Social Media Strategies Summit

FEBRUARY 4, 2025

Despite many organizations having to work with tight budgets and limited resources, theres no shortage of innovation in the world of social media marketing for non-profits. To help inspire your next ideation session, weve rounded up some of the most impactful non-profit social media campaigns of the past 12 months from the likes of Doctors Without Borders, the Red Cross, and the Smithsonian Institution.

Campaign 170

Campaign Social Media Instagram Organization 170

Jon Loomer

FEBRUARY 6, 2025

The Existing Customer Budget Cap is a feature that allows you to cap the percentage of your budget spent on existing customers when running Advantage+ Shopping Campaigns. You define existing customers using audience segments. Unfortunately, this option is going away… What Happened? If you still have this option, you won’t have it for long.

Campaign 143

Campaign Features Advertising How To 143

Keyhole.co

FEBRUARY 5, 2025

Tired of creating and posting social media content that doesn’t get traction? Are you wondering how to use social listening to create tailored content that speaks to your audience and drives engagement? Your audience and customers may interact actively with your brand, products, or services. But you may not be listening to what they say. The lack of attention may result in low engagement and conversion.

Sentiment 110

Sentiment Trends Hashtag Social Media 110

Buffer Social

FEBRUARY 6, 2025

If you have a business and you choose not to use TikTok for business, you’re actively sleeping on a goldmine. TikTok has a massive user base of over 1.69 billion (!!) monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. Let’s get rid of the top two objections before I tell you how to use TikTok for business.

Trends 97

Trends SEO Influencer Organization 97

Advertiser: Paycor

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

Metrics

Oktopost

FEBRUARY 6, 2025

B2B social media has evolved from a nice-to-have into an indispensable cornerstone of modern B2B marketing. As businesses navigate the complexities of 2025 and beyond, social media platformsparticularly LinkedInhave become critical channels for building brand presence, fostering meaningful connections, and driving sustainable growth. The report analysis proves that B2B social drives engagement and lead generation; some strategies are more impactful than others.

B2B 99

B2B Research Engagement Metrics 99

Jon Loomer

FEBRUARY 4, 2025

Remarketing results are pretty great, right? They’re not always what they seem. Theres a wide range of advice on remarketing. Some will tell you that its not necessary anymore since it happens naturally when going broad. And while I’m not completely anti-remarketing , there is plenty of truth in this point of view. Others swear by it. And I understand why because the results look amazing.

Conversation 109

Conversation Groups Groups Advertising 109

Social Media Today

FEBRUARY 3, 2025

Yes, it's coming.

Instagram 215

Instagram 215

Oktopost

FEBRUARY 4, 2025

In this episode, Mohamed Azhar reveals how he grew Avomas LinkedIn following by a whopping 7.5K without spending a single dime on ads. Get ready to take notes! Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary How did Avoma gain 7,500 new LinkedIn followers in just five months, without spending a single dollar on ads?

LinkedIn 93

LinkedIn Sports B2B Apple 93

Buffer Social

FEBRUARY 4, 2025

If there’s one thing every creator wishes for, it’s more hours in the day. Between brainstorming ideas, creating content, engaging with audiences, and keeping up with trends, it can feel like the to-do list never ends. But here’s some good news: you may not be able to get more time—but you can definitely get smarter tools. 2025 is shaping up to be a year of massive opportunities for creators , but staying ahead means working efficiently.

Tools 80

Tools Price Meeting Project 80

Keyhole.co

FEBRUARY 5, 2025

Knowing your customer avatar is critical for boosting sales and creating a more compelling user experience. While its good to learn more about customers as they buy your products and provide feedback, you can also learn about them with an effective social listening strategy. What Is Social Listening? Social listening involves browsing through social networks and seeing what people are saying about your brand, products, and services.

Strategy 52

Strategy Avatar Social Networking Metrics 52

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Social Media Today

FEBRUARY 5, 2025

New research shows that Threads posts drive more engagement on average than those on X.

Research 212

Research Engagement 212

Oktopost

FEBRUARY 5, 2025

Podcasting has become a powerful tool for B2B marketers to engage their audience, build thought leadership, and showcase their expertise. Unlike traditional content formats like blogs and whitepapers, podcasts provide a conversational and engaging way to connect with listeners on a deeper level. In B2B, podcasts allow CMOs to target niche audiences with relevant, valuable content while positioning their brand as an industry leader.

B2B 71

B2B Hubspot Metrics LinkedIn 71

Amy Porterfield

FEBRUARY 4, 2025

Listen on… Heres how the podcast is evolving to meet you where you are now and supporting you in reaching your next big milestone. After over a decade of podcasting and 16 years in the online marketing world, its time for something new! Im thrilled to announce that Online Marketing Made Easy is […] The post #750: Announcement Episode! A BIG Change After 12 Years appeared first on Amy Porterfield | Online Marketing Expert.

Meeting 59

Meeting Marketing Strategy 59

Audiense

FEBRUARY 5, 2025

Most Valentines Day campaigns focus on couples - but what about all the people who arent in a relationship? Discover how five brands used empathy marketing to create V-Day campaigns that resonated with every relationship status.

Campaign 110

Campaign Brands Marketing Strategy 110

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Social Media Today

FEBRUARY 2, 2025

Meta's coming video editor looks set to include a range of AI functions.

