Sat.Jan 11, 2025 - Fri.Jan 17, 2025

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10 Government Marketers to Follow on Social Media

Social Media Strategies Summit

Following government marketers on social media can help you stay current with industry trends, identify new tools and tactics, and find campaign inspiration. But who, exactly, should you be following? To help you, weve rounded up 10 of the best government marketers to follow on social media. 1. Amanda Dolasinski Who is she? Amanda Dolasinski is the Social Media Manager at the US Patent and Trademark Office (USPTO).

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5 Ways to Improve Your LinkedIn Marketing Efforts in 2025 [Infographic]

Social Media Today

Some helpful pointers to inform your LinkedIn content approach.

LinkedIn 205
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7 Predictions for Social Media in 2025 from Creator Economy Experts

Buffer Social

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). We’re also watching things like the U.S. TikTok ban , which, as of writing this article, will happen on January 19 if not overturned or paused. It wasn’t just the platforms that changed — creators also had their moments on social, with some moving to start businesses, some exploring new platforms, and some reaching milesto

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Navigating the US TikTok ban: What brands need to know

Sprout Social

Note: As more details of the US TikTok ban emerge, we will be making updates to this article in real-time to reflect the latest news. Last updated January 15, 2025. A federal law banning TikTok in the US is set to go into effect on January 19, 2025. Current reports say that TikTok plans to completely shut down its application in the US after the ban goes into effect, impacting both individuals and businesses.

Brands 123
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10 HR Metrics for 2025: HR Data Toolkit

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

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Incorporating DEIB Into Your Higher Ed Social Media Content Initiatives

Social Media Strategies Summit

Higher ed institutions have often struggled to incorporate heritage moments into their social content strategies for various reasons. But recent cultural shifts mean its no longer an option to simply ignore these occasions. Today, its up to universities to ensure their communications center diverse stories (and storytellers). Karla Fung , Director of Social Media at UC Davis, shares insights on how to incorporate diversity, equity, inclusion, and belonging (DEIB) into your social content initiat

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Everything You Need to Know About Meta’s Change in Content Rules

Social Media Today

Why is Meta changing its approach to political content? A look at the full scope of the announced changes.

Content 206

More Trending

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Were Your Audience Segments Broken?

Jon Loomer

Im a big fan of audience segments because they add helpful details to ad reporting. Even when using algorithmic targeting, you can breakdown results by… Engaged Audience Existing Customers New Audience But something went horribly wrong beginning around January 6th. What Happened? I was seeing a very high percentage spent on “Unknown” with very little on Engaged Audience and Existing Customers.

Issues 125
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How to create a Facebook Business Page: New tips for 2025

Hootsuite

A Facebook Business Page is a public profile on Facebook that businesses, organizations, and public figures can use to promote themselves. Customers can follow (or Like) Facebook Business Pages to see content from and connect with their favorite brands, companies, and creators. You need a Facebook Business Page to run Facebook ads, open a Facebook shop , or create a Facebook Group managed by your brand.

Tips 96
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Instagram Shares Key Areas of Focus in 2025

Social Media Today

Instagram's looking to boost original content, and DM sharing, this year.

Instagram 204
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TikTok U.S. Access: What It Means for Your Analytics

Keyhole.co

The United States Supreme Court ruling has come in. As of January 19, TikTok will no longer be available in U.S. app stores, marking a significant shift in the U.S. social media landscape. While the exact timeline and details of these changes remain uncertain, its expected to lead to a gradual decline in TikTok usage over time. For Keyhole users, this does not impact how we track and measure your performance.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Best Video Editing Software in 2025 — 15 Free + Paid Tools

Buffer Social

There’s no two ways about it: video is the way people prefer to consume content in 2025.  Buffer’s data  shows that when it comes to  social media  platforms video outperforms every other type of content by a landslide — and that’s on all platforms. Whether you’re a social media marketer, content creator, or influencer, video content should be a key part of your growth and  marketing strategy.

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How to Use Topic Exclusions

Jon Loomer

Should you apply Topic Exclusions? Ever since Metas announcements about content moderation changes , brands are looking into options. If you run ads, you might consider Topic Exclusions. Where to Find It This is found in the Brand Safety and Suitability section. Click on “Controls” on the left and then “Ad Account Settings” at the top.

How To 129
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Social Media Spring Cleaning [Infographic]

Social Media Today

Some pointers on how to review and refine your brand's social media presence.

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5 YouTube Video Editors for Healthcare Marketing in 2025

Convince & Convert

Video marketing has become a powerful tool across various industries. 89% of businesses will use video as a powerful marketing tool in 2025. And that includes healthcare too. In fact, video marketing has emerged as a game-changer in the healthcare industry. YouTube videos on healthcare help to educate, engage, and build trust. You can effectively showcase medical procedures and provide valuable health tips through YouTube.

