Laurel Papworth

JULY 2, 2013

Laurel manages massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been teaching online community management at the University of Sydney and she has been managing virtual communities since 1989. 5 step Social Media campaigns.

Course 102

Course Social Media Press Release Class 102

Laurel Papworth

APRIL 29, 2012

Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. The 7 steps of social media Engagement – understanding social media from an organisational evolutionary perspective.

Class 85

Class Training Social Media Case Study 85

Sprout Social

OCTOBER 18, 2016

Up until recently, privacy and compliance concerns deterred financial brands from being more social online, but that all changed when the Federal Financial Institutions Examination Council (FFIEC) released guidelines on how to increase your social presence while reducing risk. Those incoming messages can vary in sentiment.

Banking 40

Banking Social Media Insurance Policies 40

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Sprout Social

AUGUST 17, 2022

To help, we’ve gathered everything you need to know to create brand safety guidelines for a social-first world. Keep reading to learn how you can limit brand safety risk on social. A proactive brand safety plan is the only way to mitigate risk on social. How to limit brand safety risk on social media.

Reputation 116

Reputation Brands Guidelines Advertising 116

Waxing UnLyrical

MAY 13, 2015

In October of last year, I launched an online community called Agree, Disagree, or Qualify. Building an online community doesn’t happen overnight. Discussion builds communities. The community builds upon itself by testing claims and commenting on those claims. Hey there, #WUL. Long time no see!

Communities 100

Communities Forums Community building Sentiment 100

Oktopost

JUNE 9, 2020

And the best part is, employee advocacy organically emerges from the bottom-up, where up to half of your employees already actively post company-related content , pictures or videos on social media. Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations.

B2B 144

B2B Survey ROI Metrics 144

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Hootsuite

JULY 15, 2019

You can post to your Facebook page or multiple social networks at once. Perhaps you’d like to promote a new product, post community guidelines , or create a branded game. Real-time reporting, automatic reports, and an intuitive interface help social managers save time while staying on top of social conversation.

HootSuite 111

HootSuite Facebook Template Templates 111

Hootsuite

MARCH 27, 2020

(Please note that if you’re looking for information better suited to a social media PR crisis, our guide is over here.). More than ever, real-world catastrophes play out on social media in real time. As social media professionals, our job is to help our audiences and communities come through hardship together.

Social Media 145

Social Media How To Policies Team 145

Laurel Papworth

MARCH 10, 2011

Social Media means “waste of time&# – Facebook and Twitter are blocked at the firewall because we don’t want people wasting time on social networks, even on their lunch break. LinkedIn is blocked because someone mentioned someone once found a job on this online community.

Engagement 111

Engagement Social Media Diagrams Yammer 111

Webbiquity SMM

FEBRUARY 7, 2011

Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Social Media Tips, Tactics and Techniques. How are marketers really using social media? 4 experts on how to turn social media into sales by Social Media Today.

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

JANUARY 15, 2016

By asking them questions directly on social media, your business will be able to gather instant feedback from your community and discover exactly what they thought about your product, service, or even an event. Use Social Analytics. Tone of voice (How have they portrayed their thoughts or personality?). Engage One-on-One.

Social Media 60

Social Media How To Survey Patterns 60

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Your strategies must employ content creation, community management, local/maps optimization, among others. Here are 99 ways, from giveaways to community building to media connections to offering discounts and so much more. How to Deal with Negative Online Sentiment About Your Brand : How do you deal with “badvocates?”

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? FohBoh (the restaurant community) works exclusively in the restaurant industry, which seems to be attractive to a lot of social web developers these days, particularly on the B2C side. In other words, how accurate does it need to be?

Social Media 157

Social Media Radian6 Strategy SM2 157

Later

APRIL 10, 2019

across all social networks. Setting clear guidelines and objectives from the get-go can help you better prioritize your budget and help avoid unexpected expenses. In an industry based around making connections, more often than not, your community will be happy to share their advice.

Cost 84

Cost Influencer Instagram Travel 84

agora pulse

NOVEMBER 8, 2016

Read on to find out what some of these top social media influencers had to say about social media management tools: Ted Rubin highlights a very important aspect, one that is often disregarded by marketers in their quest to get everything right: the need to create a real, human connection. Website: tedrubin.com. Twitter: @tedrubin.

Social Media Management 142

Social Media Management Social Media Tools Analytics 142

Hootsuite

MAY 30, 2023

Source: Main deterrents to hiring an attorney according to legal consumers in the United States and Canada in 2021, Statista Of course, part of using social media for brand awareness is the ongoing upkeep of posting content, replying to comments, and knowing the latest social media trends. Hello, is it social media you’re looking for?

Social Media 79

Social Media HootSuite Template Templates 79

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Submitting a story to a social news site that is completely off-topic. It’s important to understand the communities you contribute to and to understand the rules of the sites that you target. Your story about celebrity cell phones simply does not belong on financial social news site Tipd , no matter how you try to spin it.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Hootsuite

JULY 7, 2020

For example, with Brandwatch , Twitter found that the most prevalent sentiments around Black Lives Matter (as of June 7) were sadness, joy, disgust, anger, fear, and surprise. . Brands should express empathy and solidarity with negative sentiments, then rally their audience around positive sentiments with strong calls to action.

Hashtag 145

Hashtag Activities Social Media Retail 145

Hootsuite

MARCH 31, 2020

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. How the Instagram Algorithm Works. How the Twitter Algorithm Works.

List 145

List Social Media HootSuite URL 145