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    [Marketing] New Year Reboot: Make This Your Most Productive Year Yet
    Nothing stops a blog faster than running out of time to create and market it, but if we take a look at our working style (and *ahem* bad habits ), we can easily see where we can cut out what isn’t working and how we can make good habits as automatic as brushing our teeth. . 2017 is your year! If you’re thinking of starting a blog, levelling up on your blog, or are looking to take your blog in a new direction, we are deep-diving into our content archives this week for the best posts to help you do just that. Look for stumbling blocks, plan for failure! BONUS. Essential!
    [Marketing] Is Social Media Too Big For Its Britches?
    Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. Most blogging, video content, Slideshare presentations, Squidoo lenses and content marketing of that type fits into this category. link] [link] Email Marketing Talk Is Social Media Too Big For Its Britches?
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa. Every marketer should spend some time with the customer service team at least once a month listening to complaint calls. It is much easier to market things that inspire passion then items with nonchalant users. Every marketer should spend some time with the customer service team at least once a month listening to complaint calls. It is much easier to market things that inspire passion then items with nonchalant users.
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    Pattern recognition is available almost instantly, and companies can capitalize on just-in-time marketing and social CRM opportunities like never before. check it out) [link] [link] Kelly L Davis Marketers take note: new search engine Kurrently combines real-time Twitter and Facebook results [link] (via @jaybaer) [link] Kelly L Davis Marketers take note: new search engine Kurrently combines real-time Twitter and Facebook results [link] (via @jaybaer) [link] Avi H RT @jaybaer: New search engine Kurrently combines real-time Twitter and Facebook results. Or Microsoft. Or IBM.
    [Marketing] The Power of Not Giving Up – One Blogger’s Story
    I decided to give some marketing coaching. I had to fill out a form to say who I was and what I was offering, and I wrote that IttyBiz was the “offshoot blog of IttyBitty Marketing”. IttyBitty Marketing? A guest post by Naomi Dunford from IttyBiz who emailed last week to remind me (Darren) that today is ProBlogger’s 6th Birthday and asked if she could write a birthday post. Here it is! I’ve sat where you sit. I’ve devoured the articles and the blog posts and the link roundups. I’ve felt like a fool for even hoping this blogging thing could ever work. All the archives.)
    [Marketing] From Side Project to Sustainable Business … Using Social Media
    I wrote about social media case studies, the basics of online marketing, and my journey so far. One of the first strategic networks that I built was focused around my industry peers—marketing and digital types. I sold the majority of my guides to other marketing consultants and learned a valuable lesson: know your audience, listen to what they need, and create it. One of the reasons my ebook sold so well was because it was one of the first on the market. I recently launched my first premium product, a do-it-yourself online marketing ecourse. Don’t hesitate.
    [Marketing] The 5 Foundations of Social Media Success that No One Talks About
    Or that networking platforms like Twitter are a communication tool—not a marketing tactic. This guest post is by Clare Lancaster, of As I was sitting down to write my first social media column for ProBlogger I was thinking about the best place to start. Should I do a run through of the basics or jump right into reporting on my latest experiment? My sense of flow and logic won over and here we are at the beginning, a very good place to start. The rave, by leocub. I could talk about the things we’ve all heard before. But that’s not very exciting, is it? Share This.
    [Marketing] Newsletter Readers Do Click Ads
    I recently attended an event where a presenter talked about the reasons that they didn’t use email marketing as part of their online business. One of the main reasons that he presented was that he didn’t think that people coming from a newsletter would click the ads on his site. His reasoning was that people coming to his site week after week from a newsletter would become blind to the AdSense ads he was using (his main source of income). So rather than working on building loyal readers he put all of his efforts into SEO to generate one of readers. Share This.
    [Marketing] How to Blog for a Transient Audience
    As a consumer marketer, I’d done this for years—but I’d never done it for my blog readers. This is content that will help keep them in a job, and out of the job search market. This post is by T im Tyrell-Smith, founder of Tim’s Strategy. We all have a free flow of readers who pop in, consume our content and move along. And while we have them, we hope to convert them: to have the, purchase a product, sign up for our feed, or perhaps join our community for good. Image by Tim Tyrell-Smith. But what if your core audience is transient? Is your core audience transient? wedding planning.
