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How to supercharge your marketing strategy with AI automation

Sprout Social

How AI automation benefits businesses AI automation enables companies to automate workflows and get actionable insights through AI tasks like sentiment analysis so they can make tangible changes to drive growth. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 105
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10 Steps to Build Your Social Customer Care Strategy

Social Media Strategies Summit

For instance, if your objective is to provide a rapid response to any queries that come your way on social media, your KPIs could be related to your average reply time. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

Strategy 130
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How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

Should employers suddenly change course and encourage employees to spend time on social networks during work hours? Before we can answer these questions, it’s important to understand what a social media policy for employees is and what it isn’t. What is a social media policy for employees? Use of company social accounts.

Policies 146
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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. This intel gives you the audience insights you need to create a customer-centric social strategy.

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

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How to create a complaint management system to protect your brand reputation

Sprout Social

Set a policy for each type of customer and complaint Once you’ve categorized your customer and complaint types, create guidelines for handling and resolving specific issues. Leverage AI AI techniques like sentiment analysis give you a quick, data-informed pulse check on how your audience feels about your brand.

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Stay Safe on Social Media: 6 Rules for Lawyers and Law Firms

Hootsuite

This blog outlines why law firms and lawyers need social media rules, six rules to follow, the importance of a law firm’s social media policy, and some social media ethical issues for lawyers. Why do law firms and lawyers need rules for social media? Guidelines empower your team to hype up your firm the right way.