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Social CRM: What It Is and Why Your Social Strategy Needs It

Hootsuite

Social CRM (customer relationship management) is becoming the expected standard for businesses of all sizes. Brands can no longer afford to use social media in isolation. The valuable insights gleaned from social interactions need to be available to all departments. What is social CRM?

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Eight Tips for Scaling Social Customer Support

Dave Fleet

My apologies to the purists out there who think everyone should be treated equally, but if one person could cause a major issue for your company while another is lower-profile, I’m going to prioritize accordingly. Severity of issue. Spread of issue. Is that ideal? Is that completely egalitarian? …etc.

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What is Social CRM and How to Make It Work for You

Oktopost

B2B marketing campaigns tend to be more like a marathon than a sprint. With a CRM, you can collect and analyze customer data to gain insights that allow you to make data-driven decisions about how to guide your buyers further down the sales funnel. Social CRM: What Is It? How Does Social CRM Differ from Traditional CRM?

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. The team is on call to determine “Why the spike in mentions or share of voice&# to determine “what’s happening and why should you care&#.

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11 corporate communications tools to boost team performance

Sprout Social

Because every missed deadline, bottleneck and minor misunderstanding trickles down to impact your team’s productivity. But the bigger your company, the faster these issues tend to snowball out of control. That’s why dedicated business communications tools have become a staple of in-person, remote and hybrid teams alike.

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Facebook monitoring made easy: A guide for social marketers

Sprout Social

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. For social media marketers, Facebook monitoring allows you to keep a pulse check on your brand. It helps you spot trends or potential issues and respond to them quickly.

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24 Tools Every Social Media Manager Should Use

Visually SM

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. Hootsuite allows you to manage multiple social content streams from Twitter, Facebook, LinkedIn, and Instagram. It is one of the most famous social media tools in the market.