    [Marketing] Build the Perfect Blog Audience for You
    Your ideal reader would be somebody who shares certain goals with you (after all, that’s what makes them part of your market to begin with). If you’re at all familiar with the world of Internet marketing, then perhaps you know who Frank Kern is. David Risley shows bloggers how to find the intersection between blogging and marketing, and finally start making money with your blog. This guest post is by David Risley of If you could hand-pick your ideal blog reader, who would they be? What are they like? What do they look like? They will be fans.
    [Marketing] 8 Reasons to Add an Ecourse to Your Blog
    Sonia Simone told us she didn’t really, really understand her niche until she launched her ecourse, the Remarkable Marketing Blueprint. The biggest market in all topics is the beginner market. This is a guest post by Kelly Kingman of and the co-creator of Engaging eCourses. A great ecourse can make a huge difference to your blog and your business. In fact, I can name eight fantastic reasons why you should add an ecourse to your blog. But first of all, what exactly do I mean when I say “ecourse”? a basis for community. cash in your pocket. Not too shabby.
    [Marketing] 2 Products Worth Considering to Improve Your Blog Today
    This week there were two of these such products that hit the market. Each week I see multiple products launched targeting bloggers wanting to improve their blogs. I’ve tested many of them in my time and the reality is that most don’t deliver what they promise and I don’t promote them. However from time to time – some hit the mark and present unique and helpful information that delivers real value. Both are quite different in their focus but both are from experts in their field and will help bloggers improve two important aspects of their blogs: 1. Share This.
    [Marketing] 10 Realizations that Will Crush Your Little Heart In Your First Year of Blogging
    This type of social media marketing needs to be done, and done well. This guest post is by Moon from Experiments in P assive Income. This post comes from someone who has made a ton of mistakes and is on her way to learn from those mistakes. You and I probably have a lot in common … after all, you’re here to learn about blogging and how to do it well and, well, I’m trying to do the same. As a new blogger in a very crowded niche, I’ve found the year tough. Still, it helps to be prepared. Here are ten things that will crush your little heart in your first year of blogging: 1.
    [Marketing] Which Domain Is Right for You?
    Karol K provides blogging and marketing tips at This guest post is by Karol K of If you’ve ever wondered about domain name selection, you probably already know that there are basically only three main types of domain names. And they are: semantic names. unusual names. combined names. Which will be best for your next blog? If you’re not quite sure yet, read on! In this post, we’ll consider each of these options in detail. A semantic name. This is a name created from one specific word, or several words put together.
    [Marketing] Why Link Exchanges Are Like Mosquitoes
    Google carries 71% of the search engine market and they hate link schemes. A Guest post by Akila from The Road Forks. Last week, I had a revelation when, after spending ten minutes fiddling around with a VPN in Podunkville, China, I opened my email and found four link exchange requests, including one asking to exchange links with “The Toad Forks” rather than our website, The Road Forks. As I slammed my laptop lid down, I realized that link exchanges are the mosquitoes of the blogging world. The mosquitoes hover, pinching our legs and arms. What is a link exchange request? Cool blog!
    [Marketing] Hot Association Jobs – December 1
    We focus on jobs in social media , marketing , communications , PR , advocacy , digital and technology. Marketing Manager , Climbing Wall Association – The marketing and communications manager will be responsible for the promotion and growth of the association through leadership of its marketing and communications efforts. Successful candidates will have significant prior professional experience in one or more of the following areas: marketing, sports marketing, public relations or sales promotion. Hurry! This promotion ends soon.
    [Marketing] The Business Benefits of Not-Com Domain Names
    As marketers, a polished and professional website is arguably the single most important promotional tool in your arsenal. Your website is the first chance you have to make an impression on your prospective clients or customers. Maris Callahan looks at how brands create meaningful and memorable homes on the Internet. The post The Business Benefits of Not-Com Domain Names appeared first on Spin Sucks. Related Stories Why You Must Make Agency Specialization a Priority How the Presidential Election Affects Communicators Sexism is Alive and Well at This Year’s PRSA Conference.
