Social Media Strategies Summit

APRIL 22, 2021

It’s hard to understate the importance of social media in higher education marketing. Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. So, clearly, social media is a massive opportunity for higher education marketers. Image source .

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Education Examples Social Media Meme 264

Social Media Strategies Summit

AUGUST 26, 2022

It’s time for executive leaders in higher education to step out from their ivory towers. And it offers greater insight into the organization. All of those factors are relevant to higher education institutions, which find themselves in an academic landscape that’s never been more competitive.

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Social Media Education LinkedIn Comparison 211

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. Read on for all the key takeaways: Overcoming Common Higher Ed Collaboration Challenges. You can’t do it all alone.

Collaboration 224

Collaboration How To Education Team 224

Oktopost

APRIL 9, 2024

Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend. Source B2B demand generation KPIs for marketers For marketers, the risk is always that you’ll sink lots of time and money into efforts that aren’t leading to higher sales.

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B2B Marketing ROI Hubspot 62

Social Media Strategies Summit

MARCH 3, 2023

Hybrid learning is here to stay, with research from Barnes & Noble College Insights revealing that almost half of students favor a hybrid class format. This data poses a few challenges for higher education marketers. Read on for their most valuable insights. But that wasn’t the end of the briefing process.

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Engagement Social Media Class Film 163

Oktopost

OCTOBER 8, 2023

Use social selling to share your expertise If you’re not using social selling to attract and nurture potential customers, you’re missing out on enhancing your pipeline with sales-ready leads and a higher chance of converting your prospects to closed-won.

B2B 131

B2B Education Meeting Engagement 131

Sprout Social

MAY 8, 2023

Consumer Goods Hospitality Media Nonprofit Restaurants Schools & Education Travel & Tourism How to find your own best times to post on social media How Sprout gathered the data Find your best times to post with Sprout Best Times to Post on TikTok Best times to post on TikTok: Tuesdays from 2 to 6 p.m. to 5 p.m.) and Fridays at 9 a.m.

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Tourism Travel Education Engagement 109

Sprout Social

FEBRUARY 12, 2024

This authentic promotion attracts attention to the brand’s content, products and services, and can lead to higher conversion rates and direct traffic increases. This encourages consumer confidence, translating into higher customer retention rates and the ability to explore competitive pricing.

Influencer 107

Influencer Marketing Collaboration ROI 107

Social Media Strategies Summit

DECEMBER 16, 2022

UGC is especially effective in higher education. With that in mind, we gathered an expert panel of higher ed marketers to discuss the best practices, key learnings, and unique challenges related to working with students. Higher ed marketers face a dilemma when it comes to working with students. But recruitment takes time.

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Social Media UGC Project Collaboration 130

Social Media Strategies Summit

FEBRUARY 8, 2023

The trouble is, only some of those articles consider the unique challenges faced by higher ed social media teams. We were lucky to have Moriah Walker , Social Media Manager at UNC Charlotte, give us her un-Googleable tips for social media in the world of higher education at our annual summit. Featured image by Freepik.

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Social Media Google Tips Template 200

Jon Loomer

OCTOBER 16, 2020

One solution is Audience Insights. These are the powerful things that you can discover with Audience Insights. Look, Audience Insights is a relic. Yet, there are still some valuable insights to be found. Access Audience Insights. First, find Audience Insights under Analyze and Report in your Business Tools menu.

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Research Facebook Privacy Education 205

Oktopost

APRIL 13, 2023

He talks about the importance of measuring initiatives and gaining insights in order to craft the next creative endeavor. Customers of Bluescape include Fortune 100 companies, government agencies, higher education, and media and entertainment.

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Project Resources Apple Collaboration 118

Pam Moore

MAY 19, 2023

AI can help automate repetitive tasks, freeing up time for marketing teams to focus on higher-level tasks. AI can quickly process large amounts of data and provide insights that would e difficult for humans to identify on their own. This helps you personalize your marketing with a higher ROI. Personalized and targeted marketing.

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Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

AI can help automate repetitive tasks, freeing up time for marketing teams to focus on higher-level tasks. AI can quickly process large amounts of data and provide insights that would e difficult for humans to identify on their own. This helps you personalize your marketing with a higher ROI. Personalized and targeted marketing.

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Team Marketing ROI Training 147

Social Media Today

JULY 1, 2018

How are higher education institutions utilizing Facebook ads to maximize their results? Here are some insights into the strategies of several universities.

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Facebook Education Marketing Strategy 147

The Realtime Report

MAY 15, 2023

Time Management Tips for Adults Going Back to College Returning to college as an adult learner is a courageous step, but it can be challenging when it comes to balancing education with work, family, and personal commitments. Time management skills are essential for making the most out of your educational journey and reducing stress.

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Tips Exercises Study Education 91

Hootsuite

SEPTEMBER 25, 2023

Actionable insights to help you grow faster. Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1. Interestingly, educational institutions generated higher Instagram engagement than any other industry in September.

Industry 125

Industry Engagement HootSuite Analytics 125

Koka Sexton

AUGUST 10, 2023

Bridging the Gap: Connecting Education and Sales in the Challenger Method The traditional sales process fails to prioritize customer education with many salespeople relying on conventional practices to close deals. When it comes to merging education and sales strategies, the Challenger methodology is a powerful tool.

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Education Loyalty Reputation Price 52

Oktopost

NOVEMBER 6, 2023

The Top 7 Social Selling Benefits Increased reach and visibility Attract high-quality leads Effective relationship nurturing Expanded pipeline Establish trust and credibility Personalized engagement Data-driven insights Hit Your Sales Targets With Social Selling What Is Social Selling?

