Would You Sacrifice Your Privacy For A $5 Gift Card?

The Realtime Report

Your location is very, very valuable to marketers. Consumers opt in to this tracking via mobile app, and can turn off the ability to share location data. One more thing to consider: the Placed mobile app can drain anywhere from 5-15% of your phone’s battery life each day.

Protecting Your Online Privacy: How to Keep Your Online Activity Private from Pirates, Hackers and Marketers

Techipedia: Tamar Weinberg

The recent proliferation of social media networks has increased awareness of online privacy issues. On the surface, some may feel that online privacy is only a concern for those attempting to hide their internet activities. Online privacy is an issue that impacts ALL of us.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Tracking, Personalization And Screams Of Privacy

Twist Image

Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right? In my forthcoming business book, CTRL ALT Delete (out May 21st, 2013), I go in-depth on the notion that consumers need to better understand the difference between personalization (tracking their usage to create a better and more personalized experience) versus privacy (capturing personal information and using it in any way that has not been pre-approved by the consumer).

Interested in mobile or internet privacy and security?

The Way of the Web

Web Strategy Wikinomics Rankings ← Why ‘journalists’ might need the likes of Wikileaks Nokia developers, Absolute Radio and the N8 → Interested in mobile or internet privacy and security?

Facebook Groups for Business in a Nutshell

Pam Moore

How to market your business using a Facebook Group. How to choose the right privacy settings for your Facebook Group. Social Profit Factor Training Academy and Marketing Nutz Can Help! .

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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. And other important marketing tactics must not be ignored either.

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Managing Facebook ads from your phone

Sherrilynne Starkie

Ads Manager is now available on mobile devices. Using the Facebook (iOS, Android and mobile site) apps, marketers can now: Pause or resume campaigns. Marketers can access Ads Manager on mobile from the Ads Manager bookmark in the Facebook app.

App of the Week Helps You Upload Photos to Facebook

The Social Media Incubator

Are you sick of uploading photos from your mobile device to Facebook and having the photos go into a “mobile uploads” album? You can now add video titles and descriptions, trim and edit videos, watch them before posting and set privacy settings.

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Is Facebook Still the Most Effective for Social Advertising?

Ignite Social Media

It is no secret that Facebook has seen its fair share of scrutiny related to data and security breaches, leading to Mark Zuckerberg answering questions from the Senate commerce and judiciary committees on privacy, data mining, regulations and Cambridge Analytica.

3 Things You Don’t Know About Social Media Monitoring

Waxing UnLyrical

But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical.

How to Set Your Facebook Privacy Settings If You Don't Want Your.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Set Your Facebook Privacy Settings If You Don’t Want Your Personal Profile Searchable Why would you want to do this? To avoid having people requesting to be your friend with the result of being ignored making you look like a jerk, it is advisable to set your privacy settings so that the profile cannot be searched out or inadvertently stumbled upon.

Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. In fact, it’s been reported that Coca-Cola historically has invested 70% of their mobile budget on SMS marketing.

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China: The State of Social Media

Mindjumpers

They prefer services that have a good mobile interface, services like Sina Weibo & Weixin (WeChat). They mainly access the Internet through their mobile phone, either a local branded phone or a low-end Android smartphone. Privacy. Guest post written by Jens H.

The Top 10 Marketing Attribution Software Solutions

Oktopost

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. B2B Marketing

Breaking Down The Cambridge Analytica Kerfuffle

Ignite Social Media

Facebook users would likely have been less concerned with their privacy if the data collected and transferred wasn’t smack dab in the middle of such a massive political conversation. Privacy and data-related changes to terms of use should also be communicated clearly.

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Gross Hacker Marketing

Twist Image

My buddy, Avinash Kaushik (Digital Marketing Evangelist at Google and bestselling business book author of Web Analytics - An Hour A Day and Web Analytics 2.0 ) often regales audiences with the idea that a customer is only a true customer if they have bought from you more than once (a principal that a leading chief marketer had shared with him). This is not growth hacker marketing. . Don't confuse growth hacker marketing with gross hacker marketing, my dear friends.

The Top 14 Enterprise-Scale Digital Marketing Solutions

Oktopost

“One-size-fits-all” is a pretty brilliant marketing concept. Ironically, one place where a one-size-fits-all approach is never a good idea is in marketing itself. There are significant differences between performing marketing for small organizations and large ones. .

SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%.

SMS 101

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!),

Five questions your marketing team should be asking about location-based technology

Visually SM

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees.

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Everything Social Marketers Need to Know About Generation Z

Hootsuite

Your boss is about to ask you how to market to Generation Z. But how do you start marketing to them? And the answers will help you do more than just market to Gen Z. They’re protective of their privacy. They prefer mobile.

