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Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Hire new talent and help employees advance their skills Hiring the right talent in the right domains is a key part of any successful marketing strategy.

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Maximize Marketing ROI with the Most Important Advertising Metrics in B2B Marketing

Koka Sexton

Skills you should develop. Soft Skills: Leadership. Interpersonal Skills. Hard Skills: Business Development. Analyze feedback from customer surveys, focus groups, and interviews to understand customer sentiment. Communication. Strategic Planning. Problem Solving. Decision Making. Time Management.

Metrics 140
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What is Market Research?

Idaconcpts

The main types of qualitative research are focus groups (e.g. Qualitative marketing research stands out from quantitative marketing research in that data is gathered from a small group of respondents and that that data is not put through statistical analysis. Focus Groups. face-to-face, dyads, triads, etc.)

Research 149
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Listening mailbag: Your burning questions answered with social listening

Sprout Social

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. Videography is becoming a highly sought-after skill for social marketers and creative consultants alike. Need insight into an emerging trend? You just need social listening data. .

Questions 119
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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Skills Why How. Research Skills. HTML, CSS and JavaScript.

Skills 334
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Six stats to guide agencies through their 2021 service offerings

Sprout Social

With brands feeling empowered to take certain services in house, agencies are tasked with filling the skills gap, offering expertise and strategy to help their clients achieve their goals. . Customization might seem like more work upfront, but the ability to curate packages with clients specific needs in mind is worth the effort.

Proposal 103
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. Market research has a P&L that includes funds to buy that data, and the skills to sift through it to make meaningful hypotheses about it.

Research 265