Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. For brands, hashtags can help social marketers reach niche audiences and build community. According to Messina, “Many more people are interested in finding their community—or growing the one they already run.

Hashtag 122

Hashtag How To Guidelines Telecommunications 122

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

MAY 11, 2023

These features allow you to keep Twitter a safe place for your brand and community. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis. For example, you can view brand sentiment trends at a glance within the platform, which helps you visualize how people are reacting to your brand in real time.

Reputation 130

Reputation Tools Brands How To 130

Hootsuite

JANUARY 13, 2022

Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. Helps establish brand loyalty and grows community. UGC also opens up conversations between a brand and consumer, and this level of brand interaction helps build and grow an engaged community. Acts as a trust signal.

UGC 145

UGC Content HootSuite Authentication 145

BeingOptimist

AUGUST 8, 2023

Importance of Learning Online Jargon Acronyms like FTFY have become an integral part of digital communication. They provide a quick and efficient way to convey a sentiment or response that would otherwise take longer to type out. Context and Understanding FTFY Understanding the sentiment behind the term FTFY requires context.

Posterous 75

Posterous Sentiment Forums Trends 75

Hootsuite

JUNE 28, 2023

In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Create your own dark social community Brand-run private communities take time and effort to manage but when done right, can provide huge ROI.

HootSuite 120

HootSuite URL Analytics Forums 120

Keyhole.co

APRIL 12, 2023

Community hashtags: These are used by a specific community or group of people with similar interests or affiliations. Using hashtags relevant to your content, you can reach people interested in the same topics, hobbies, or communities as you. Here are the top 3 Instagram hashtag analytics tools you can start with.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Pixlee

JUNE 15, 2020

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. The fact remains, retaining customers is core to creating a sustainable and thriving community-driven brand. Leverage RPA to Engage Customers .

Strategy 59

Strategy UGC Loyalty Sentiment 59

Sprout Social

NOVEMBER 6, 2020

Given that 86% of job seekers are likely to research Glassdoor company reviews and ratings before applying, it’s critical for businesses to engage with that community and actively put their best employer brand forward. Then, use Sprout’s Tag Report to evaluate those review trends and gauge the overall sentiment around your offerings.

Review 96

Review FAQ Construction Metadata 96

Unmetric

NOVEMBER 4, 2019

By doing so you can look for hidden patterns in the sentiment, comments, and so on. You might think that it is up to a social media manager or a community manager to tackle all the negative sentiment your brand might receive on social media (which is partly true).

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Sprout Social

MARCH 26, 2020

Given the complex nature Red Hat’s offerings, the customer and community feedback Red Hat receives on social media every day is invaluable. If you’re finding it difficult to set professional and personal boundaries, lean into the community and human connections that make social media such a powerful platform. Lean into your community.

Social Media Management 144

Social Media Management Social Media Comparison Energy 144

Later

JUNE 26, 2020

Facebook Groups are an effective way to create a community, drive engagement, and improve customer relations for your brand or business. While Facebook Pages can sometimes feel like a one-way channel for brands to share updates, Facebook Groups are a space for users to connect and communicate with like-minded people about shared interests.

Groups 74

Groups Groups Facebook How To 74

Buffer Social

JULY 13, 2022

Noting the comments you get — positive, negative, or neutral — can help you understand followers’ sentiments about your brand and your content which, in turn, enables you to connect better with them. Consider creating a “rules of conduct” post and pinning it on your profile.

Social Media 98

Social Media Policies Team Comments 98

Sprout Social

MARCH 19, 2020

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. Analyze the sentiment surrounding your agency. Share your case studies in industry LinkedIn and Facebook Groups.

Social Media 111

Social Media Strategy Case Study RFP 111

Hootsuite

SEPTEMBER 14, 2023

But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. Get the report What is a community manager? Are you paid enough?

Communities 95

Communities Social Media Management HootSuite Skills 95

Sprout Social

OCTOBER 6, 2022

It’s called “social” media for a reason—get your name out there by engaging with the communities you want to reach. Using social listening can help you easily identify the overall sentiment of your incoming messages, and quickly find both positive and negative comments. Create a communication chain. Join the conversation.

Video 128

Video Social Media How To Trends 128

Social Media Strategies Summit

FEBRUARY 27, 2024

Share Behavior Guidelines for Your Followers Some negative comments require a response from your brand. Your best bet is to draw up guidelines for how you expect your audience to behave. And, of course, don’t forget to share those guidelines via a pinned post or your social media bio. Featured image by Freepik.

Social Media 181

Social Media Tips Guidelines Policies 181

Sprout Social

APRIL 27, 2020

These changes in outgoing posts make sense as brands have to continually re-evaluate their content strategies to best serve their communities as the situation changes. Twitter: Outgoing posts decreased by 2.3 Similarly, we found that audiences are changing their patterns of interaction with social media throughout March and April 2020.

Engagement 145

Engagement Social Media Patterns Health Care 145

Bare Feet Studios

NOVEMBER 23, 2011

Here in Hawaii community, is not just a buzz word, it is a really big deal. It has made me more sensitive, I believe, to the pulse of the community as an ongoing aspect of what I do and how I experience the community. By inadvertently creating cliques, we are anti-community building. So how do we improve on this?