    [Marketing] Four Email Drip Campaigns to Extend Your Communications Program
    Email drip campaigns feel like they should be left to, well, the email marketers. Related Stories Build Your Email List with These Growth Hacks This is Why Your Customers Ignore Your Emails How to Execute Email Marketing that Doesn’t Look Like Spam. Email Marketing Marketing activecampaign email campaigns email is dead HubSpot infusionsoft jack bauer Mailchimp orbit media PESO model saneboxBut Gini Dietrich proves they belong in the communications plan. Here are four examples that will extend your public relations efforts.
    [Marketing] Getting Your Content and PR Strategies on the Same Page
    When content marketing is done without coordination of a brand’s PR and overall message, it hinders on both sides. Related Stories Top Free Content Marketing Tools for Beginners You Can Measure Content or You Can Set Money on Fire Master Modern PR By Integrating the PESO Model. Instead of creating content only to get shares, you should approach it specifically with your company’s core values, message, and goals in mind. Zachary Evans has more. The post Getting Your Content and PR Strategies on the Same Page appeared first on Spin Sucks.
    [Marketing] Duplicate Content: The Myths, the Facts, and the Truth in Between
    Related Stories Top Free Content Marketing Tools for Beginners Categorization, Justification, and Your Brand Message 10 Ways to Get Comments On Your Blog. There is a lot of angst about duplicate content and what it means for communications pros, particularly as we pitch contributed content or work to have media outlets syndicate our work. Gini Dietrich outlines the myths, the facts, and the truth in between to settle your worried brains. The post Duplicate Content: The Myths, the Facts, and the Truth in Between appeared first on Spin Sucks.
    [Marketing] Seven Step Process to Email Drip Campaign Success
    Related Stories Eight Tips for Successful eCommerce Email Marketing Overcoming Three Common Product Launch Challenges Where Does an Ultra Cool Content Marketer Go for Work? Email Marketing Marketing content marketing world danny iny social media marketing worldIn a world where attention is divided, an email drip campaign still works, if done well and with value. Here is a seven-step process for success. The post Seven Step Process to Email Drip Campaign Success appeared first on Spin Sucks.
    [Marketing] Leadership Begins with Safe and Honest Conversations
    entrepreneur Leadership Arment Dietrich duke energy four i of leadership harvard business review inclusion intentionality interactivity intimacy jim rogers marketing in the round thought leadershipWhen it comes to great leadership, it begins with safe and honest conversations. To do that, leaders must understand the four Is that work. The post Leadership Begins with Safe and Honest Conversations appeared first on Spin Sucks.
  • SPIN SUCKS  |  MONDAY, AUGUST 15, 2016
    [Marketing] Challenge Consumer Perspectives with Brand Storytelling
    Four Elements of Successful Brand Storytelling Four Content Marketing Lessons from Anthony Bourdain. Does you brand challenge a consumer's perspectives or habits? Laura Petrolino explains how to use brand storytelling to effectively change behavior. The post Challenge Consumer Perspectives with Brand Storytelling appeared first on Spin Sucks. Comments I'm not sure how it translates into a business use, but it. by Paula Kiger Related Stories Which Brand Storytelling Persona are You?
  • SPIN SUCKS  |  MONDAY, AUGUST 15, 2016
    [Marketing] You Can Do It! The Secret to Viral Content
    Viral potential isn’t a matter of luck. It’s the result of a highly emotional experience and emotions are what compel people to take action. The feelings people experience after seeing, hearing, or reading something that aligns with one of the three ideal emotional configurations will influence their behavior. Andrea Lehr says there’s a method to the madness, and all it takes is for your content to strike the right emotional chord. She has more. The post You Can Do It! The Secret to Viral Content appeared first on Spin Sucks. Comments REALLY well done, Andrea! Thanks for writing this – will.
