5 Social Media Trends to Follow


Marketers who are keeping up already know that video on a landing page significantly impacts conversion rates. Just 3% of B2B and 5% of B2C respondents to the 2016 Social Media Marketing Industry Report are using Snapchat, but the service boasts 100 million active users each day.

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Unlock these 6 Secrets to Better Email Marketing


Email marketing is dead! But take one look at the numbers and you’ll find that email marketing is not a dying breed. A recent study by the Direct Marketing Association found that 66% of consumers recently made a purchase as a result of an effective email marketing message.

Trending Sources

Companies Invest More in Social Media Marketing in 2014


One of the most accurate was his prediction that social media marketing would continue to skyrocket, forcing companies who were holdouts in the social media arena to finally buy in. Social media marketing is undoubtedly the new wave of marketing. Blog marketing Social Media

7 NEW Social Media Solutions to Grow Your Business


You want to hit your social media marketing out of the ballpark , but with so many changes, updates, and new features, how can you know you’re leveraging every avenue available? Twitter took the guesswork out of video marketing through Tweets.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

The Importance of Consumer Insights in Today’s Marketing Strategies


It may sound funny to even ask this question, but how many businesses really understand their consumers when it comes to developing new products and services, or marketing those products to potential customers? This is one area in marketing that is grossly under-represented in contemporary academic and media discussions. The anthropological approach to marketing is all about understanding culture. Consumer-centric marketing is more than just a buzzword.

Play Ball! 4 Ideas for Home-Run Social Media Marketing


Spending precious time on marketing efforts that are not producing just costs you money. How can you really hit the ball out of the park with your social media marketing efforts? How to Use Social Media for Marketing Research. Social Media Marketing: You’re Doing It Wrong.

Holiday Marketing Tips for Small Businesses


It only makes sense that businesses should try to make the most of social media as well as other marketing tactics during the holidays. Let’s explore some types of internet marketing that retailers can use during the holidays: · Email.

Finally – A Promising Buzz in the Social Media Marketing Atmosphere


I’ve watched with a bit of dismay as marketers have tried to figure out the social media environment, working to get consumers to buy products and services purely based on electronic communication. Good for Customers, Great for Marketers. FreebeeCards.com.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Should I Use Periscope for my Small Business?


Plus it is an excellent opportunity for digital content marketing. marketing Tools Academy Award Streaming media The Terminator twitterConsumer technology is moving so quickly that it seems as soon small business owners master the latest, greatest thing, there is another one that outdates it. One of 2015’s biggest trends on social media and video viewing is Periscope, the live-streaming broadcast tool that is owned by Twitter.

Simple and Efficient Marketing


This seems like a no-brainer, but you’d be surprised how many aimless marketing campaigns exist. If you market to sporting goods stores, you may find success. If you market specifically to fly fishing boutiques or online retailers, however, you’ve cut right to the chase and let the right people know about your product. The right way to approach marketing depends on who you are and what you do. Social Media Marketing: You’re Doing It Wrong.

Business and Marketing Tips for the Beginning of the Holiday Season


Consider marketing gift packages to your customers that can be given to others. Related posts: Holiday Marketing Tips for Small Businesses. Is anyone else completely shocked and overwhelmed that the holiday season is quickly approaching?

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What Are Consumer Insights and How Do They Impact Marketing Effectiveness?


Research focuses on the numbers, marketing wants to reach new customers, and sales just wants more leads, with little coordination, sharing or understanding. That doesn't even begin to take into consideration the myriad online marketing and social media marketing opportunities that must now be brought into the fold. From Mass Marketing to Personalized Marketing. Original article: What Are Consumer Insights and How Do They Impact Marketing Effectiveness? ©2014

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How to Listen via Social Media and How it Can Help Your Business


While so many companies, large and small, are turning to social media as a primary marketing tool, are they really listening to what their customers have to say on the networks?

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Social Media Marketing: You’re Doing It Wrong


Social Media Marketing: You’re Doing It Wrong. While browsing the web recently for news and how I could translate stories I read into blog topics, I found an article titled Social Media Marketing: Get Out Now, You’re Doomed to Fail.

5 Ways to Improve Your Online Shareability


Blog Internet marketing Social Media advertising facebook Google Instagram linkedin Search engine optimization social media twitter Web search engineProducing content online is a really smart way to garner attention for your personal brand and your small business. By providing your expert input on issues that impact your industry, you are establishing yourself as credible and making an impression on potential future customers.

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Social Media Contests and Giveaways: A Good Idea or Not Worth It?


Social media has become a huge marketing force for businesses. Social Media Marketing: You’re Doing It Wrong. Blog Guest post Social Media business facebook Likes Online Communities social media social media marketing Social network twitter Everybody likes free stuff, right?

Consistency: The Key to Marketing


When people talk about consistency in marketing, they tend to focus mostly on marketing materials. That said, truly effective marketing strategies go way beyond the surface. At first blush, it may not seem so obvious why consistency in marketing materials is so critical.