Cost 91

Cost Team Influencer Communities 91

Laurel Papworth

JULY 2, 2013

Laurel manages massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been teaching online community management at the University of Sydney and she has been managing virtual communities since 1989. 5 step Social Media campaigns.

Course 102

Course Social Media Press Release Class 102

Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. Create social guidelines and a crisis management plan Avoiding social media snafus starts with coming up with your own guidelines to follow in times of crisis. Ask your community questions and shout-out major contributors. The good news?

Reputation 106

Reputation Strategy Brands HootSuite 106

Laurel Papworth

NOVEMBER 3, 2014

Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been teaching online community management at the University of Sydney and she has been managing virtual communities since 1989.

Social Media 69

Social Media Press Release Class Course 69

Laurel Papworth

APRIL 29, 2012

Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Six points of measurement from Circulation (number of followers) to Reach ( number of Shares) to Velocity, Sentiment and so on.

Class 85

Class Training Social Media Case Study 85

Laurel Papworth

JUNE 7, 2016

Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been teaching online community management at the University of Sydney and she has been managing virtual communities since 1989.

Course 40

Course Training Social Media Press Release 40

Sprout Social

OCTOBER 18, 2016

Up until recently, privacy and compliance concerns deterred financial brands from being more social online, but that all changed when the Federal Financial Institutions Examination Council (FFIEC) released guidelines on how to increase your social presence while reducing risk. Those incoming messages can vary in sentiment.

Banking 40

Banking Social Media Insurance Policies 40

Social Media Strategies Summit

FEBRUARY 8, 2023

Elevate Community Management Beyond Answering DMs Community management boosts your content in social media algorithms, creates experiences for your audience, and demonstrates that you’re paying attention to the stuff that matters to your followers. But you’ll only enjoy those benefits through true , authentic community management.

Social Media 202

Social Media Google Tips Template 202

Hootsuite

NOVEMBER 28, 2023

Better engagement can lead to new followers, better reach, improved brand sentiment, and better chances of going viral. After all, posting valuable content is more likely to gain you a follower, earn engagement, improve brand sentiment, and build a community. Luckily, zero-click content may be the answer we’ve been seeking.

Content 97

Content HootSuite Sentiment Metrics 97

Oktopost

FEBRUARY 1, 2024

It covers various activities and channels, including: Brand design and messaging Paid advertising Content marketing Social media marketing Search Engine Optimization (SEO) Community management PR and events Influencer marketing Brand loyalty is becoming less of a given day by day. Source Why do you need a brand marketing solution?

Brands 62

Brands Hubspot Marketing B2B 62

Techipedia: Tamar Weinberg

MARCH 12, 2009

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. You reference Cruise Critic, where a lot of this post’s visitors have come from today.

Brands 133

Brands Message Boards Travel Forums 133

Buffer Social

MARCH 23, 2022

For starters, I recommend developing community guidelines that can guide your overall response strategy. These guidelines will push you to think through how you’ll handle certain situations before they arise and help if other team members are managing social media on your behalf.

Comments 81

Comments Social Media Guidelines FAQ 81

Sprout Social

AUGUST 17, 2022

To help, we’ve gathered everything you need to know to create brand safety guidelines for a social-first world. The only real way to protect your business online is to create brand safety guidelines that understand and address the social media landscape. Building brand safety guidelines into your social media strategy.

Reputation 116

Reputation Brands Guidelines Advertising 116

Waxing UnLyrical

MAY 13, 2015

In October of last year, I launched an online community called Agree, Disagree, or Qualify. Building an online community doesn’t happen overnight. Discussion builds communities. The community builds upon itself by testing claims and commenting on those claims. Hey there, #WUL. Long time no see!

Communities 100

Communities Forums Community building Sentiment 100

Hootsuite

MAY 10, 2021

To maintain consistent brand voice and messaging across every platform, companies rely on social media style guides , social media guidelines , and social media policies. Gauge customer sentiment. Customer sentiment can move the needle on everything product development, messaging, and even corporate values. Athleta community!

Examples 145

Examples Company Social Media Apparel 145

Keyhole.co

JUNE 30, 2021

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Brand Sentiments: check what sentiments were in those mentions – positive, negative, or neutral. So follow the guidelines from the above and see your social sales boost!

Data 108

Data Social Media Strategy CPC 108

Hootsuite

MAY 23, 2023

The caption will open in Hootsuite Composer, where you can make edits, add media files and links, check the copy against your compliance guidelines — and schedule your post to go live later. Imagine the possibilities: you’ll be able to identify trends, gauge public sentiment, and acquire fresh ideas to incorporate into your strategy.

Tools 107

Tools HootSuite Content Meme 107

Buffer Social

MARCH 21, 2022

In 2018, I shared a few of our People team initiatives focused on internal community-building , but a lot has changed in four years, and we have new activities on the horizon for 2022. Here’s how we break down event categories along with expectations are for attendance.

Team 13

Team Eventful Project Survey 13

Keyhole.co

MARCH 1, 2023

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Brand Sentiments: check what sentiments were in those mentions – positive, negative, or neutral. For example… They’ve engaged with your ads or community before.

Data 52

Data Social Media Strategy CPC 52