Remove Guidelines Remove Message Boards Remove Sentiment Remove Social Networking
article thumbnail

How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

Should employers suddenly change course and encourage employees to spend time on social networks during work hours? Before we can answer these questions, it’s important to understand what a social media policy for employees is and what it isn’t. What is a social media policy for employees? Use of company social accounts.

Policies 146
article thumbnail

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133
article thumbnail

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

How to Deal with Negative Online Sentiment About Your Brand : How do you deal with “badvocates?” The 4 Layers of Online Brand Marketing : With your brand as the core, you then have a website, then content development and off page SEO, and finally social and reputation management. Summary: network (the verb).

Marketing 264