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Marketing, community, support or all of the above?

Dave Fleet

Over the last few years, social media has evolved away from this – away from personal interaction, and towards what is increasingly push marketing. Marketing objectives generally focus on sales – demand gen, acquisition, etc. The easiest way to visualize this shift is to look at the traditional marketing funnel.

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Five Effective Instagram Post Ideas for B2B Businesses

Webbiquity SMM

I especially like this one, in which they share graphs that help you quickly identify the best types of posts on each social network. You might think that they only post tips on marketing CRM tools and social media marketing, but they also share fun videos like the one below.

B2B 180
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity SMM

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. Marketing leaders and their CEOs understand that it’s an efficient and effective way to get out their message.”

B2B 362
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Mastering LinkedIn content marketing: Strategies and examples

Sprout Social

B2B brands cant afford to put off their LinkedIn content marketing strategy. Because there’s no better place on social media to position yourself as a leader in your industry. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. The list goes on.

Examples 123
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 337
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2025 Organic Social Media Growth Guide: Strategies Beyond Gaining Followers

Ignite Social Media

I never thought Id be saying this, but one of the most frequently asked questions we still receive in 2024nearly 17 years since we opened our doors as the first social media agency in the United Statesis: ‘How can we achieve organic social media growth beyond just gaining followers?’