Remove insights case-studies
article thumbnail

How audience insights helped a publicly-traded company pivot [Case Study]

Audiense

Doing business today requires companies to be dynamic. And sometimes that means adapting your campaigns for a totally new audience.

article thumbnail

Insights activation (II): run your marketing campaigns smartly with consumer insights based on social data [with case study]

Audiense

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. From consumer insight to production in marketing campaigns.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Crucial Findings From Netline’s 2024 B2B Content Consumption Report

Convince & Convert

Here’s a closer exploration of six profound insights that promise to redefine our navigational charts. Rather, this insight should drive us to create gated content that not only captivates but also enriches our audience’s professional journey. Case Studies Hold a Lot of Weight E-books are the reigning king of B2B content formats.

B2B 105
article thumbnail

Case Studies: Product Marketing Strategies Built on Consumer Insights

Digimind

We often hear of companies who’ve seen massive improvements in sales, revenue and market share through the use of consumer insights from social media. But just how do they do this?

article thumbnail

Insights activation (III): how to validate the results of your marketing campaigns using social data [with case study]

Audiense

This week we publish the last post in this series about insights activation. The insights obtained about these users can not only be used as content for any post-campaign analysis report, but they can also lay the foundation for follow-up campaigns on key segments. Were other segments of interest discovered which could be targeted?

article thumbnail

Facebook Publishes New Guide to Influencer Marketing and its Rising Benefits

Social Media Today

The guide shares a range of tips, insights and case study notes to help improve your influencer marketing approach.

article thumbnail

When Awareness Isn’t Enough: Government Social Media Campaigns That Create Action

Social Media Strategies Summit

In this article, we’ll pull out key points from a presentation given by Adam Durfee , Social Media Campaign Director at government and non-profit marketing agency Boncom , who uses case studies featuring two real-world public awareness campaigns to demonstrate how marketers can inspire change in audiences. Featured image by Pixabay.

Campaign 210