    [Marketing] Eight Tips for Successful eCommerce Email Marketing
    To capture more customers and increase your sales,you can’t ignore the fact that email marketing will bring more e-commerce to your business. The post Eight Tips for Successful eCommerce Email Marketing appeared first on Spin Sucks. by Paula Kiger Related Stories Angst Ridden Squirrel Dominates Boost Sponsorship Revenue with these Five Strategies How Experiential Marketing Can Take Your Brand to the Next Level. Comments Great tips!
    [Marketing] 8 Best Practices for Online Communities
    There should be appropriate linkages to any and all other web properties, social media sites, and email marketing. When I conduct an online community audit, usually in order to help organizations figure out why their community might not be as active as it could be, I start by explaining my philosophy around online communities. These are simple best practices (even though I hate that term) that provide the context for the recommendations I provide through my audit. I thought it might be useful to share them here. Truly understand the actual value YOUR community provides. Is it purchases?
    [Marketing] 62 Experts Share Their #1 Actionable SEO Technique
    Their responses cover a vast range of techniques, such as writing quality content, on-page SEO optimization, influencer marketing, guest blogging, networking, analyzing competition, outreach to bloggers, and optimizing for keywords you are already ranking for, as well as optimizing for searcher intent, for user experience, for semantically related terms, for CTR from search engines, for location, and much more. 2 Use Influencer Marketing. #3 Use Influencer Marketing. David Leonhardt is President of The Happy Guy Marketing. email marketing. 13 Pick. Phone. #14
    [Marketing] Avoid These Common Mistakes In Twitter Chats
    Social Media Twitter #CMWorld #ContentChat #SproutChat Applebee brand has a listening issue buffer building a brand community business reasons for twitter engage your twitter audience hashtag hashtag marketing host a twitter chat How to Identify Popular Hashtags on Twitter hug your haters jay baer promoting your twitter chat social media marketing targeted social media outreach Twitter chat twitter chat etiquette Twitter chat promotion Twitter chats Twitter fails twitter hashtag Twitter MarketingTwitter chats are an excellent way to build a relationship with your community.
    [Marketing] In The #SocialPR Spotlight: Elise Perkins
    I’m Elise – a communications and marketing professional who found herself in DC after college and brought her husband and dog along with her. Happy August! Today we’re debuting a new series: the Social PR Spotlight on Social PR pros who are daring enough to make a difference. This replaces our Monday roundups because, let’s face it, people are way more interesting than link generators. I’m super-thrilled that our very first Spotlight shines a light on Elise Perkins , someone I’ve known from the DC Social PR scene for a few years now. How could I say no?!
    [Marketing] COMING SOON: SocialFish Job Board!
    I’m open to including jobs in social media, marketing, communications and PR, fundraising, grassroots advocacy, digital, content, and technology – all topics familiar to SocialFish readers! Just wanted to give everyone a head’s up – after years of connecting jobseekers and employers through the low-tech “email introduction” method, I am excited to announce that I will be piloting a new SocialFish job board in partnership with the awesome folks at Boxwood. Featured Industry Insider SocialFish News
    [Marketing] Politics Have Divided Us; How Do We Solve Our Differences?
    Related Stories ReadItForMe Is Cliff’s Notes for Business Five Barriers to Sustainable Business Growth Why I Bet On a Pro Poker Player to Lead My Marketing Team. In a time where politics has divided us even more than normal, people look to their leaders for advice on how to speak out and get involved. The post Politics Have Divided Us; How Do We Solve Our Differences? appeared first on Spin Sucks. entrepreneur Leadership all lives matter black lives matter david fisher donald trump melania trump Michelle Obama plagiarized speech talk about politics
    [Marketing] Monday Roundup: Learning from Measurement Mistakes
    Measuring Mobile Marketing Requires Different Metrics. Why: “While many marketers are dedicating substantial resources to adapt to mobile, measuring mobile marketing campaigns can challenge even sophisticated marketers,” writes CMO of CyberAlert, Bill Comcowich as he explains why “successful mobile measurement requires a different mindset.” Mistakes, everyone makes them. It’s whether we learn from them or not that makes the difference. Are You Making PR Measurement Mistakes? ” 3. Common Math Mistakes That PR People Make. ” 7.
