Pam Moore

DECEMBER 21, 2020

Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing.

Social Media 78

Social Media Template Templates Marketing 78

Sprout Social

MARCH 30, 2021

The company viewed social media as a massive, unorganized focus group. But with Sprout’s Social Listening, the brand was able to tap into that focus group in a structured, prioritized way. We pulled data from Facebook, Instagram and Twitter, then manually tallied nominations from LinkedIn.

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Questions Data Focus Group Analysis 124

Sprout Social

APRIL 25, 2024

LinkedIn marketing strategy template LinkedIn is more than just a hub for individual networking. This workbook template will prompt you to assess the strengths and weaknesses of your current LinkedIn strategy, so you can identify how to best use the network going forward. Download the template 5. Get the template 23.

Template 53

Template Templates Social Media RFP 53

Convince & Convert

MARCH 8, 2017

So instead of thinking about a “social media” strategy, you really need to adopt a Twitter strategy, and a Facebook strategy, and an Instagram strategy, and a LinkedIn strategy, and beyond. It’s a highly targeted, nearly free focus group. This is also how television conglomerates operate.

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Social Media Strategy Template Templates 165

Sprout Social

MARCH 7, 2022

LinkedIn Brand Lift Tests. LinkedIn Brand Lift Surveys help marketers measure several brand awareness metrics as they run ads on the platform. The surveys use test and control groups to determine the overall effectiveness of an ad, alongside key perception metrics like brand favorability, familiarity and product consideration.

Survey 93

Survey Brands Sentiment Template 93

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. On LinkedIn alone, 35.5 What power!

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Tools Sentiment How To Team 94

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. How to conduct a/b tests using social media.

Campaign 60

Campaign Social Media Content How To 60

Waxing UnLyrical

JUNE 24, 2015

They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. Twitter Facebook Google+ LinkedIn Words and Pictures – the Batman and Robin of Content Marketing. And of course, satire both speaks the truth and stirs the pot. Second City knows this.

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Content Committee Marketing Consultant 100

Webbiquity SMM

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on LinkedIn. Provide customer support. Share this on Bebo. Share this on del.icio.us.

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Social Media Research ROI Technorati 191

Hootsuite

JUNE 28, 2023

A mixed bag elsewhere, with Instagram passing through accurate attribution data only 30% of the time, LinkedIn 14%, and Pinterest 12%. But dbrand also proves it doesn’t need to be complicated: Source: r/dbrand Your own dark social community is like having a focus group ready to go 24/7.

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HootSuite URL Analytics Forums 120

Webbiquity SMM

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. Share this on LinkedIn. How did we do this before? Share this on Bebo. Share this on del.icio.us.

Social Media 192

Social Media Committee Press Release Posterous 192

Talkwalker SM

JUNE 14, 2016

Most listening platforms emerged from the early days of social media where an overwhelming majority of the conversations were on Facebook, LinkedIn, and Twitter. It also means that we are sharing more and more images on the traditional social networks of Facebook, Twitter, and LinkedIn. The Emergence of Visual Social Listening.

Influencer 60

Influencer Social Networking Reputation Focus Group 60

Adam Cohen

AUGUST 24, 2010

The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. Share this on LinkedIn. It didn’t require making a leap to engage customers in conversation or to deeply understand how they make a purchase decision. Social Media Does Not Exist (17). Tweet This!

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Company Social Media Posterous StumbleUpon 231

Pam Moore

SEPTEMBER 19, 2017

Not only do you learn the foundations of online marketing but you also will learn how to master all of the top social networks including Facebook, LinkedIn, Twitter, Instagram, Pinterest and more! Sign up now to become a founding member and receive some incredible deals plus bonus offers. Need us to help train your team?

Content 164

Content Training ROI Compete 164

The Marketing Blog

MARCH 8, 2010

Though looking for some more deeper analysis on the sales front or on overall impact on business (may be more qualitative, focus groups / individual interviews from the CEOs or MDs of the most activities companies on twitter). A quick overview of Indian business twitter scenario.

Study 180

Study Company Web 2.0 Twitter 180

Pam Moore

SEPTEMBER 18, 2017

Not only do you learn the foundations of online marketing but you also will learn how to master all of the top social networks including Facebook, LinkedIn, Twitter, Instagram, Pinterest and more! Sign up now to become a founding member and receive some incredible deals plus bonus offers. Need us to help train your team?

Content 162

Content Training How To ROI 162

Webbiquity SMM

JUNE 20, 2011

LinkedIn has had problems with LinkedIn group spammers , though the business social network has responded by creating new group management tools to fight spam. Gone are the days of conducting expensive surveys and focus groups to find out what your prospects are thinking. It just takes listening.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Sprout Social

DECEMBER 9, 2020

Offering new services, like social listening, can help agencies uncover actionable insights for their clients previously available through costly focus groups and lengthy surveys. B3 Media Solutions , a social data and analytics agency, succinctly outlines how listening can help brands strengthen their social marketing strategies. .

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Proposal Price Project Education 103

Social Media Network Marketing

OCTOBER 15, 2010

Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands. At little cost or effort, a business now potentially can reach far more customers or prospects. Your turn: What is your take?