5 Reasons You Still Need Infographics


Take a look at why the infographic is still an effective marketing tool and should be part of your marketing strategy: Visuals are memorable. Even one that is only shared a handful of times taps the power of word-of-mouth marketing to expand the influence of your business. marketing Blog business Consciousness raising Crowdtap Exam (film) facebook Facebook features Infographic social media twitter

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Think Like Zuck: 5 Business Success Secrets from the Great Leaders of Our Time


Blog Influence marketing Social Media business decisions business secrets ceo mark Ekaterina Walter facebook mark zuckerberg social media success principles successful companies successful entrepreneurs

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How To Gain Consumer Insights That Boost Your Marketing Results


” They must be involved and included in management decisions, product development strategies, and marketing discussions to ensure that the company remains customer-focused. It’s easier to set rules and regulations, or say that a product should be marketed in a certain way, but it’s not always best to do it that way. If consumers are changing so rapidly, what makes corporations think they can still market to them in the same old ways?

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Social Media Fails: When Good Brands Go Wrong


Susan Payton is the President of Egg Marketing & Communications , an Internet marketing firm specializing in marketing communications, copywriting and blog posts. Related posts: Social Media Marketing: You’re Doing It Wrong. While there are many articles out there telling you what to do with social media, it’s just as important to understand what not to do.

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5 Ways to Tap the Power of Online Video Content


Internet marketing ToolsIt seems that consumers simply cannot get enough online video content. Online video consumption is expected to account for 80 percent of the world’s internet traffic by 2019. Consumption of video content is rising dramatically as sites like Facebook make it even easier for people to record, upload and play videos from computer, tablets and smartphones.

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Social Media: The True Impact


We spend a lot of time talking about how to make social media work for business and what kind of marketing targets social media users. This ease of spreading information has gave birth to a new type of marketing, real-time marketing.

Are Social Media Ads Really Worth It?


These social media networks have become a huge force when it comes to marketing for all different kinds of businesses. LinkedIn may be a better choice for businesses who are marketing specifically to other businesses, and not necessarily targeting individuals.

Applying Anthropology Concepts to Business Models


When marketers understand this relationship more fully, they will better be able to capitalize on it. This field of study can be particularly helpful to businesses as they are trying to develop marketing plans. Related posts: How Cultural Marketing Is Different from Consumer Insights.

Should a New Year Equal A New Internet Marketing Strategy?


It’s important to take time and understand which marketing strategies that you used in the previous year were successful, which were not, and why. You can save marketing time and advertising budget by re-using ideas from campaigns that were successful.

Building A Real Twitter Community At #SXSW with Nestivity


Join my #SXSW panel “ The secret dangers of online influencer marketing ” in the San Jacinto Ballroom at the Four Seasons on March 10 th at 12:30PM, and/or join me online to discuss the ideas raised during the panel discussion.

Simple SEO Tips


The bottom line is to make sure you stick with the ethics of SEO and content marketing when getting the search engines to crawl your site. Related posts: Holiday Marketing Tips for Small Businesses. So you’ve decided to start a website for your business.

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How Cultural Marketing Is Different From Consumer Insights


Modern marketing efforts are mostly based on the analysis of consumer psychology and behavior. However, this kind of marketing, taken by itself, can offer an incomplete picture of consumer behavior. By paying attention to these cultural insights, marketers can get ahead of the curve and offer messages that anticipate changing consumer attitudes rather than simply responding the present needs and wants of consumers. How Cultural Marketing Works.

Taking Multi-Dimensional Marketing to Next Level


In my recent post , “Social Media is Much More Than Just Social and Media,” I introduced the concept of The Social Media Cube© as a visual representation of what is needed to utilize social media effectively in a marketing strategy.

Clever Ways to Use Social Media to Grow Your Business


Every marketer seems to have a different strategy when it comes to social media.

Once upon a time, I Believed in the Fairytale of Klout


Interestingly, on the very day this post went live, Senior Marketing Manager of Klout Megan Berry, was asked the same question as she participated on a panel hosted on Blog Talk Radio.

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How To Create Customer Testimonials That WORK


marketing Social Media ToolsCustomer testimonials are part of the secret sauce of success. You can make your copy compelling, you can design a beautiful, user-friendly website, your product can be the answer to your customer’s problems… but customer testimonials are often the tipping point in convincing someone to take a chance on your business.

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How (and Why) to Clean Up Your Online Reputation


Social Media Marketing: You’re Doing It Wrong. In the past few years, the focus of your so-called “reputation” has shifted from how you present yourself in person and on the telephone to how your present yourself in a digital environment.

5 Safe Social Media Tasks for Business Leaders


Influence Internet marketing Social Media Adobe Photoshop Air quotes Beyoncé Knowles brand Colloquialism Corporate communication Hashtag Meme social media twitterConsumers like leaders to be available to the public eye. A BRANDFog survey found that 82 percent of consumers trust a company more if its leadership engages on social media and 77 percent said leadership’s social media presence makes them more likely to buy.

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Social Media: Is It Hindering Real Communication?


Blog Guest post Internet marketing Social Media business communication Forbes Linux social media Social Sciences United States Voicemail How many of us have moved our communication primarily to the Internet or to text messages? I know I have.

Is Klout On The Way Out?


It appears that Klout scores are affected not by a mere change in the algorithm alone, but by manipulation in direct relation to their marketing program and/or large scale errors in their statistical programs.

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