Convince & Convert

JANUARY 11, 2011

People who say social media isn’t measurable aren’t looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. Here are the 6 critically undervalued social media success metrics. Daily Story Feedback. Inbound Links.

Metrics 160

Metrics Postrank Social Media Klout 160

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. Research: How do people talk about your industry and who are the influencers? based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

MAY 20, 2012

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. There are five specific categories of social media software, and lumping them all under “social media management” does us all a disservice.

Crimson Hexagon 141

Crimson Hexagon Software Social Media Attensity 141

Socialized

OCTOBER 1, 2009

What is a brand, and, as caretaker of your company’s brand, how does social media affect you? So what does this mean in the social media world? If you’re a larger company, look into more sophisticated monitoring tools like BuzzLogic or Radian6. It’s a fabulous book on this topic.).

Social Media 145

Social Media Brands Radian6 Banking 145

Social Email Marketing

SEPTEMBER 17, 2010

A while ago I posted about how journalists and PR professionals are using social media. news media PR 2.0 Radian6 slideshare Trackur Tweetranking.com Twitter. Tags: Research Social & PR crowdsourcing group blogs Holger Schmidt influencers journalism 2.0 Fortunately it’s often to find additional information.

Journal 78

Journal Radian6 Crowdsourcing Social Media 78

Janet Fouts

OCTOBER 25, 2010

One of the questions people ask in our initial social media strategy sessions is “How will I know if I’m doing it right?&# Rather than go into yet another social media metrics debate let’s pretend for the sake of argument that you’ve already set up one or two social listening tools.

Social Media 132

Social Media Data SM2 Radian6 132

Social Media Marketing

APRIL 22, 2011

How to "win" at Empire Avenue According to the team at Empire Avenue, there are two ways to win: by being an Investor or by being an Influencer: While the world may be defined in these two separate buckets - creators and consumers - for most of us in the social space, it's not an either/or proposition; we're most likely creating and consuming.

Social Media 167

Social Media Klout Flickr Radian6 167

Janet Fouts

APRIL 18, 2011

Listening is the most important part of any social media strategy. Thing is, effective social media listening isn’t as intuitive as it may sound, and some never really get the value of it until I can show them cases. Lots of people sign up for one of the amazing social media listening platforms like Radian6.

Social Media 136

Social Media Attensity SM2 Radian6 136

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Social Media 101. Measuring Social Media Influence. Social Media Strategy.

ROI 114

ROI Social Media SEO Tips 114

Laurel Papworth

JULY 4, 2012

I teach classes on social media monitoring – computer classes – and the students set up iGoogle to find and monitor Media, blogs, Twitter, Facebook, images, key influencers, keywords, CEO and brand mentions and so on. By the way: here’s my 7 Steps to Shutting Down a Social Media Site.

RSS 86

RSS Social Media Netvibes Radian6 86

Mindjumpers

NOVEMBER 30, 2011

This week, I will go a bit deeper into one of the first steps to generate the knowledge that can get you a buy in from the c-level for your social media efforts: Listening. A lot of people have been stating the importance of listening to conversations in social media. Present the insights to the relevant business units.

Data 239

Data Social Media CSR Nielsen 239

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 149

Social Media B2B Strategy Consultant 149

Social Media Strategery

JANUARY 6, 2014

We use tools like Sysomos and Radian6 to track millions of social media posts. We use sophisticated algorithms to measure the specific level of influence people have among their friends. We use social network analysis to determine how messages flow from one person to another. Where does it stop? Will it stop?

Sysomos 134

Sysomos Radian6 Data Analysis 134

Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. But most social media types aren’t Paul Gillin. .

Klout 161

Klout Nielsen Influencer Social CRM 161

Josh S Peters

FEBRUARY 5, 2013

Building this will inform the rest of the strategy, content, and social media platforms you participate on. Knowing this will inform your marketing, social media, SEO, and content strategies. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. Thanks for reading, Josh S Peters.

Strategy 186

Strategy Wiki Sysomos Widget 186

Net-Savvy Executive

DECEMBER 31, 2012

What Does Salesforce-Radian6 Deal Mean for Everyone Else? Applying Social Network Analysis to Social Media - September 2010. Global Social Media Usage Patterns - January 2011 (#4 in 2011). Global Social Media Usage Patterns - January 2011 (#4 in 2011). March 2011 (#3 in 2011).

