Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Ignite Social Media

APRIL 15, 2024

We sat down with Josh Chaney, the Public Relations and Influencer Marketing Lead at Big Lots, to go behind the scenes of their impressive influencer program and uncover the key strategies and insights that have propelled their efforts. Full disclosure : Big Lots is an Ignite Social Media client and we work together on the influencer program.

Influencer 112

Influencer Retail Marketing Discount 112

Sprout Social

FEBRUARY 28, 2024

What is social media technology? These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 103

Social Media Team Social Media Management Report 103

Sprout Social

JUNE 28, 2023

Anyone with an Instagram Business account can use the network’s in-app reporting feature, Instagram Insights. This guide will show you how to access and use Instagram Insights to analyze your data. What is Instagram Insights? Using Instagram Insights for performance analysis What is Instagram Insights?

Metrics 102

Metrics Instagram How To Patterns 102

Ignite Social Media

SEPTEMBER 25, 2023

They know what works to drive real results for beauty brands and what falls flat. This post distills their expertise into an easy-to-digest list of actionable tips you can use to improve your next influencer program. Want all the details?

Influencer 113

Influencer Brands Marketing Embedding 113

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Download the full 80-page report to get all of the details. Thoughts on these studies?

Research 257

Research Report Social Media CPM 257

Hootsuite

FEBRUARY 5, 2024

And knowing what works (and what doesn’t) is the first step to growing your account and building an engaged following on the platform. What are Instagram analytics? Actionable insights to help you grow faster. Instagram analytics are the metrics used to understand how content performs on Instagram. Clear data.

Analytics 97

Analytics Instagram HootSuite Metrics 97

Ignite Social Media

JULY 24, 2023

We’ll also cover the key essentials of what is a social media audit and how to use one to optimize your social media presence. What is the goal of a social media audit? An audit starts at the beginning and creates a baseline for what is working and what isn’t working for a particular brand.

Social Media 148

Social Media Analysis How To Syndication 148

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. What else is important to them? What other brands peak their interests?

Brands 151

Brands Marketing Real Estate Collaboration 151

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Using Tags allows you to filter social media reports to see specific content pieces, themes and posts, enhancing your social media insights.

Strategy 123

Strategy Brands UGC Marketing 123

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

Examples 123

Examples Social Media Sentiment Influencer 123

Jon Loomer

AUGUST 23, 2023

One of advertisers’ biggest requests is Meta ads benchmarking information on what to expect for performance. Next, click on Personalized Insights. How are ad sets compared to determine what is similar? What do you think? Are you getting good results? Great results? Terrible results? You need better context.

API 147

API Cost Report Consultant 147

Oktopost

APRIL 13, 2023

David also reveals why focus is key when prioritizing projects, and tactics and how it helps his team stay mindful of what is working. He talks about the importance of measuring initiatives and gaining insights in order to craft the next creative endeavor.

Project 118

Project Resources Apple Collaboration 118

Keyhole.co

APRIL 2, 2024

With competitive and beloved brands dominating the space, it’s essential to lean on valuable insights to understand what resonates best with your target audience. That’s what this guide is here for. Step 1: Define your goals What are you looking to achieve with social listening?

Metrics 52

Metrics Sentiment Analysis Influencer 52

Buffer Social

OCTOBER 18, 2023

Here’s what you can expect to learn about: Broadcast Channels Collab posts with more friends Insights on desktop Meta Verified Music on carousels Notes Reels templates AI stickers Photo stickers Broadcast Channels This is one of Instagram’s most popular new features among creators and brand accounts — with good reason.

Features 113

Features Instagram How To Template 113

Sprout Social

MAY 16, 2023

You can’t reap the full loyalty-building benefits without prioritizing relationships and closely listening to what your audience is saying. Over the next three years, business leaders will equip their social teams with tools and personnel needed to capitalize on every opportunity.

Social Media 110

Social Media Loyalty Reputation Data 110

Sprout Social

NOVEMBER 30, 2023

Competition is a normal part of business–and it’s what drives innovation. What is competitor analysis in marketing? What are the steps for a marketing competitor analysis? Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you.

Analysis 106

Analysis Sentiment Marketing How To 106

Sprout Social

APRIL 25, 2024

Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template? This social media campaign brief template encourages you to incorporate insights from across your organization. Download the template 4.

Template 65

Template Templates Social Media RFP 65

Ignite Social Media

DECEMBER 16, 2022

We’ve rounded up some of our insightful content to help shape your 2023 social media marketing strategies by highlighting the blog content that readers found most helpful in recent months. . We took the liberty to break down the basics of copyright and fair use rules in social media — so you know what to look out for.