  • SPIN SUCKS  |  MONDAY, JUNE 13, 2016
    [Marketing] Four Elements of Successful Brand Storytelling
    Communication Content brand stories brand storytelling content development content marketing david cote laura petrolino storytelling the summit projectDoes your brand storytelling strategy include these four elements? Laura Petrolino explains why the most powerful, effective, and lasting stories through history include them, and how you can too. The post Four Elements of Successful Brand Storytelling appeared first on Spin Sucks.
    [Marketing] Snapchat – Proof That Simplicity & Authenticity Wins
    Advertising Brands Community Management Content Marketing Engagement Snapchat Social Media authentic authenticity celebrities chat culture influencers personalities simple simplicity spontaneity spontaneousSnapchat has 100 million daily users , 9,000 snaps are shared per second , 10 billion videos are viewed per day and at 500 million Snapchat stories per day, it would take more than 158 years to watch an entire day of Snapchat stories. It’s no wonder that advertisers want a bite of it. Since the mid-90s, SMS has been seen the same way, with mostly the UI advancing. Here & Now.
  • FIREBELLY  |  MONDAY, MAY 23, 2016
    [Marketing] Social Media Marketing For Mobile Games: Firebelly Works With Tap & Smash
    Social media marketing for mobile games. To help them achieve these goals, Firebelly is providing a variety of social media marketing services—including strategy, social ad management, and content development. The post Social Media Marketing For Mobile Games: Firebelly Works With Tap & Smash appeared first on Firebelly | Social Media Marketing & Management Company. Firebelly News Social Media MarketingWe’re excited to announce that we have started working with World Trade Smart, developer of the mobile game TAP & SMASH. Want to play?
  • SPIN SUCKS  |  TUESDAY, APRIL 19, 2016
    [Marketing] Advertising and Marketing Awards Are Stupid Vanity Metrics
    Advertising and marketing awards are hardly representative of a successful marketing campaign these days. The post Advertising and Marketing Awards Are Stupid Vanity Metrics appeared first on Spin Sucks. Related Stories Looking Back at Weird 90s Marketing Find Brand Clarity With Four Identity Fixes Five Ways Content Marketing and SEO Can Work Together. They are merely a popularity contest in which the coolest brands with the biggest budgets win over the judges. Comments I don't think anyone's arguing that awards are “the most. by Carlin This. So much this.
    [Marketing] Celebrating Women on International Women’s Day … and Every Day
    ” ~ Dorie Clark ( @dorieclark ), Marketing Consultant, Author of Stand Out. A 25+ year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “ Social Media and Public Relations: Eight New Practices for the PR Professional ,” “ Putting the Public Back in Public Relations ,” and “ PR 2.0, Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. Guest Post by Deirdre Breakenridge. All of these women deserve to be celebrated! ” ~ Jenny Q. and Prizma.
    [Marketing] A Heart to Heart with My Industry: Five Ways to Improve the Business Consulting Industry
    But it’s not uncommon for marketing professionals and other business consultants to get creatively and occupationally stuck on a hamster wheel, partly as a result of things we do to ourselves and our industry as a whole. For example, as a message strategist, it is not my job to generate 100% of the messaging for organizations; it’s my job to manage the tasks that will create clever content for organizations as part of the overall marketing mix. An experienced startup investor once told me, “Marketing is a race to the bottom.” None of those get fixed by marketing.
    [Marketing] Heather Chapman Joins The Firebelly Team
    The post Heather Chapman Joins The Firebelly Team appeared first on Firebelly | Social Media Marketing & Management Company. We’re excited to announce that Heather Chapman has joined the Firebelly team as a social media manager. Get to know a little bit about her below! Favorite social networks: Snapchat and Pinterest. Most-used hashtag: #MyKindOfCrazy. Favorite emoji: Thoughts on selfie sticks: I don’t own one, but do what you’ve gotta do. My wing span is pretty legit. Because my arms are so long, I’m the automatic selfie taker. Firebelly News
    [Marketing] Go to the Women in Tech Summit!!
