Ignite Social Media

SEPTEMBER 14, 2020

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. Mobile shopping also increased, especially with some of these new-to-online shoppers. Key Takeaways. Be Strategic with Paid Media.

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Social Media Strategy Marketing Retail 161

Social Media Strategies Summit

NOVEMBER 18, 2022

One of the most challenging aspects of social media marketing is consistently creating high-quality, engaging content over an extended period. This is backed up by data, with research from Visual Objects ranking consistent content creation as one of the top five social media challenges for marketers. Image source.

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Content Campaign Team Banking 163

Buzz Marketing for Technology

APRIL 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing. be sure to sign up for it or view the schedule of other upcoming webinars here. Here are three of the key takeaways: Become customer obsessed!

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Lithium Storify Marketing Upcoming 100

Social Media Strategies Summit

JANUARY 2, 2020

More and more consumers are using their mobile phones to make holiday purchasing decisions. 75% of Thanksgiving weekend shoppers turned to mobile to research and make purchases, while younger generations also utilized social platforms to track sales and promotions. What holiday campaigns resonated with you this holiday season?

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Campaign Retail Loyalty Marketing 134

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

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Metrics Influencer Campaign CPA 52

Social Media Strategies Summit

JUNE 8, 2023

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. Yet research suggests it’s still an extremely effective channel. So Facebook can’t be all bad. Cerveza Victoria USA is aware of this.

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Brands Facebook Influencer Campaign 130

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

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YouTube HootSuite Marketing Video 145

Hootsuite

DECEMBER 7, 2022

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. Searching Twitter on mobile. Research specific locations. What is Twitter’s advanced search?

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Twitter HootSuite Airlines Mobile 117

Social Media Strategies Summit

FEBRUARY 9, 2023

Having done all the research, Mike and his team landed on three platforms: Facebook, LinkedIn, and Twitter. dadjokes pic.twitter.com/RY3mviyJVn — Office of Nuclear Energy (@GovNuclear) January 29, 2023 Mike has one more tip on video optimization: 92% of viewers watch videos on mobile with the sound turned off, so be sure to add captions.

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Social Media Energy How To Tweetdeck 200

Pixlee

SEPTEMBER 1, 2021

But before we begin, let’s take a look at the three most common kinds of shoppers: The searcher: Shoppers who do their research before making any purchase. Optimize Your Online Store for Mobile Users. 54% of the total sales on Cyber Monday 2019 came from mobile devices. Increase the website load time and minimize heavy content.

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UGC Widget Retail Discount 52

Pixlee

SEPTEMBER 1, 2021

But before we begin, let’s take a look at the three most common kinds of shoppers: The searcher: Shoppers who do their research before making any purchase. Optimize Your Online Store for Mobile Users. 54% of the total sales on Cyber Monday 2019 came from mobile devices. Increase the website load time and minimize heavy content.

UGC 52

UGC Widget Retail Discount 52

Buffer Social

NOVEMBER 12, 2019

Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Inspiring examples of Black Friday / Cyber Monday marketing. They close their stores and send their employees home.

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Social Media SMS UGC Marketing 67

Ignite Social Media

AUGUST 1, 2019

Social media has outpaced other outlets as the place where parents and students research products, find recommendations, and get inspiration. Ready to create back-to-school content that makes the grade? Put your thinking caps on—it’s as easy as ABC. Tailor Your Content. Highlight Your Products.

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Social Media Class Retail Upcoming 115

Kikolani

MARCH 20, 2015

Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. Top 15 Websites to Find Free Images For Your Content Marketing by Amy Cowen. Content Marketing Success Means Adopting the Publisher Mindset by Adam Heitzman. Search Engine Marketing. Social Media Marketing.

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Products Marketing Adwords Upcoming 60

Social Media Strategies Summit

MAY 24, 2019

For marketers, it is an easy way to communicate their value proposition and engage their audience. And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. Video is a highly effective form of content. Looking for more?!

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YouTube Brands Fashion UGC 123

Social Media Strategies Summit

FEBRUARY 21, 2019

In this interview with opening keynote speaker Melinda Byerley , serial entrepreneur and the founder of Timeshare CMO , she shares insight on how 20 years in tech has shaped her marketing philosophy, her work on #DVDNation , and some common misconceptions on influencer marketing strategy. How do you define influencer marketing?

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Influencer Authentication Guidelines Communities 100

SocMed Sean

AUGUST 11, 2019

I want to make it easy to copy and paste hashtags that I reuse and I need to have access to it on my mobile device since Instagram is such a mobile-focused app. In preparation for the trip, I researched quite a few popular hashtags and created a group that I could re-use and customize for each photo. Thanks in advance!

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Hashtag Groups Groups Instagram 210

Oktopost

OCTOBER 24, 2022

Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. If you think most viewers will be using a mobile device, then they may not be able to hear the accompanying audio. Which employees will you highlight? Final Thoughts.

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Social Media How To B2B LinkedIn 109

Writtent Blog

FEBRUARY 20, 2014

The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. Let that statistic just sink in for a minute. Co-Creation.

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Writtent Blog

MARCH 29, 2013

Ladies and gentlemen, prick up your ears for some interesting reading on the marketing world. Epic Content Marketers: 20 More Women Who Rock. Although generating leads into customers is a highly valuable skill, sometimes content marketing just becomes a part of our professional or even personal life.

