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Sprout Social named leader in G2’s 2022 Summer Reports across six award categories

Sprout Social

Sprout Social , an industry-leading provider of cloud-based social media management software, has been recognized by G2 ’s 2022 Summer Reports as a leader across six award categories: Social Media Monitoring, Social Media Management, Social Media Suites, Social Media Analytics, Social Customer Service and Hashtag Monitoring.

Report 96
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6 Reasons to Unite Your Customer Service and Marketing on Social Media

Convince & Convert

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. Something amazing is happening.

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How brands can collaborate with Black creators in 2023

Sprout Social

Fifty-three percent of consumers say brands that issue statements in support of racial equality need to follow it up with concrete action , according to an Edelman report. On TikTok, the hashtag now has over 97.2 In 2023, brands continue to be held accountable by their customers—but the bar is higher. million views.

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Monitor Your Brand Online-Part 1

Harp Interactive

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. Social media monitoring is the somewhat new but indispensable tool that all serious marketers should use in order to keep track of what people are saying about their brand, their products and their competitors.

Brands 307
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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity SMM

How can you make a press release more friendly to blogs, Twitter and search engines? How to Turn a Blog Post into a Press Release by ProBlogger. What brand marketers can learn from PR by iMedia Connection. Six Tips For Making Your Press Release Twitter Friendly by Mediabistro.

Vocus 188
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#ActionTags Let Consumers Buy Products Directly From TV Ads Using Twitter, Facebook or Instagram

The Realtime Report

“It’s a ‘yes’ button to traditional media,” said Chirpify CEO Chris Teso in the press release. “By By using hashtags as the glue to connect traditional and social media, suddenly consumers can digitally raise their hand and start a direct customer relationship with a brand they value.”.

Buy 164
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How to create an IPO communications strategy for social

Sprout Social

Social media doesn’t just move markets on its own. “Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. Compare that to a standard text-only press release and you can probably guess which will leave a more lasting impression.

Strategy 113