B2B 84

B2B Team Conversation Education 84

Sprout Social

MAY 9, 2022

May 1, National College Decision Day, is one of the biggest days in higher education admissions. Higher education social media managers used Twitter’s interactivity to bring prospective students into the conversation. I gotta put ME first – Citiboii SRT. Retweets and responses. Those efforts paid off.

Education 85

Education Marketing Reddit Class 85

Jon Loomer

OCTOBER 16, 2020

One solution is Audience Insights. These are the powerful things that you can discover with Audience Insights. Look, Audience Insights is a relic. Yet, there are still some valuable insights to be found. Access Audience Insights. First, find Audience Insights under Analyze and Report in your Business Tools menu.

Research 157

Research Facebook Privacy Education 157

Convince & Convert

FEBRUARY 21, 2024

College-educated workers and young professionals (64% of users are 18-35 ) are the biggest users of ChatGPT ( source ). Click To Tweet Model Best Use Cases A recent study of law students that were allowed to use ChatGPT showed they did faster work, higher quality work, and enjoyed their work more.

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Training Policies Team Guidelines 154

The Realtime Report

MAY 1, 2020

In particular, the researchers wanted to find out if conversations could provide insight into knowledge, wealth, education and mental illness, including suicide. In addition to identifying the known dimensions in the messages, the researchers found: Knowledge is the strongest significant predictor of education level and income.

Training 91

Training Research Conversation Crowdsourcing 91

SocMed Sean

MARCH 3, 2022

This includes healthcare, manufacturing and engineering, higher education, and software and technology. This is expected to create a better user experience, especially if marketers use it as an opportunity to upload higher-quality advertising. However, many alternative industries have gotten creative and done well on Pinterest.

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Strategy Marketing Automotive Campaign 195

Social Media Strategies Summit

JULY 12, 2023

Case Study #1: Live On Utah’s Suicide Prevention Playbook Image source The Goal: Educating Utahns to Prevent Suicide Utah is part of what’s often called the “suicide belt,” a region of the western US in which suicide rates are higher than the national average. To answer that, let’s dive into Adam’s case studies.

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Campaign Social Media Case Study Training 208

The Realtime Report

MAY 22, 2023

The attractive, user-friendly cloud solution automatically analyzes the results and delivers immediate insights that help improve employee engagement. It works similarly in healthcare, finance, and education, where chatbots can help patients schedule appointments, check their accounts and offer investment advice.

Platform 91

Platform Engagement Loyalty API 91

Hootsuite

AUGUST 22, 2023

Hypothesis: Traditional SEO tactics can help posts gain more reach on social media Social SEO , or optimizing your social posts to appear higher in platform search results, is a brand-new game. It’s not an exact science, but we figured higher average view counts might roughly correspond to more interest in the topic. Let’s get into it.

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SEO Social Media HootSuite Instagram 89

Oktopost

FEBRUARY 19, 2024

The Insights We’ve Uncovered: Is LinkedIn still the best network for your employee advocacy program? And increasingly, people are seeing LinkedIn as the place to go for industry insights, connecting with like-minded individuals, networking, and honing their craft. But where should you focus your efforts? Why is LinkedIn so popular?

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Trends B2B LinkedIn Training 69

Social Media Strategies Summit

APRIL 29, 2021

You want to understand what your customers are most interested in at each particular point in their purchase process and match that interest with original and insightful content about your product or service. This is where you can marry the insights of an audience persona to a product/service that meets their needs.

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Journal Campaign Content Marketing 147

Sprout Social

JULY 19, 2023

Record in high resolution TikTok data shows that videos shot at 720p resolution or higher saw a massive 312% lift in conversion compared to lower resolution videos. Most smartphones can shoot at 720p or higher, but quality can get distorted when editing or sending files.

Conversation 90

Conversation Video Tips Embedding 90

Laurel Papworth

MARCH 10, 2021

In this lecture on social media for Universities and Higher Education we look at measurement, analytics, insights and other goodies as well as some College case-studies of high number of followers but low engagement and vice versa, plus subscribers vs engagement vs reach vs impressions.

Analytics 52

Analytics Social Media Case Study Overview 52

Sprout Social

JUNE 7, 2023

Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. This raises your brand’s perceived value, which ultimately leads to higher brand equity.

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Brands Sentiment How To Analysis 114

Sprout Social

JUNE 29, 2020

These days, you’d be hard pressed to find a university or higher education institution without a presence on social media. And though some may view social as little more than an awareness play, the reality is social can support higher education institutions at all stages of their marketing funnel.

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Strategy Marketing Metrics Education 132

Sprout Social

JANUARY 31, 2024

From there, you can draw insights to boost engagement. Leveraging insights from YouTube analytics can uncover ways to optimize your content and channel’s for further engaging your target audience. Needless to say, they’ve found a winning formula primarily through educational content. The reality, though?

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YouTube Engagement Metrics Analytics 100

agora pulse

JUNE 5, 2020

To get the data you need to calculate engagement, you have two choices: You can check native Instagram insights—a manual process that can be time-consuming. How to track engagement with Instagram Insights. Open the Instagram app, and navigate to insights. Do some posts have a far higher rate than others? Be accurate.

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Instagram Engagement Hashtag Meme 127

Buffer Social

JANUARY 8, 2024

It also provides access to creator-specific analytics and insights, allowing you to track your engagement and reach. This could be educational content, industry insights, professional milestones, or thought leadership pieces. Use these insights to refine your content strategy over time.

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LinkedIn How To Newsletter Collaboration 95

Hootsuite

SEPTEMBER 7, 2022

Teachers and administrators have realized the potential of using social media in education. These days, the best educators are embracing social media’s role in the classroom. This article touches on the many advantages of using social media in education. Advantages of using social media in education. Generate leads.

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Education Social Media Tips HootSuite 93