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How to create a complaint management system to protect your brand reputation

Sprout Social

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? What is complaint management?

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The KISS Method For Determining Social Media ROI

SocMed Sean

The dangers of ignoring knowledge management is that employees who leave your organization take their “tribal knowledge” with them, resulting in loss of access to the information and increased training costs for the persons’ replacement. Encourage them to share solutions to issues that they have identified.

ROI 269
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Just get us the Millennials! #Marketing #Fail

Janet Fouts

Personalized communication through email and social media is a great way to fine tune the messaging. Do some searches to find out where the holes in the knowledge base on line is and fill those holes, then share the answers to common issues freely through social channels to attract buyers. Answer questions.

Marketing 145
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New Social Media Network Road Map

Diva Marketing Blog

Not to make things more complicated, but especially in social media marketing, you can't expect to build a strategy without first understanding the "tools" e.g. blogs, Facebook, Pinterest, LinkedIn, Twitter, etc. Much of our learning about social media/networking is derived from experience and experimentation.

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KM Edge: Where the best in Knowledge Management come together

Buzz Marketing for Technology

in the July/August issue of The Atlantic. Continue reading Multigenerational Knowledge Sharing: Whats in It for Me? -->. In the current issue of Inside Knowledge magazine, editor Jerry Ash raises the same question that Chris Hearne brought up in this blog a few days ago : If virtual is so great, how come conferences are booming?

Web 2.0 150
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Grow Your Wiki

Buzz Marketing for Technology

Social Enterprise: Interview with 7thFloor Magazine. The current issue of 7thFloor , an italian business magazine, includes an interview with the speakers from the International Forum on Enterprise 2.0. Thomas Vander Wal explains folksonomy - using social taging to organize knowledge based on interconnections between people.

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Blogging and culture

Buzz Marketing for Technology

The issue that I brought up was seconded by the participants. Blogs tend to have a more formal written structure (and those who use it educationally often require a formal tone to the writing) and is much less socially bound (such as a social network like Facebook). So it is with social networking spaces.

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