Trending Sources

How to Apply SEO Best Practices to the News Release

Spin Sucks

Maureen Jann has some great tips to show you how to use SEO best practices to increase visibility. The post How to Apply SEO Best Practices to the News Release appeared first on Spin Sucks. The news release is dead! Long live the news release!

Five Ways Content Marketing and SEO Can Work Together

Spin Sucks

When content marketing and SEO data is reviewed together, marketers can better identify when SEO has worked best, when content has worked best and where it's room for improvement. The post Five Ways Content Marketing and SEO Can Work Together appeared first on Spin Sucks. Rick Riddle looks at ways to do that.

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How SEO and Content Work Hand-in-Hand

Spin Sucks

The post How SEO and Content Work Hand-in-Hand appeared first on Spin Sucks. Related Stories How to Create High-Quality Content Content Marketing with Your Reputation in Mind Rut-Busting Content Marketing Examples. You've produced your content. You published it. You're really proud of it. But no one visits it. Roger Gallager says you are missing.

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Site performance is something that Google continues to push, and since it affects both the on-site user experience and SEO making improvements is worthwhile. Related posts: Search Marketing Dwarfs Social Media in Interactive Marketing Budgets.

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The Importance of Content Marketing When Building SEO Strategies [Infographic]

Mindjumpers

Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. 94 % of marketers believe that the users analysis of the site’s perceived value will increase in importance as a ranking factor.

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Don’t Ignore SEO Strategy in Favor of Content

Spin Sucks

Content marketing has taken the business world by storm. If your SEO strategy is stale, it’s going to limit your visibility in the search engines. That’s why it’s important to revisit your site’s on-page SEO factors to ensure every piece of content you create is search engine friendly. It’s not difficult to implement a basic SEO strategy.

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Google Plus SEO: The Business Benefits

Pamorama

Google+ places a heavy emphasis on search engine optimization (SEO), which differentiates it from other social media networks like Facebook and Twitter. . Although Facebook and Twitter are essential to marketing efforts, both impede Google from accessing much of their data, which limits their SEO effectiveness. Google Plus and Local SEO. Google Plus and social signals.

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5 Ways that Social Media Impacts SEO

Adam Sherk

Here are five ways that social media impacts SEO, or more specifically search engine visibility, rankings and traffic: 1. This is a necessary step to combat spam but it takes away the SEO value of the links. Ultimately it is about establishing things like trust, credibility, popularity, influence and topical authority, all of which are good for both SEO and social media marketing.

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Will SEO Exist in 2015?

Techipedia: Tamar Weinberg

SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins. Google’s SEO Mindset. Great for investors … not so great for SEOs.

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Beyond SEO: The Power of Brand Building

Spin Sucks

By Jeremy Durant With content creation there is an obsession with SEO—and rightfully so. But SEO—particularly around keywords and phrases—may not be the end all, be all. Power of Brand: A Price Premium If you are successful at telling a compelling brand story through content marketing, the more your brand will be associated with your core service offerings. You do.

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7 Local SEO Mistakes You Do Not Want To Make

Idaconcpts

You’re at your wit’s end working and spending your hard earned money on your website’s local SEO rankings, yet nothing seems to be working. Local SEO, when done right, can tap into markets that are willing and interested in your business. In this post, let’s take a look at some local SEO mistakes you do not want to commit. Takeaway.

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How to Hire Your SEO Partner

Techipedia: Tamar Weinberg

Hiring an SEO specialist is one of the most important decisions you will make in your pursuit of online marketing success. Lawyers pass the bar, doctors have diplomas, but SEOs have nothing of the sort to give you confidence in their level of training and talent. With this in mind, the first two things you want to evaluate in a potential SEO partner are: Methodology.

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18 Tips for Optimizing Your Pinterest Images to Improve SEO

Pamorama

Pinterest is perfect for businesses with small marketing budgets, and you can improve SEO and drive traffic by optimizing your images. Infographics Pinterest Social Media SEOThe image-based social media site is an online bulletin board that lets you collect and share images by “pinning” them to virtual boards.