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Flying Viral: What Businesses Can Learn from the Flappy Bird Saga

The Realtime Report

Such is the story of Flappy Bird , a seemingly simple mobile game created in a matter of days and released last May. The success of Flappy Bird almost seems like satire; however, perhaps it’s simply an experiment in today’s mobile users and the viral nature of the web.

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15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

989 million mobile daily active users on average for March 2016. billion mobile monthly active users as of March 31, 2016. Here are 15 things that smart, social savvy business marketers never do on Facebook. . Make sure to check your game feeds and notifications privacy settings.

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21 Fantastic Facebook Marketing Guides

Webbiquity SMM

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.

How to Use Emoji in Your Marketing Vocabulary

Convince & Convert

In the last year, these little faces and icons are revolutionizing the way brands are running marketing campaigns. Emoji were first introduced by Shigetaka Kurita who was part of the team preparing for the 1999 debut of NTT Docomo’s i-mode, or the world’s first major mobile internet system.

10 of the Best Customer Data Platforms to Power Cross-Channel Marketing

Oktopost

Change a word or two, and that could be equally solid advice for today’s professional marketers. Savvy marketers looking to gain ground in hotly contested markets will turn their attention to Customer Data Platforms (CDPs).

Is the Financial Services Industry Poised for Market Disruption?

SocialFish

evolve the existing systems and processes that aren’t in sync with the market expectation. drive mobile banking more than ever. This requires the banking industry to heed these market triggers and begin to determine how to implement a more customer-focused strategy.

If You Manage Your Social Accounts on the Go, You Need This App

agora pulse

Well, that or trying Agorapulse’s mobile app. That’s why having all your Twitter profiles in one handy mobile app is so helpful. The Agorapulse mobile app doesn’t just let you in on conversations happening with your brand.

If You Manage Your Social Accounts on the Go, You Need This App

agora pulse

Well, that or trying Agorapulse’s mobile app. That’s why having all your Twitter profiles in one handy mobile app is so helpful. The Agorapulse mobile app doesn’t just let you in on conversations happening with your brand.

Your Phone Is Listening In On Your Conversations And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

Fun, on the go mobile video content. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing agency. marketing blog. mobile. mobile content. privacy. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media.

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54 Pearls of Marketing Wisdom from HubSpot

Webbiquity SMM

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.”

27 Top Facebook Demographics that Matter to Social Media Marketers

Hootsuite

Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. All the more reason to brush up your Facebook marketing skills. Tik Tok has been hailed as the latest teen craze, but Facebook still corners the social market when it comes to reaching teens around the world. The company’s advertising tools show that marketers can now reach 2.6%

Bots And The Next Wave Of Marketing

Twist Image

Marketers hate bots. Bots have been the bane of marketers for nearly as long as online advertising has existed. According to MarketingLand , bots will cost marketers over seven billion dollars in 2016 alone. billion in losses for marketers in 2016 on a global basis." Marketers better love bots. The current bot landscape feels a lot like the web in 1995, or mobile apps in 2008." digital marketing. digital marketing agency. marketer.

Five questions your marketing team should be asking about location-based technology

Visually SM

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees.

Team 140

Scooter (or Bird) Your Way To Work And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

genius marketing or intrusive and rude? digital marketing. digital marketing agency. digital marketing blog. marketing. marketing agency. marketing blog. mobile. privacy. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media.

Seven Ways to Get More From Your Nonprofit’s Email Marketing Strategy

SocialFish

Like social media, email marketing is where you nurture constituent relationships. But e-mail is different from social media in a few critical areas: Privacy and Intimacy – E-mail is not a public channel like Twitter or Facebook. Content Strategy email marketing

Life After Websites

Twist Image

Many people are not falling in love with the terms of service for this Facebook Messenger app (see here: Wall Street Journal - Facebook Messenger Privacy Fears? Here''s What You Need To Know ), which is slanting the launch of into another battle between users and Facebook over privacy. Adding more functionality into Facebook is essential but it won''t help them scale in the way that the public markets will demand. mobile. mobile device. privacy.

Is Marketing About To Get Really Creepy Or Really Good?

Twist Image

There is still one slightly unchartered territory that will - without question - be the last mile in marketing. It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. We are building the next generation of location-based mobile apps that, for the first time, engage with users at the scale that personal interaction actually takes place. Is this marketing at its finest or another privacy concern for consumers?

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Does Facebook Anonymous Login Encourage Brand Trust?

Convince & Convert

Image via Facebook As a digital strategist at Janrain , a social sign-in company, I wanted to focus on the two major announcements related to marketing with social login and social data: 1. Now, Facebook has raised the bar for marketers to create value to their online audience.

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9 Resolutions Every Marketer Should Make for 2019

The Realtime Report

9 Resolutions Every Marketer Should Make for 2019. what should marketers seek to improve professionally? Which approaches should you embrace to make your marketing efforts more efficient and effective? I will respect consumers’ privacy and protect their data.