Radian6 71

Radian6 Aggregator Patterns Analysis 71

Twist Image

MARCH 29, 2011

As the interest surrounding social media monitoring tools continues to grow, it begs the question: Why are brands spending so much money on social media monitoring platforms when plenty of free and easy-to-access tools already exist? Social 2011. social 2011. social commerce. social media.

Radian6 102

Radian6 Findability RSS Sentiment 102

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

JANUARY 13, 2011

Now, the calls are coming through online, via the social phone.”. That’s wisdom from Radian6 CEO Marcel Lebrun (disclosure: Amber’s employer ) about the changing dynamics of communication via the Web, and the importance businesses need to place on paying attention to discussions online via social media listening.

Company 142

Company Conversation Radian6 Social Graph 142

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

Questions 161

Questions Social Media Consultant Education 161

Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. Have you seen the Radian6 eBook on metrics?

Metrics 28

Metrics Review Social Media Video 28

SocMed Sean

FEBRUARY 3, 2013

I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. Social media takes time and energy.

Social Media 279

Social Media Klout YouTube Foursquare 279

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. You’ll then see a search results page that shows a comprehensive list of places you’ve been mentioned on the social Web. .&#

Brands 145

Brands Content Social Media Consultant 145

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

AUGUST 19, 2012

Big news last week as Klout announced a significant overhaul of its influencer identification platform. The first forays into trying to account for offline influence, using Wikipedia pages and mentions as an important signal (since they are harder to fake and game than most social media). Fair enough. Very easy to use.

Analytics 139

Analytics Influencer Klout Vocus 139

Convince & Convert

FEBRUARY 23, 2012

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Fernandez , the head of social media for Landry’s Restaurants. With your host, Jay Baer of Convince & Convert, and special contributor Eric Boggs of Argyle Social. Listen Now.

Social Media 118

Social Media Adwords B2B Training 118

Pam Moore

FEBRUARY 1, 2016

Achieving measurable social media ROI is very similar to teens and sex. In addition to running a busy social, branding and digital agency, Marketing Nutz , I also do a ton of international keynote speaking, training and workshops. We believe in jumping onto social platforms before they are proven. We believe in risk.

Social Media 113

Social Media ROI How To Marketing 113

Webbiquity SMM

MARCH 27, 2017

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Fortunately, social media management tools are increasing in number and sophistication as well.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Webbiquity SMM

OCTOBER 5, 2010

This table says why by Social Media Today. 8 Simple Steps to Growing a Quality Twitter Following by Social Media Examiner. 10 Reasons You’re Not Getting Followers on Twitter by Social Media Today. Twitter Tips – Things You Should Know by Trailblaze Social Media with Josh.

Tools 207

Tools Twitter Tips Statistics 207

Techipedia: Tamar Weinberg

AUGUST 26, 2009

But with social media marketing, it doesn’t have to be. The only investment in the act of marketing on the social web is time and energy. Thankfully, you don’t have to go at social media marketing alone. Paid solutions, such as SocialRadar and Radian6, however, may eliminate this overhead.)

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Kikolani

NOVEMBER 29, 2010

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Alexa is a social media, web, and ecommerce content curator who strives to cut through the noise while having fun. And it’s no surprise they notice. Alexa Samuels.

Blogger 168

Blogger SEO Consultant WordPress 168

Proactive Report

JULY 14, 2010

I liked Srinivas Kandikonda’s article in Technology News about the need for a social media strategy and although he is writing about media organizations, the lessons apply equally to any business today. A comprehensive social media strategy enables customers, as well as employees, to interact with each other using Web 2.0

Sysomos 78

Sysomos Radian6 Case Study Web 2.0 78

Techipedia: Tamar Weinberg

MARCH 10, 2010

With Internet Marketing, there are many ways to go, from affiliate marketing to SEO to social media to email marketing. All social media etiquette rules were not heeded to. A few weeks ago, another person connected with me on Facebook who was referred to me by a social media buddy I never actually met.

Marketing 240

Marketing How To SEO Training 240

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal.

Social Media 200

Social Media Tools Strategy Tips 200

Webbiquity SMM

APRIL 9, 2012

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools.

Review 200

Review Tools Social Media Klout 200