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Why Businesses Need Local SEO Optimization

Idaconcpts

people looked up SEO on Google. million Internet users are interested in SEO every month. The interest in SEO is ever-growing. While India and the United States are expected to land in any Top 10 list of nations interested in SEO, there are a few that make you realize how competitive and diverse this industry is. The Local SEO Solution. This means that 9.1

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This One Thing Has Become The New SEO Reputation Management Secret This Year

Webbiquity SMM

Therefore, it is imperative, as a business owner or marketer, to focus on improving and maintaining a healthy reputation in the marketplace. Note: For some markets, like financial services industries, FINRA has issued limits on social media use, but each market can leverage social to their benefit when proper strategies are built.). Guest post by Jon Rognerud. 2) Social Proof.

The New Face of SEO: Content Creation Comes First [Infographic]

Mindjumpers

Traditionally, we think of SEO as something very technically rooted. Today, SEO is changing more and more towards a creative and marketing mindset, where content creators think about their audience first by prioritizing engaging content before optimisation for search engines. This infographic by Fuzz One shows the old vs. new approaches to SEO.

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PPC vs SEO

Social Media Marketing

PPC (pay per click) and SEO (search engine optimization) are two major channels which made up the search marketing. Advantages of Google AdWords over SEO Minimal Impact: SEO often involves website design changes, and these changes can be important while in PPC websites do not have to make layout or design changes in order to use this channel. SEO has no such control.

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Marketing Minds: Maddy Osman – SEO Content Specialist @ The Blogsmith

Puzzle Marketer

One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. This post is part of a blog series called “ Marketing Minds ,” where I solicit thoughts and ideas from cutting-edge marketing leaders and post them on PuzzleMarketer.com. Below is an interview with a true marketing thought leader.

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5 Sites to Boost Your Local SEO

Idaconcpts

If a business wants to rank for competitive search terms in their local market, they can normally benefit from backlinks from sites that boost local rankings. Consult with a local SEO professional to see how they can help you achieve the local search rankings you seek for your business. Ascent Internet, a local SEO company , contributed this post. Foursquare. YellowPages.com.

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Do Social Signals Drive SEO?

Convince & Convert

Being the savvy content marketer you are, you now set out to to bring an audience to that post. There is so much speculation about how social media and SEO interact, but what’s the real story? Many marketers believe this to be the case, and correlation studies like like this one from Searchmetrics , or or this from one Moz, encourage that belief. What a great feeling!

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5 Ways Your Social Media Posts Improve Your SEO

Convince & Convert

But the experience of industry professionals has been universal—highly engaged content has much greater SEO value than do less popular pages. This means that social media marketing and search engine optimization work in tandem; what works well for one works for the other. Here are five ways to ensure your social media posting helps your SEO. And that makes sense. Size Matters.

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Is SEO Still Relevant?

Convince & Convert

There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc. But what did surprise me was that so many of the top 25 jobs such as computer programming, data analysis, and several other highly technical jobs, often tie into marketing, especially with marketing becoming more and more reliant upon technology.

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Is SEO Still Relevant?

Convince & Convert

There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc. But what did surprise me was that so many of the top 25 jobs such as computer programming, data analysis, and several other highly technical jobs, often tie into marketing, especially with marketing becoming more and more reliant upon technology.

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Content Marketing, Social Advertising, and SEO: Which Is Most Important?

Simply Measured

A lot of marketers say content is king. Others say that social is the most powerful marketing tool available. Still others, despite the drastic changes to Google’s algorithm, say that a website is worthless without SEO. . It takes great content, a social plan, AND mindfulness of SEO best practices to make it out there. Content Marketing vs. SEO – Battle Round 1.

[Cool Infographic Friday] Content for SEO

SocialFish

Quoth this post : “The power of content for SEO is clear, as 92 percent of marketers cite content creation as effective for search engine optimization. In MarketingSherpa’s latest Search Marketing Benchmark report, content came out a winner, named a top-performing strategy by survey respondents. ” More like this.

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6 Free SEO Tools Social Media Marketers Can Use Too

Sprout Social

Every marketer has their favorite set of tools that help make their job easier. For instance, email marketers might use autoresponders or coding tools. Social media marketers use social media management tools and SEOs use keyword research and analytics tools. For instance, an SEO might benefit from tools meant for social media marketers. Yoast SEO Plugin.

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5 Power Tips for Writing Killer Blog Headlines for SEO and People

Harp Interactive

Categories: Blog , blogging , Content Creation , Content Marketing , Social Media & SEO Tags: blogging , content marketing , seo and headlines , tips for good headlines , Write Great Headlines , writing great headlines How to write blog headlines that get found and shared! Read more. ).