Social Media 101

Social Media Social CRM Repository Wiki 101

Oktopost

OCTOBER 28, 2019

Some platforms, chiefly Facebook and LinkedIn, include groups you can join to share and discuss posts among people with similar interests. Search for groups related to your industry and area of expertise, then join them. Once you get a feel for them, you can figure out how to make yourself an indispensable participant.

B2B 69

B2B Brands Tips Notification 69

ProBlogger

APRIL 23, 2014

We employ consumer audits, focus groups, in-house visits, in-depth interviews, and various other techniques to try and understand the consumer’s mind. Another thing I learned is to not be a slave to focus groups. You can get in touch with him on Google+ or LinkedIn. Consumer empathy = insight + intuition .

Marketing 49

Marketing Forums Focus Group Case Study 49

Convince & Convert

AUGUST 27, 2015

The next thing you knew, you were in a room with a dozen other suckers tasting chips and being scrutinized by a group of researchers whose number one goal was to decide which chip should be mass produced for the market at-large. Don’t get me wrong, I still believe there is a place for focus groups. Television.

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Vimeo Influencer Smart Phone Instant Messaging 60

Kikolani

AUGUST 18, 2015

Besides that, and more importantly, you need to own a Facebook page, a Twitter account, a LinkedIn company page and a Pinterest business page in order for you to advertise on those social platforms. LinkedIn: This is geared for a more business audience. Don’t forget: get your social presence ready for action.

Content 60

Content How To Reddit Campaign 60

Adam Cohen

JULY 12, 2010

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. Wouldn’t you want to leverage that insight to avoid a misdirection in using social media?

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Research Social Media Marketing Retail 265

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! It finds your customers Companies using traditional marketing methods (e.g.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

The Marketing Blog

OCTOBER 10, 2008

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. & every month, subscribers are kept abreast with the latest offers through monthly catalogue. I guess, it's an entrepreneur/ blogger fav topic to blog when starts a startup.

Startup 109

Startup Web 2.0 SMS Proposal 109

Social Media Network Marketing

AUGUST 14, 2010

August 16, 2010 10:15 PM Bulletin-board Focus Groups said. Thank you Bulletin-board Focus Groups for dropping in here. Have been sharing a lot on my Blog, Facebook, LinkedIn and Twitter. Hello, I came to your blog and have been reading along your posts. I decided I will leave my first comment. Nice blog.

Social Media 93

Social Media How To ROI Reputation 93

Ignite Social Media

APRIL 7, 2021

Within the following post, we’re breaking down insights and best practices based on our recent analysis of organic reach across Facebook, Instagram, and LinkedIn. When it comes to LinkedIn, organic reach increases slightly. Insights such as: A brand Facebook post, on average, reaches about 2.2% Organic Reach in 2021.

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Organization Social Media Content Analysis 187

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Social Media Network Marketing

MAY 31, 2010

Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands. Have been sharing a lot on my Blog, Facebook, LinkedIn and Twitter. Reactions: Email This BlogThis!

Social Media 62

Social Media Social CRM Reputation Widget 62

Sherrilynne Starkie

JANUARY 8, 2018

Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Facebook, Twitter, LinkedIn, Google Ads, native ads, Outbrain and more. Facebook, Twitter, Instagram, LinkedIn, SnapChat, Pinterest and more. HTML, CSS and JavaScript. Research Skills. Digital Advertising.

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Skills Social Media Sysomos Diagrams 334

Sprout Social

JULY 6, 2023

As Jamie Gilpin, Sprout’s CMO, explained at a recent LinkedIn Roundtable event , “If you don’t know your organization’s most important business priorities or objectives, how can you deliver results that matter to leaders?” Track conversations around your brand Social is like a 24/7 focus group.

Data 133

Data Social Media Metrics Analytics 133

Social Media Network Marketing

MAY 18, 2015

From dictation to interviews and, sermons to focus groups, they offer affordable transcription services and meet your deadline without breaking your budget. So you can get people to Visit from your Facebook, Twitter, LinkedIn EMails and so on! So you can get people to Visit from your Facebook, Twitter, LinkedIn EMails and so on!

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Yahoo Social Media URL Brands 50

Techipedia: Tamar Weinberg

MARCH 12, 2009

The effective practice of social media marketing requires monitoring all channels, from online cruise message boards to social networking sites like Facebook or LinkedIn. On a few occasions, they also have served as focus groups providing us with valuable feedback on a number of topics. Answers Yahoo!

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Brands Message Boards Travel Forums 133

Hootsuite

MAY 16, 2023

That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial. What tone will you take on Twitter, LinkedIn, and Facebook? The brand listened, updated the bottle, and the TikToker shared the story. Are there buzzwords and jargon you want to use (or stay away from)?

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Buffer Social

JULY 27, 2023

An example of an audience need is “a humorous and transparent approach to recruitment,” like Adam Karpiak on LinkedIn. Find and invest your time (and sometimes money) into the relevant ones to your niche (I’m in quite a few social media-focused groups). However, your unique experiences are what set you apart.

Content 76

Content How To Guidelines Research 76

Koka Sexton

JULY 19, 2016

LinkedIn has been the app that connected me to opportunity. Linkedin wasn’t just the platform I talked about, now it was the company that I worked for. I was the first person at LinkedIn focused on social marketing in the B2B businesses. Linkedin Sales Solutions was much smaller then. Transformation of self. Literally.

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LinkedIn B2B Team Focus Group 40