media management tools and SEOs use keyword research and analytics tools.

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How Rich Answers Provide a New Approach to SEO

Convince & Convert

However, in today’s post, I am going to emphasize a completely different angle, and I am going to show you an entirely new way to do SEO. Let’s start with reviewing how traditional SEO ranking signals work. Image via BigStockPhoto.com.

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What Famous TV Catchphrases Can Teach You About Enterprise SEO

Adam Sherk

This was going to be my next enterprise SEO column for Search Engine Land but then I thought twice about using it there. What enterprise SEO truisms can be found in famous TV catchphrases? In any case, here are eight truths about enterprise SEO as told by famous TV characters: 1.

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Top SEO Do's And Don'ts To Try Out In 2015

Social Media Marketing

Search engine optimization was the key way of drawing visitors to the website and even today it is used as a preferred marketing tool, to get the message across to your potential customers. Keep in mind that forming an SEO strategy comes prior to designing a website.

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Everything you need to know about Private Label SEO

Social Media Marketing

SEO outsourcing is just ruling the internet marketing world. There are many companies that look for better SEO service providers that can reduce their overall burden while keeping the revenue stream opened for them. Why choose Private Label SEO service provider?

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35 SEO Copywriting Tips for Rocking Content

Writtent Blog

. SEO copywriting refers to the art of writing copy that ranks well in search. To help you please both your readers and the search engines, we’ve compiled a list of 35 of the best SEO copywriting tips for rocking content, all of which are based on actual experience. Utilize SEO Tools.

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Social Media’s Impact on SEO

Ignite Social Media

With the influx of content, marketers are likely wondering how this additional branded content is impacting SEO. Social Media’s Impact on SEO. Does social media actually impact SEO results? Social Media Best Practices to Help SEO.

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Ways to boost SEO using Social Media

Freelance Social Media

For the most part, these are staple elements of a successful social media marketing campaign, and as with most SEO strategies, it comes down to one basic principle: the better experience you give your users, the higher you’re going to rank in Google. Jayson DeMers a contributor to Forbes.com posted “ 6 Social Media Practices That Boost SEO.”

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4 SEO Tactics That Damage Your Brand’s Reputation

Convince & Convert

From a marketing perspective, you’ve got to feel at least a little sorry for SeaWorld for the utter devastation of its sterling brand. SEO is all about boosting your company in search engine rankings, but you can’t step all over your brand during the climb. SEO Brand Destroyer No.

How to Incorporate SEO into Your Content Marketing Strategy

Katie Lance

Are you wondering how to incorporate SEO into your content marketing strategy? For additional information on the services Melanie provides to help business owner’s succeed with SEO and content marketing, please go to: [link]. Why do business owners need to use search engine optimization (SEO) as part of their content marketing strategy? What are some myths about SEO? Instead, think about providing value to your target market.

How to Reverse Engineer Your Competitors’ SEO Strategy

Convince & Convert

Analyze Their Technical SEO. Analyzing your competitors’ technical SEO can allow you to locate any techniques you might be missing. Once you’ve scrutinized the page for these factors, you can delve deeper into more advanced SEO. Image via BigStockPhoto.com.

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SEO Metrics for Publishers: How are You Tracking and Measuring Success?

Adam Sherk

The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. When it comes to SEO publishers need to understand and effectively communicate progress and success.

5 Power Tips for Writing Killer Blog Headlines for SEO and People

Harp Interactive

Categories: Blog , blogging , Content Creation , Content Marketing , Social Media & SEO Tags: blogging , content marketing , seo and headlines , tips for good headlines , Write Great Headlines , writing great headlines How to write blog headlines that get found and shared!

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SEO Copywriting: 25 Best Practices for 2014

Writtent Blog

To the dismay of businesses and marketers, SEO copywriting best practices do not guarantee high SERP rankings. All of them adhere to SEO and content creation guidelines. In 2014, SEO copywriting is about quality – well-written optimized content that appeals to humans.

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7 Steps for Performing Your Next SEO Audit

Convince & Convert

Search engine optimization (SEO) audits have the unfortunate reputation of being time-consuming and tedious. Even if you have consultants take care of your SEO, it’s still a good idea to understand these seven steps. SEO is a constantly changing landscape.

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LinkedIn is the Best Social Network for Improving SEO

Pamorama

Facebook Google LinkedIn Marketing Metrics Search SEO Social Media Twitter Social media marketingWhen it comes to sharing links, Facebook and Twitter immediately come to mind as the social networks of choice.