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Four SEO Tips for WordPress Websites

Idaconcpts

If you work with WordPress, or you’re considering building a website on the platform, you will have probably wondered about SEO and whether there is anything specific you can do to optimize your site. The answer is that there are a number of SEO techniques you can use that are especially effective for WordPress sites. Get an SEO Plugin. Optimize Your Page URLs.

Why Content Marketing Fails

Spin Sucks

Before I talk about why content marketing fails, I want to talk about Barbie. All that said, I’m not here to hold up Barbie Magazine as an example of a content marketing win. I’d argue if you’re thinking about doing your content marketing in the style of Barbie Magazine , you’re looking at exhibit A of why content marketing fails. This is how content marketing wins.

27 Must Use SEO Tools for Incredible Content Marketing Results

Writtent Blog

Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. Not too hard if you have the right skills and strategy, but without an arsenal of SEO tools at your disposal, you are bound to waste time and money. Below is a list of the best SEO tools out there right now. Internet Marketing Ninjas.

Monday Roundup: SEO Tips

Waxing UnLyrical

On today’s roundup, we’re talking SEO (search engine optimization). Whether we’re in PR, marketing, social media, or any of the sub-disciplines of communication, it’s an area most of us know just enough to be dangerous… but not nearly as much as we should. Enduring Questions on Press Releases and SEO. vs. Black Hat SEO. Google Penguin 2.0

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Feature Content that Answers Questions for Better SEO

Spin Sucks

Because our content marketing world is made up by a good portion of search engine optimization, we tend to think in keywords. The point is we have to shake our SEO-addled brains and create content that answers questions people want to know if they are going to buy from us. For instance, what is content marketing? By Gini Dietrich. Think about it from your perspective. The word?

LinkedIn is the Best Social Network for Improving SEO

Pamorama

Facebook Google LinkedIn Marketing Metrics Search SEO Social Media Twitter Social media marketingWhen it comes to sharing links, Facebook and Twitter immediately come to mind as the social networks of choice. Dan Zarrella, HubSpot social media scientist, recently conducted a study of link sharing and SERP (search engine results page) correlation on the top three social media platforms – Facebook, Twitter, and LinkedIn — to determine which platform improves search [.].

SEO Strategies: Optimisation Ideas for Your Google+ Page

Mindjumpers

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Most of us know that social media has been playing a big role in several businesses’ Internet marketing campaign. And, right now, Google+ is one of the dominating social networking sites.

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Out With the Old: Rethink Your Content Marketing Strategy

Spin Sucks

Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. However, content marketing, like marketing in general, is not something you can put on auto-pilot – unless you want to get left in the dust. The post Out With the Old: Rethink Your Content Marketing Strategy appeared first on Spin Sucks.

Why Your Blog Needs SEO

ProBlogger

In the second part of our three-part series on the What, How and Why of SEO and how it relates to your blog, we’ll be exploring why your blog needs SEO (you can find the first post SEO For Bloggers: A Basic Explanation here ). The Importance of SEO. That’s where SEO comes in. Here’s why: SEO Is Cost-Effective Marketing. Be Searched. Be Found.

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An Expert’s Guide to How to Get SEO Right

Convince & Convert

When it comes to bettering your website’s search engine ranking, the importance of following good SEO practices cannot be emphasized enough. He is the Co-Founder of Online Marketing Gurus , an award-winning global SEO agency that has collaborated with giants such as Salesforce and Coca Cola. Further reading: Is There Such a Thing as Cheap SEO? What should I do?

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Everything you need to know about Private Label SEO

Social Media Marketing

SEO outsourcing is just ruling the internet marketing world. There are many companies that look for better SEO service providers that can reduce their overall burden while keeping the revenue stream opened for them. There are uncountable digital marketing companies that provide both affordable and impactful, search engine optimization services to their clients.

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How Rich Answers Provide a New Approach to SEO

Convince & Convert

However, in today’s post, I am going to emphasize a completely different angle, and I am going to show you an entirely new way to do SEO. Let’s start with reviewing how traditional SEO ranking signals work. Here is what we did: We made a list of five common questions about SEO. Get more content like this, plus the very BEST marketing education, totally free.

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Editorial SEO Tactics for the Newsroom

Adam Sherk

By now most editorial sites are employing basic SEO best practices in the newsroom but how many are taking full advantage of every opportunity? To be successful an editorial staff needs to do more do more than just optimize headlines and title tags; there are a wide range of editorial SEO tactics that need to be employed. What other SEO tactics should newsrooms employ?

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