How audience insights helped a publicly-traded company pivot [Case Study]
Audiense
FEBRUARY 24, 2021
Doing business today requires companies to be dynamic. And sometimes that means adapting your campaigns for a totally new audience.
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Audiense
FEBRUARY 24, 2021
Doing business today requires companies to be dynamic. And sometimes that means adapting your campaigns for a totally new audience.
Audiense
MAY 17, 2018
After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. From consumer insight to production in marketing campaigns.
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Convince & Convert
APRIL 25, 2024
Here’s a closer exploration of six profound insights that promise to redefine our navigational charts. Rather, this insight should drive us to create gated content that not only captivates but also enriches our audience’s professional journey. Case Studies Hold a Lot of Weight E-books are the reigning king of B2B content formats.
Digimind
AUGUST 27, 2020
We often hear of companies who’ve seen massive improvements in sales, revenue and market share through the use of consumer insights from social media. But just how do they do this?
Audiense
MAY 31, 2018
This week we publish the last post in this series about insights activation. The insights obtained about these users can not only be used as content for any post-campaign analysis report, but they can also lay the foundation for follow-up campaigns on key segments. Were other segments of interest discovered which could be targeted?
Social Media Today
DECEMBER 8, 2021
The guide shares a range of tips, insights and case study notes to help improve your influencer marketing approach.
Social Media Strategies Summit
JULY 12, 2023
In this article, we’ll pull out key points from a presentation given by Adam Durfee , Social Media Campaign Director at government and non-profit marketing agency Boncom , who uses case studies featuring two real-world public awareness campaigns to demonstrate how marketers can inspire change in audiences. Featured image by Pixabay.
Social Media Today
NOVEMBER 12, 2021
The 8-page overview includes a range of case studies, insights and tips.
Convince & Convert
MARCH 5, 2024
Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. Many advertisers I work with are scared of entering a conversation that could be critical of their brand, instead of seeing it as a chance to state your case. Redditors are inherently curious.
The Realtime Report
MAY 14, 2020
Each of these free dashboards allows anyone – from government leaders to journalists to citizens – to review up-to-date COVID-19 data, along with critical insights transformed into writing by Arria’s Natural Language Generation software. A 2017 study of the U.S. No human wrote those sentences.
Audiense
JUNE 30, 2020
The case study we are sharing today served as the starting point in implementing a new methodology for a brand’s content creation: not driven by data, but informed by it.
Sprout Social
FEBRUARY 28, 2024
These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools. Social media tools prepare your team to be at the forefront of the future.
Oktopost
APRIL 26, 2024
Social media takes our legal branding to the next level by getting social with our audience and providing them with real insights for their legal needs. According to recent studies, 84% of law firms are already marketing their practices on social media.
Sherrilynne Starkie
JANUARY 16, 2019
Gregg L Witt and Derek E Baird co-authored this insightful book. There are a lot of case studies and real-world stories. Plus it includes key insights from leading youth brands and Gen Z themselves. It’s a comprehensive guide to reaching this highly-desirable demographic.
Ignite Social Media
SEPTEMBER 22, 2022
They have an extended library of case studies to show how their customers are using their tool for their marketing efforts. Unfortunately, they do not have a filter option to really narrow down case studies so it’s not the easiest to find case studies that may address your goals if you moved forward using this tool.
Buffer Social
DECEMBER 14, 2023
Why this works : By highlighting key campaigns and explaining their effectiveness, they provide valuable insights and learnings for her audience. Share interesting information and facts Sharing interesting facts, trivia, or insights related to your industry or niche can position you as a thought leader and engage your audience.
Sprout Social
MARCH 19, 2024
Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?
Convince & Convert
DECEMBER 15, 2023
User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Alternative 2 : If you have achieved a milestone and have created a case study for your readers, link it to your social media page. Based on these insights, start batch-creating content in advance.
Convince & Convert
FEBRUARY 21, 2024
A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid. Click To Tweet Model Best Use Cases A recent study of law students that were allowed to use ChatGPT showed they did faster work, higher quality work, and enjoyed their work more.
Sprout Social
APRIL 17, 2023
That’s why we’re dedicated to creating solutions that elevate even the most sophisticated social strategies, creating a clear line from social insights to return on investment. Yes, our product helps streamline processes, speed up time-to-insights and develop a 360-degree view of customer activity. in savings.
Sprout Social
NOVEMBER 21, 2022
In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO.
Sprout Social
MAY 3, 2023
To do that, you will need to invest in social listening to really understand what’s happening in that market, and accumulate data that will help the launch with relevant positioning, competitive insights, the right message and pricing. They’re trying to create a perfect business case that doesn’t exist.
Sprout Social
FEBRUARY 1, 2024
Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Applying these insights impacts your business strategy in two ways: 1. This insight can steer future product development or marketing strategies.
Ignite Social Media
APRIL 1, 2024
The Importance of Varied Social Content Beyond Ads A key insight was how Liquid Death diversifies its social media content , balancing traditional high-quality video ads with user-generated content, influencer collaborations, behind-the-scenes glimpses, and more spontaneous, entertaining posts.