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Google Content Flipboard Marketing 69

Social Media Strategies Summit

NOVEMBER 15, 2018

That’s over 4x greater than any other marketing channel. It’s definitely not a secret that email marketing is a powerful tool for brands to reach their consumers directly and motivate them to purchase. Marketers need to develop tools to make developing and sending email campaigns streamlined and effective. Bluehornet ).

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Newsletter Template Templates Campaign 102

Hootsuite

OCTOBER 18, 2022

Don’t worry — we’ve done the research for you! Customers may see a product they’re interested in on their desktop computer and put it in the shopping cart but then want to buy it later using their mobile device, where their credit card information is stored. So how do you boost sales in an unpredictable market?

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FAQ Price Loyalty Review 99

agora pulse

OCTOBER 1, 2019

Is the upcoming holiday season stressing you out? Prepare Your Holiday Marketing on Your Social Media Accounts. To fight back, create a fully developed social media marketing calendar and plug posts into that calendar right away. Customers now are doing more research than ever before, especially this time of year.

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Social Media Small Business How To Campaign 135

agora pulse

OCTOBER 1, 2019

Is the upcoming holiday season stressing you out? Prepare Your Holiday Marketing on Your Social Media Accounts. To fight back, create a fully developed social media marketing calendar and plug posts into that calendar right away. Customers now are doing more research than ever before, especially this time of year.

Social Media 135

Social Media Small Business How To Campaign 135

Kikolani

MAY 17, 2013

How to Generate More Leads With Your Blog: 5 Tips – Learn how businesses with top marketing blogs generate leads with social media and content marketing. Keep reading to discover how you can write, prepare, and launch your marketing plan effectively! Think about these 13 reasons why your content marketing might fail.

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Mashup Resources Google Domain Name 134

Devumi

NOVEMBER 12, 2014

The goal of the Twitter Small Business Planner app is to help small to medium sized businesses (SMBs) improve their Twitter marketing. Expect to find: Cutting edge research. Success stories from other small businesses that can inspire your own Twitter marketing. Information about upcoming events for the small business owner.

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Small Business Twitter iPad FAQ 108

Buffer Social

OCTOBER 6, 2019

Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. Now you can also plan and schedule Instagram Stories directly within Buffer, on web or on mobile. Try it now for free. Hat tip to Amanda Tessier for this one!).

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Instagram Influencer Brands Upcoming 69

Writtent Blog

JULY 18, 2013

Visual content marketing has never mattered more, particularly in an era where consumers are increasingly savvy, connected and crunched for time. It’s never mattered more to incorporate multimedia elements in your marketing strategy. Lori Kozlowski – @LoriKozlowski. Her recommendation? Heidi Cohen – @HeidiCohen.

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Content Marketing Meme Hubspot 95

Later

MAY 11, 2021

A post shared by Later: Visual Social Marketing (@latermedia). With Later’s free scheduling tools , you can write captions for all of your upcoming posts on desktop or mobile. TIP: Use a hashtags analytics tool, like Later’s Suggested Hashtags , to research the best hashtags to add to each of your curated lists.

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Social Media Management Social Media Hashtag Curation 72

Atom Thought

NOVEMBER 23, 2008

What does that tell us about the market: that the rest half is ready for replacing or upgrading their PCs! And that the market for new buyers is of course growing by leaps. So, while there is a need for customised marketing program for existing PC users, there is a huge and critical need for growing our overall market.

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Marketing Education Collaboration Exercises 100

Sprout Social

JULY 11, 2022

Yet while 51% of consumers expect YouTube to be one of the platforms they use the most in the next year, only 35% of marketers say the same. Conduct competitive research. But you can customize and include up to 12 sections, including playlists, upcoming and past livestreams and more. Conduct competitive research.

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YouTube How To Analytics Metrics 90

Ignite Social Media

AUGUST 23, 2016

Does everyone on your Twitter timeline seem to be obsessed with a new movie, television show, or mobile app? Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? Have I researched the trend? Hopping on an old social media trend (i.e. What are the origins of the trend?

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Trends Social Media Brands Hashtag 60

Socialmedia.biz

MARCH 20, 2017

Before we expose how to effectively leverage social media marketing for your next webinar, let’s first discuss the core elements that keep attendees engaged. This also means that you should optimize your materials for mobile as well by using large images and avoiding small text. Webinar Best Practices.

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Social Media How To URL Mobile 61

Sprout Social

FEBRUARY 15, 2023

With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. If you go Live often, the “Live Now,” “Past Livestreams” and “Upcoming Livestreams” sections would be winners. Find it in YouTube Studio > Analytics > Research to explore.

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YouTube Brands How To Analytics 83

agora pulse

NOVEMBER 29, 2016

Research reveals that 80% of Twitter users have mentioned a brand in a tweet. Promoted tweets can help draw attention to your upcoming sales event or product launch. Below is an example of a promoted tweet from T-Mobile. The mobile communications company announced a live webcast for followers to attend. Image Source.

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Twitter Hotels Embedding Team 60

Sprout Social

JUNE 17, 2019

Just as social has given rise to the likes of influencer marketing , there are opportunities across a wide variety of networks in which to build and enhance your personal brand. And, most importantly, it encourages accountability — which is important, considering that around half of marketers are making up their social media plans on the fly.

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Trends Social Media Brands Authentication 111

Buffer Social

NOVEMBER 7, 2016

browse, research, or compare products via a web browser or mobile app. With that, let’s take a look at this upcoming feature! We want to understand how to deliver the most seamless shopping experience for consumers and businesses on Instagram, and ultimately mobile. Enhanced influencer marketing.

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Instagram Retail Influencer Features 110