YouTube 101
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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6 Social Listening Tools and What They’re Best for (With Alternatives)

Buffer Social

Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. This is where social listening tools come in. They help you monitor brand mentions on major social media platforms, identify emerging trends in your niche, and package these online conversations into actionable insights for your soci

Tools 109
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Sneaking In Via Life’s Side Doors

WebInKnow

My father graduated from Harvard Business School in 1958. He really, really wanted me to go too. I took a swipe, applying to HBS in the late 1980s. Rejected! I failed to be allowed to enter via Harvards tightly locked front door.

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Are We Set For a Major Shake-Up of Social Media?

Social Media Today

Will the latest changes in the social media landscape re-shape our usage?

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Guide to affiliate influencer marketing: Boost your brand and bottom line

Sprout Social

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. There are so many nuances to consider with influencer affiliate marketing, from tracking and attribution to finding the right partners to handling compliance.

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HR’s Blueprint for a Successful 2025

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

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Social media advocacy: How to promote a cause in 2025

Hootsuite

Key takeaways Social media advocacy is the practice of using social platforms to advance causes like charitable campaigns, connecting with political leaders, or driving social change. It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust. Using the right tools, organizations advocating for causes can empower employees/volunteers to share pre-approved content to their social media.

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Spilling the tea on Gen Z with Reece Callaway from HubSpot

Oktopost

In this episode, Reece Callaway shares his tips for marketing to Gen Z. He covers everything from crafting relatable content to jumping on trends and avoiding common mistakes. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary When we see Gen Z on social, its often with a sense of casualness and informalityin a good way.

Hubspot 87
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How to Use Social Media to Find Out What Content Your Followers Want [infographic]

Social Media Today

Some handy tips to assist in your social media listening efforts.

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The Surprising Shift in Gen Z’s Online Habits: From TikTok to Trusted Sources

Bill Hartzer

A new wave of change is sweeping through Gen Z, the so-called “TikTok Generation.” According to Raptive’s latest research, “ DECODING GEN Z: The New Rules of Digital Trust and Influence ,” this demographic is shifting gears, favoring credible, expert-driven content over the quick entertainment found on platforms like TikTok.

Survey 78
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The HR Leader’s Workforce Management Guide

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

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Crayola’s YouTube content strategy colors outside the lines

Sprout Social

In the last year and a half, Crayola has grown their YouTube subscriber base by 400,000, and recently surpassed the one million subscriber milestone. Crayolas legacy of colorful self-expression seeded itself 120 years before the first YouTube video was posted. Yet the creativity icons YouTube content strategy is rooted in translating the magic found in its yellow and green crayon boxes to the digital landscape.

YouTube 84
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Top 10 URL shorteners for better link tracking in 2025

Hootsuite

A URL shortener is a tool that takes a long web address (URL) and turns it into a much shorter one. ULR shorteners make messy links look more polished, which is especially helpful on social media or in marketing materials, where space can be limited and presentation matters. Many of them also offer tracking features. This means they can tell you things like how many people clicked on your link, where the clicks came from, and even what time they occurred.

URL 80
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Instagram Will Now Show Your Friends Which Reels You’ve Liked

Social Media Today

Seems a like a high-risk low-reward approach, but.

Instagram 193
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[Brand Analysis] How Canva Shows Up on Social Media and Shows Everyone Else

Keyhole.co

“Just put it in Canva.” These days, it’s as natural as saying “Google it” or “Slack me.” In meeting rooms and coffee shops worldwide, it’s become shorthand for “make it look good, make it fast.” In an era where every social post, presentation, and pitch deck needs to shine, Canva arrived at exactly the right moment.

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Why (and How) to Switch to a New HR & Payroll Platform

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

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Post Performance Report: Brand content franchises with their own fandoms

Sprout Social

Welcome back to the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We dont just examine the flawless creative execution of every post or campaign, but the business impact, too.

Report 69
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The guide to planning your 2025 B2B social media strategy

Oktopost

With 2025 just around the corner, B2B companies are gearing up for a new year of opportunities and challenges in social media. As platforms, audience behavior, and content trends continuously evolve, staying proactive and adaptable is essential to sustaining and growing your online presence. A well-thought-out social media strategy strengthens your brand positioning and helps achieve business goals by driving engagement, leads, and loyalty among your target audience.

B2B 62
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X’s Usage Data Suggests a Decline in Time Spent Throughout 2024

Social Media Today

X chief Linda Yaccarino has shared another revealing stat on X's usage.

Data 191
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[Brand Analysis] How Canva Shows Up on Social Media and Shows Everyone Else

Keyhole.co

“Just put it in Canva.” These days, it’s as natural as saying “Google it” or “Slack me.” In meeting rooms and coffee shops worldwide, it’s become shorthand for “make it look good, make it fast.” In an era where every social post, presentation, and pitch deck needs to shine, Canva arrived at exactly the right moment.

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HR’s Complete 2025 Calendar of Important Dates

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!