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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. And a 73% conversion rate for SMS… I mean, come on!

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Why Mobile Search Is Important

The Social Media Incubator

One emerging trend in online marketing is mobile search. With more people buying smartphones and using them to find businesses online, mobile search is poised to be a high growth marketing opportunity for many businesses all around the globe. For one thing, mobile search is highly local. SMS, or texting. Skype call.

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Online & mobile disaster relief efforts for Japan

SocialFish

There was a question on an ASAE listserve last week from a Japanese AMC looking for online/mobile examples of what associations and nonprofits could do to help with Japanese relief efforts following the earthquake a couple of weeks ago. Twitter’s Hope140 blog provides information on Twitter-related resources.

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Twitter Blue Explained: Everything You Need To Know in 2023

Hootsuite

Overwhelmed by choice, she decided to spare her audience (that’s you) from her subpar dad humor and simply introduce the piece on Twitter Blue. It pleases me to introduce a guide to Twitter Blue. We’ll cover the features and benefits of a Twitter Blue subscription, how it works, and how much it costs. What is Twitter Blue?

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Mobile Marketing Tips: 8 Steps to be Seen ANYWHERE

Devumi

The move to mobile marketing is taking off at crazy levels. With Google’s latest algorithm update, the over-hyped Mobilegeddon, taking the marketing world by storm lately, you’ve probably started thinking about mobile marketing strategies. Getting your business into mobile marketing 1. Are you ready for mobile marketing already?

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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

With your subscribers having access to their own circle of influence on Facebook, Twitter, LinkedIn and Google+, they are becoming your evangelists to spread your content across social networks even more seamlessly. Trend #7 – Make a Mobile Version of Your Website! We share our lives, immediately as they happen, via mobile.

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How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Let’s dive deeper into how mobile can fast-track your company’s transformation.

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