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TikTok Audience Insights Guide

Jon Loomer

TikTok recently launched its new Audience Insights product. If you’ve been paying attention, you won’t be surprised that it’s a near carbon copy of Facebook Audience Insights. Let’s dig in… Access Audience Insights. Let’s dig in… Access Audience Insights. tiktokads ?

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing? Thoughts on these studies?

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How to use Facebook audience insights for more effective targeting

Sprout Social

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

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Facebook Shares Insight into Content that it Looks to Limit in News Feeds

Social Media Today

Facebook's Content Distribution Guidelines provide more insight into the types of posts and providers Facebook seeks to limit in News Feeds.

Feed 217
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Facebook Publishes New Marketing Insights Around Ramadan

Social Media Today

Facebook has provided a new collection of insights to help marketers looking to connect with audiences around Ramadan.

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Facebook Launches New Podcast to Share Business Insights and Advice

Social Media Today

Facebook has announced a new podcast interview series which will share insights and tips on how to maximize Facebook's tools.

Facebook 216
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Meta Ads Benchmarking for Personalized Insights on Performance

Jon Loomer

Next, click on Personalized Insights. In this example, the ad set’s Cost Per on-Facebook Lead is 59% lower than “similar” ad sets. Bid Strategies (Highest Volume) Pixel Events (N/A in this case) On the left, we see that the Cost Per on-Facebook Lead for this ad set is $2.00 Click “See Report.”

API 147