Social Media 161

Social Media Brands Fair Use Marketing 161

Sprout Social

NOVEMBER 8, 2023

That’s what sentiment analysis is all about. In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right. Table of Contents What is customer sentiment analysis? Part of that equation is understanding how customers think and feel about your brand.

Sentiment 111

Sentiment How To Analysis Review 111

Social Media Network Marketing

MARCH 5, 2024

Gather Valuable Insights: Polls and quizzes ❓ provide data-driven insights into your audience's preferences and opinions, allowing you to tailor your content and strategies for better results. Try different formats, topics, and timings to see what resonates best with your audience. Remember, experimentation is key!

Features 56

Features Engagement Social Media Metrics 56

Sprout Social

MAY 23, 2023

The more monotonous tasks AI can take on, the more you can focus on growing your strategy, and business, and do more of what you actually like. Without a human touch, this has the potential to leave you with inaccurate insights, and lead to poor business decisions. AI gets you the insights you need in seconds. Imagine that.

Team 135

Team Social Media Management Skills Trends 135

Oktopost

OCTOBER 30, 2023

Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior. What is Social Signals? Armed with this immediate insight, the account owner recognizes the prospect’s active interest in a solution.

Data 124

Data B2B Notification Team 124

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights.

Analytics 85

Analytics Conversation Brands Sentiment 85

Sprout Social

MARCH 7, 2024

This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. What is a competitive analysis report?

Analysis 94

Analysis Report Examples Tools 94

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. What is social media intelligence? Try for free 2. This is where data analysis comes in.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Hootsuite

MARCH 23, 2022

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. What is Snapchat Insights? Snapchat Insights allows you to monitor and analyze your engagement on Snapchat and get detailed information about your audience.

Analytics 144

Analytics Tools How To Metrics 144

Buffer Social

AUGUST 14, 2023

In this guide, we’ll go through everything you need to know about TikTok analytics — from what metrics and insights are available to how to get all of them for free to what you can do with them to boost your growth on TikTok. What is TikTok analytics? Top posts : Identify your most successful content.

Analytics 84

Analytics Overview Metrics Trends 84

The Realtime Report

NOVEMBER 1, 2022

Who, What, Why, and Where? Making assumptions about who your customers are and what they’re looking for is extremely ineffective and often a complete waste of time and money. By taking a look at your existing customers and working out what’s giving you results can provide valuable insights. Know What Your Customers Want

How To 91

How To Analytics Buy Survey 91

Oktopost

SEPTEMBER 28, 2023

Here’s the solution: harnessing social media engagement insights. They may begin interacting with your social media content in small ways – perhaps a like on one post, and comment on the next. As a salesperson, being able to see what your prospects are interested in, and engaging with in real time is a dream right?

Social Media 62

Social Media How To B2B Team 62

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. As marketers, this is an essential advantage.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

JULY 6, 2022

As organizations and technologies have become more sophisticated, we’ve been able to tap into the kinds of insights that wouldn’t have even been imaginable 15 years ago. That data—if you can harness it—can give you actionable insights to drive your business forward. What is social media intelligence? Think about it: 4.62

Social Media 116

Social Media Sentiment Survey Marketing 116

Keyhole.co

MARCH 11, 2024

By diving into your LinkedIn analytics, you’ll unlock insights into what resonates with your audience, allowing you to tailor your content, posting schedule, and engagement tactics more effectively. Understanding the significance of LinkedIn analytics So, what exactly are LinkedIn analytics, and why should you care about them?

Template 52

Template Templates Analytics LinkedIn 52

Sprout Social

MAY 3, 2023

A CMO’s charge is to show up as a clear mirror for the organization in terms of where we are succeeding, where we are failing and what our customers want. What are you trying to accomplish? Once you define what is important, you can attach all of your marketing efforts (and budget requests) to those broader goals.

ROI 97

ROI Cost B2B Organization 97

Social Media Today

APRIL 26, 2019

What's coming next for influencer marketing? We recently spoke to Pamela Kaupinen, the Senior Vice President of Strategy at HelloSociety, for some insights.

Influencer 167

Influencer Marketing Strategy 167

Sprout Social

DECEMBER 22, 2022

Like most social media teams, we’re taking stock of what went well with our social media marketing and what we can improve on as we enter 2023. This allowed each team member to create platform-specific content that fit exactly what users were looking for. What is an awareness network? What is an engagement network?

Strategy 108

Strategy Metrics Team Social Media 108

Hootsuite

APRIL 18, 2022

What is Facebook Commerce Manager? Facebook Collabs Manager also helps you take full advantage of Facebook and Instagram ads, and collect insights about your customers. Anyone can set up a catalog in Commerce Manager, but only businesses selling physical products can take the next step to set up a shop on Facebook or Instagram.

Metrics 99

Metrics Instagram Banking Policies 99