Instagram 213

Instagram Video 213

Oktopost

FEBRUARY 2, 2025

As B2B marketers, we know social media drives how people connect, learn, and make decisions. Its not just a channelits the frontline of our success. Thriving in this space means mastering its unique dynamics to build awareness, drive sales, and retain customers. But heres the challenge: most tools werent built for B2Btheyre designed with consumer brands in mind.

B2B 62

B2B Microsoft Analytics Data 62

Tweaklibrary

FEBRUARY 5, 2025

Did you know that Samsung has released a new update on One UI 7 that allows users to create AI-powered call transcripts? Yes, You read that right! In simple terms, you can read your call anytime you like. However, since it is AI-generated, we will have to overlook a few errors in the transcript until further updates are released. Some of you may ask What is the need for transcribing calls?

Features 12

Features How To Apple Library 12

Buffer Social

FEBRUARY 4, 2025

Instagram Stories are one of the first things I tap on when I open the app. I love seeing the more authentic, in-the-moment content creators and brands post there, rather than the polished Instagram feed.  Many Instagrammers will spend hours creating beautiful Instagram Reels and photo posts, but ignore their Instagram Stories — and they’re missing a trick here.

Instagram 61

Instagram Engagement Analytics Notification 61

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting

Social Media Today

FEBRUARY 6, 2025

Pinterest is seemingly on the right track with its development.

Report 208

Report 208

Jon Loomer

FEBRUARY 2, 2025

Advertisers love to share amazing conversion results to impress clients, potential clients, and other advertisers. But those results are often too basic, leaving out important information. You should ask these questions to get important context… 1. Who is the Targeted Audience? If its remarketing , results tend to be view-through heavy. Remarketing has a tendency to give you great results on the surface, but its not scalable or incremental.

Questions 139

Questions Conversation Eventful Advertising 139

Tweaklibrary

FEBRUARY 4, 2025

Why Do I Need To Schedule DM on Instagram? Whether youre an influencer or an entrepreneur or a content creator, with every new Instagram follower engaging with them and connecting over direct messages becomes extremely vital. Engagement with your followers not only ensures you share a personal connection with your audience but also improves the potential of your business.

Instagram 11

Instagram How To iPhone Privacy 11

Buffer Social

FEBRUARY 3, 2025

Social media platforms are becoming mirrors of each other, but their results are anything but identical. Threads is driving significant engagement. However, X still surpasses Threads in MAU, meaning you could reach more people there. So where should you focus your efforts? For creators and brands, understanding which platform delivers better results can be the difference between thriving and wasting resources.

Engagement 135

Engagement Trends Data Analysis 135

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

Cost

Social Media Today

FEBRUARY 2, 2025

Some tips to help you maximize your social media content approach.

Social Media 211

Social Media Tips Content 211

Jon Loomer

FEBRUARY 3, 2025

Whether it’s before or immediately after taking on a new Meta ads client, the audit is a critical step to help uncover what you’re getting yourself into. How are they set up? What’s right and what’s wrong? What strategies are they using, and what results are they achieving? This is an incredibly dense topic, but I get asked about it often.

Campaign 133

Campaign Advertising Types Buy 133

Audiense

FEBRUARY 3, 2025

Apple Vision Pro - maybe youve heard of it but you likely dont own one. Not many people do. This is because even big name brands like Apple fall into the trap of creating something their audience wasnt actually asking for. In reality, Apples customers found that the product had an insanely high price tag and limited functionality, and they described the headset and battery pack as annoyingly heavy.

Analysis 94

Analysis Apple How To Price 94

The Realtime Report

FEBRUARY 3, 2025

busSTRUTs Approach to Integrating Technology in Power Distribution As energy needs grow, effective power distribution has become a cornerstone of industrial progress. Businesses and communities rely more than ever on strong electrical systems, creating a need for solutions that not only meet today’s demands but are ready for future challenges.

Energy 91

Energy System Cost Analytics 91

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

Platform

Social Media Today

FEBRUARY 4, 2025

LinkedIn's making video content a bigger focus.

LinkedIn 209

LinkedIn Video Content 209

Buffer Social

FEBRUARY 7, 2025

Last year was Buffer’s first profitable year after two years of losses. This turnaround has been a huge accomplishment for our team. Given our focus on long-term sustainability and growing through revenue from customers rather than funding, it was a symbolic achievement in service of the path we’ve chosen. We closed 2024 with a net profit of $202,459.

Team 82

Team Energy Cost Company 82

Ignite Social Media

FEBRUARY 3, 2025

At Ignite Social Media, our commitment to achieving consistent, cost-efficient, and tangible results drives us to stay ahead of trends in social media management. As platforms evolve, so do the tools designed to streamline social media operations. To determine the best fits for various needs, our Community Management Team conducted a comprehensive audit of nine leading social media tools from May-June 2024.

Social Media 78

Social Media Tools UGC Price 78

Writtent Blog

FEBRUARY 7, 2025

Nowadays, it’s no secret that behavioral factors play a significant role in search rankings. Google pays close attention to user experience signals such as CTR, bounce rate, time spent on a page, and return rate. If you want your website not only to reach the top of Google search but also to maintain its position for a long time, you need to continuously monitor these metrics and work on improving them.

SEO 52

SEO Google How To Discount 52

Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking