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How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. What is review analysis? Why should brands carry out review analysis?

Review 128
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Google Cracks Down on Spammy Behavior in Hopes of Focusing on Best of AI

The Realtime Report

The measures taken by Google include prioritizing original and authentic reviews over recycled information that passes around aggregator sites. “AI Review and edit the AI-generated content to add the writer’s unique voice, address inconsistencies, and improve overall quality.

Google 91
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7 Ways Your Company Blog Can Contribute to Sales and Conversions

Social Media Strategies Summit

This type of content can take various forms, such as product comparisons, case studies, buying guides, or in-depth reviews. Example A solid example of this practice is the in-depth product review from Shop Solar Kits below. Integrate the core functionality of your site into the blog page itself.

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How to use AI analytics for targeted business decisions

Sprout Social

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. More importantly, it can only analyze a limited scope of historical data to provide descriptive, diagnostic, predictive and prescriptive insights.

Analytics 114
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How to measure brand awareness

Sprout Social

Looking at data from popular posts provides insight into the most effective social media platforms, post types and influencers that best promote your brand to a wider audience. They recommend you to friends, leave positive reviews and stick with you even when competitors offer something new.

Brands 110
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Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

TikTok offers an exhaustive range of analytics that allow you to see under the hood of your audience insights. Select the Followers tab, and you’ll get access to a treasure trove of audience insights. Insights will tell you if your actual Facebook audience aligns with the audience you want to target. Image source. Image source.

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How to create a complaint management system to protect your brand reputation

Sprout Social

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. A UK restaurant even made headlines for its owner’s heated responses to poor reviews, proving not all publicity is good publicity. But the way you respond to them makes all the difference.