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12 Secret Facebook Features Every Marketer Should Use

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Create a Facebook list by industry , such as advertising, consumer goods, marketing. Create a Facebook list by medium , e.g. traditional marketing vs. social media marketing. Facebook Social Media Marketing Marketing Social media marketing

12 Secret Facebook Features Every Marketer Should Use

Pamorama

Create a Facebook list by industry , such as advertising, consumer goods, marketing. Create a Facebook list by medium , e.g. traditional marketing vs. social media marketing. Facebook Social Media Marketing Marketing Social media marketing

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How to Get Started with Instagram Marketing

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If you haven’t tried Instagram marketing yet, it’s time to get started. Starting conversations with consumers is one of the most valuable aspects of social media marketing, and the previously mentioned Instagram Direct offers that functionality out of the box.

8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)

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Social media marketing is vital for business growth these days. Whether you’re a startup or a more established company, social media plays a vital role in today’s marketing landscape. 8 social media marketing mistakes to avoid.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

12 Essential Elements of a Social Media Marketing Strategy

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Do you need some help to get started with your social media marketing plan? If you don’t, it will be obvious to your fans and target market that you are disorganized. 12 Steps to Social Media Marketing Success Research and know your audience.

Don’t Make These 9 Social Media Marketing Mistakes

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Social media marketing should be part of your strategy. Marketers place a very high value on social media: according to a study by Social Media Examiner , 92% of them report that social media is important for their business, up from 86% in 2013.

Using Hashtags in Social Media Marketing

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Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business.

Buyer Personas: The Keys to Content Marketing

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One of the basic tenets of marketing is to define your target customer. Developing buyer personas creates 3 primary advantages for marketers: They improve the return (ROI) on strategic marketing activities.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

120 Marketing Tactics for Blogs

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Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area. . Content marketing consists of producing and publishing information that builds trust and authority among your ideal customers. Use marketing tactics to create visibility .

Essential Content Marketing Editorial Calendar Template Every Marketer Can Use

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It is vital to plan, manage, and optimize your content marketing initiatives. . But despite the overwhelming trend toward content marketing and measuring its effectiveness , most brands haven’t addressed content on either a strategic or tactical level.

7 Steps to Successful Content Marketing [Infographic]

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Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as inbound marketing , content marketing is non-interruptive. Marketers use content marketing for: Brand awareness (79%).

Measuring Your Content Marketing Success [Infographic]

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Content marketing one of the most reliable and effective tactics available to digital marketers. Brands are increasingly employing content marketing strategies to generate product awareness and drive demand. How do you measure content marketing?

How to Foster a Cohesive Social Media Brand

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Are you using social media marketing to extend your brand’s reach? It is communicated via your logo, color palette , marketing materials — all outward-facing messaging that comprise its identity. 5 Reasons Brand Cohesion is Critical in Social Media Marketing 1.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

25 Excellent Content Marketing Tools for Your Brand

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Successful content marketing initiatives have many moving parts. The good news is that there are many content marketing tools available to help you streamline the process. You’re sure to find something that will help you jumpstart your content marketing programs.

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8 Free Content Marketing eBooks

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Become a better content marketer with these free resources. Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. 100 Content Marketing Examples (Content Marketing Institute).

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A Comprehensive Guide to Your Social Media Image Sizes

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Harnessing the power of images makes your social media marketing more powerful and memorable. A Comprehensive Guide to Your Social Media Image Sizes is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Make an impact with your social media images!

9 Awesome Tools for Content Authors and Bloggers

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Content marketing isn’t easy. Content Marketing Ideas Generator. Enter a target audience in this tool and what knowledge will benefit them, and be rewarded with 20 content marketing ideas: 3. It requires discipline, focus, and a lot of hard work.

How to Create Perfect Headlines for Social Media Posts

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How to Create Perfect Headlines for Social Media Posts is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. A Forbes Top-25 Forbes Social Media Power Influencer, Pam is strategic marketing leader in Seattle and a major Seahawks fan.

20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]

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Next year’s trends highlight the importance of social media marketing. As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. 78% of CMOs think that custom content is the future of marketing.

Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More

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Want to get the most out of your social media marketing activities? It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh.

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3 Proven Ways to Dramatically Improve Website Traffic

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Your visitors will leave comments for 3 reasons: They want to thank you for your post They have a question that they hope you can answer They may be trying to see how responsive and communicative you are In the world of B2C marketing, it’s imperative to participate in these conversations.

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37 of the Best Facebook Page Apps for Brand Marketing

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One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. . 37 of the Best Facebook Page Apps for Brand Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.

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10 Ways to Get More People to Read Your Content

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Content marketing creates brand loyalty by engaging current customers and attracting new ones. It’s a time-tested marketing method that consistently increases the value of your brand. Email marketing Email marketing still trumps social media marketing when it comes to driving traffic.

15 Fantastic Books on Social Media Marketing

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Do you want to learn more about social media marketing? New features are constantly being added to Twitter, Facebook, LinkedIn, and Pinterest, all of which increase your daily responsibilities as a marketer. There are many books out there that purport to teach you everything you need to know about social media marketing. 15 Must-Read Social Media Marketing Books 1. Social Media Marketing Branding Content marketing Social media marketing

7 Facebook Marketing Case Studies

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Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line.

How to Easily Make Animated GIFs from YouTube Videos

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Easily sharable, animated GIFs are undergoing a resurgence of late as businesses look for new ways to connect with their audiences and add a new dimension to their social media marketing. Animated GIFs are all the rage.

The Role of Color in Marketing [Infographics]

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Marketers in general understand the need for consistency in color and design. Branding Marketing Social Media Marketing Social media marketing Use the right colors to increase brand recognition and drive purchasing.

Social Media is Key to B2B Content Marketing [Report]

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91% of B2B marketers now use social media as a content marketing tool. B2B marketers are distributing their content on social networks more than ever before. Content marketing is the art of communicating with your customers and prospects without selling.

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Content Marketing: How to Measure Its Effectiveness [Infographic]

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Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation.

The Importance of Brand Recommendations in Your Marketing Strategy

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Knowing why and how consumers use recommendations will help you create more effective marketing programs. A recent report by social media marketing agency Zócalo Group delves into how consumers view on- and offline recommendations from their friends, family, and peers.

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The Top Benefits of Social Media Marketing [Infographic]

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89% of marketers say that social media generates more business exposure. There are a million articles and blog posts out there that sing the praises of social media marketing — how social networks like Twitter, Facebook, and Pinterest have had a major impact on lead generation and sales.

A Beginners Guide to Content Marketing [Plus Infographic]

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Content marketing has changed the way consumers research and buy your products. This is why content marketing is key. What is content marketing? Any form of marketing that relies on or draws from editorial content is considered content marketing.

Email Still Trumps Social Media for Online Marketing

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Email marketing wins more online customers than Facebook and Twitter, but it lags behind organic search. The introduction of disruptive technologies and tools over the last few years has spawned enormous changes in online marketing.

5 Mistakes That Prevent Your Content From Going Viral

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There is probably nothing more efficient and effective in spreading your message than a viral content marketing campaign. The goal of viral marketing is to inspire people to spread your message for you. Your content-marketing timing is bad.

7 Ways to Raise Facebook Engagement [Infographic]

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As I noted in a recent post , brands that use Facebook for marketing have seen a sharp drop in organic reach. The social network has been evolving into a paid marketing platform for quite some time, and now brands are being pushed to purchase ads in order to reach their followers.

8 Tips for Managing a Social Media Crisis

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DiGiorno picked on on the hashtag without knowing what it meant and co-opted it for marketing purposes. 8 Tips for Managing a Social Media Crisis is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. How in the world could this have happened?!

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How to Increase YouTube Engagement [Infographic]

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Is YouTube marketing worth it? Mastering the art of YouTube marketing will help your target audience discover you in an entirely new way. How to Increase YouTube Engagement [Infographic] is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.