Social Media Strategies Summit
MARCH 6, 2024
Alternatively, you might find your audience is far larger than anticipated — in which case it might be worth investing more in your social media marketing to capitalize on the opportunity. Maybe you could launch a new product, or perhaps you simply have to adjust your messaging to promote your brand slightly differently.
SocMed Sean
FEBRUARY 10, 2022
The same study also found that 70% of Instagram hashtags are branded. Case studies show that 80% of Instagram users follow at least one business profile. With the combined information of both Facebook and Instagram insights, you can gain a tremendous wealth of knowledge as to who your business most attracts.
Hootsuite
JANUARY 18, 2024
In fact, in some cases, a more improvised feel can actually add it the appeal of a post. Study up on hashtags and SEO If you’re making amazing content, but no one’s seeing it, it’s going to be hard to hit your social media goals (whatever they may be). Bookmark these lists and supercharge your content craftwork.
The Realtime Report
JULY 14, 2023
Whilst AI can provide valuable data-driven insights, human management is necessary to navigate complex hierarchal business dynamics. Lawyers and Judges Lawyers and judges require a broad knowledge of laws, regulations, and case precedents.
Oktopost
MARCH 4, 2024
This can be achieved through activities such as monthly newsletters, use case-specific tutorials, or exclusive content. Ensure your writer dives deep into topics, delivering the insights and actionable guidance your audience seeks. Case studies offer this outsider perspective on your product and help boost your credibility.
Sherrilynne Starkie
NOVEMBER 5, 2018
It is woven with case studies and real-world stories, plus key insights from leading youth brands and Gen Z themselves. . It covers fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more.
Sprout Social
MARCH 19, 2020
Case studies are major marketing collateral and one of the best ways to establish proof that your agency can deliver quality work. In addition to sharing your case studies in a typical social post, consider these options as well. Use paid targeting options to serve case studies to relevant people. .
Keyhole.co
APRIL 2, 2024
With competitive and beloved brands dominating the space, it’s essential to lean on valuable insights to understand what resonates best with your target audience. In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Use to: Learn insights about public brand perception and customer sentiment.
Sprout Social
DECEMBER 6, 2023
It expands brand reach According to a recent study from Gartner , B2B buyers value third-party interactions 1.4 Shopify Gartner’s study on B2B buyer influencers found that YouTube informed 65% of recent B2B purchase decisions, making it the most popular platform for research. Here’s how. Use these tips to inform your first go.
Keyhole.co
JUNE 7, 2023
With lead scoring points , you can identify ideal customer profiles, find customer intent, which leads are ready to convert, and get exclusive insights. You can also create your own lead-scoring models or rely on companies like Breadcrumbs to provide effective insights that’ll help you turn your data into revenue.
Oktopost
NOVEMBER 30, 2023
We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel. Harnessing the power of UTMs opens up a realm of detailed insights into your traffic.
Ignite Social Media
OCTOBER 6, 2022
Unfortunately, they did not have any social media management case studies available, which is what we would have liked to see from some of these notable brands. . Contact Center – Agent efficiency, automation, and operational insights. Another area that greatly piqued my interest in Khoros was their CX Insights.
Waxing UnLyrical
MAY 2, 2019
We worked to uncover insights from various data sources to shape the organization’s long-term strategies. And, create a messaging framework based on the data and audience insights. Our Insights Report resulted in 16 actionable steps for Harmony Project.
agora pulse
JUNE 9, 2020
Case Study: Nationwide. This insight led the company to identify a continued opportunity to engage with 18-to 44 year-olds. Continue refining your strategy based on real-time performance and insights. Check out Natura’s case study below.). Case Study: Natura Makeup. Tips for Retailers.
Waxing UnLyrical
MAY 13, 2019
It could be good: It could be umm, not so good: It could also be fun: Or not so fun: In any case, people are always talking on social media, and must talk about brands. This is so you can respond promptly in the case of a negative mention so as to address the situation and mitigate its spread or ride the wave in the case of praise.
Social Media Strategies Summit
DECEMBER 16, 2022
And students lead busy lives; many don’t have the time to pursue social media content opportunities in addition to their studies. Karla Fung , Social Media Manager at UC Davis, hosted our Higher Ed Summit session and featured expert insights from: Sarah Barnes , Associate Director, Communications and Marketing, Harvey Mudd College.
Ignite Social Media
JULY 1, 2019
Study consumer insights and data like a book, pulling in any insights you can about your audience’s day to day activities, interests, motivations and pain points. Study the performance of a variety of posts and let your audience inform your writing. drive the most engagement. Write with Intention.
agora pulse
SEPTEMBER 30, 2020
One of the recent examples of this comes from @RyanMcCready1 who shared this case study on Twitter, which earned him quite a few engagements and recognition: Twitter threads in action: This is an actual article broken into tweets. Use Twitter threads to share case studies, tutorials, and analysis of recent reports or trends.
Oktopost
JULY 20, 2023
That’s a lot of room to share your thoughts, updates, or insights. Threads in Action: Real-World Examples While specific case studies of businesses using Threads are still emerging due to the platform’s novelty, some notable companies have already established a presence on Threads. And it’s not just about text.
Sprout Social
MARCH 1, 2023
After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. In a world where businesses increasingly rely on social data , creators can provide qualitative insights to complement the quantitative results you get from social listening.
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