    Whether you are a developer, the HR manager at a tech company or a digital marketer, the Women in Tech Summit is for you. “Here’s what I loved about the Women in Tech Summit – meeting other women in tech that are legit, smart and inspired” – WITS attendee – Philadelphia. The Women in Tech Summit has been teaching and inspiring women who work in tech for the last 4 years in Philadelphia. They are now bringing this innovative conference to Washington D.C. on March 19th. Why should you attend and send your employees to the Women in Tech Summit Washington D.C.? .
    [Marketing] Firebelly Starts Work With 450 North Brewing Company
    The post Firebelly Starts Work With 450 North Brewing Company appeared first on Firebelly | Social Media Marketing & Management Company. We’re excited to announce that we have recently started working with 450 North Brewing Company. 450 North Brewing Company is a brewpub with a full-service restaurant in Columbus, Indiana. They continue to expand their beer menu and recently began offering their most popular brews in cans—available increasingly at Indiana retail outlets. To learn more about 450 North Brewing Company, please visit their website. Firebelly News
    [Marketing] Creative Marketing Case Study: Allstate Mayhem Campaign
    The post Creative Marketing Case Study: Allstate Mayhem Campaign appeared first on Spin Sucks. by Gini Dietrich Related Stories How to Convert Marketing Fails in Future Wins The Five Elements to Include in a Content Marketing Strategy Five Tips for Mapping Your Content Journey to Fit Gen Z. Integration Marketing allstate campaign allstate's mayhem creative marketing laura petrolino mayhemThough many of us don't have the budget of AllState, there are many things you can take away from Mayhem, their "spokesperson."
    [Marketing] Monday Roundup: Best WUL Guest Posts of 2015
    Why: “Video marketing, video advertising, live streaming via video, ephemeral video, video status updates and video-anything will be the way of content life in the new year,” writes Mayra Ruiz. Words and Pictures – the Batman and Robin of Content Marketing . Can you believe it’s almost 2016? I can’t… but then again, we say this every year, don’t we? From its very start, I wanted Waxing UnLyrical to be a platform not just for my thoughts, but a showcase for unique voices from around the world. How to Develop Meaningful PR Measurement. ” 4.
    [Marketing] The Spin Sucks Inquisition: Jennifer MacDonald
    That social media marketing is easy. If you’re a successful social media marketer, heck nowadays it should be any marketer, then you know how to tie all of your efforts back to business goals. And it’s not just social media marketing that is hard, sometimes it’s the fight for that position that takes the most effort. If you know anyone who would be inserted in having a Mainer guest blog about marketing or online advertising please tweet me. She writes about marketing and online advertising. By Gini Dietrich. That is when I met Jennifer MacDonald.
    [Marketing] The Importance of Local Activation on Social Media: West Africa/Nigeria
    Similar Posts: Video is The New King of Content Marketing. Local Social Media Marketing Localization Marketing & Communication Mindjumpers Network Social Listening Social Media Best Practice Community Management content marketing Localisation Relevance social listeningThe Mindju mpers Network is still going strong. It’s our own ever-growing global network of Local Social Media Managers around the world who help us ensure contextually relevant content through social listening, content production or response management. million users it had in 2014. I’ll explain.
    [Marketing] Announcement: Storage Solutions Joins Firebelly Roster
    Firebelly came highly recommended and we’re excited to work with the team,” said Michelle Coleman, Director of Marketing Communications. . “B-to-B The post Announcement: Storage Solutions Joins Firebelly Roster appeared first on Firebelly | Social Media Marketing & Management Company. We’re thrilled to announce that Storage Solutions has retained Firebelly services for social advertising. “We We want to target engineers and managers of warehouses and distributions centers anyway that we can – and this just extends our approach to get in front of these people.
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