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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

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5 Easy-to-Use Mobile Apps to Create Powerful Social Media Videos

agora pulse

Creating engaging social media videos doesn’t require a Hollywood production team or budget. Use these mobile apps for social and get started crafting fantastic content right away. Right now, social media managers may find it difficult to decide what to do in light of current events. Quik by GoPro.

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Ask Buffer: What is Short-Form Video, and How Can You Use It?

Buffer Social

Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media? Move over software — there’s a new world eater in town. Short-form video is a content format, usually filmed vertically and no longer 60 seconds (although this is up for debate).

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We Studied Our Top Social Media Posts of 2017. Here’s What We Learned.

Buffer Social

We are grateful for people who share what worked (and what didn’t) for them on social media. With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you. Our top social media posts of the year. 1,202 engagement. 1,097 likes.

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The big challenge for social media attribution

The Way of the Web

Tracking the effect of social media can be a challenge, particularly in regards to attributing conversion rates and sales in areas such as eCommerce. A study just released by Adobe puts social as the source of 2% of traffic to U.S Back in 2004, a film named Fröken Sverige was released, starring Alexandra Dahlströhm.

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Lessons from luxury: What brands can learn from standout Chinese New Year campaigns

Sprout Social

Vivien Kuo, a Product Software Engineer at Sprout Social and member of the Asians@Sprout BRG , compares the holiday to Christmas or Thanksgiving in America. The fashion house teased its Lunar New Year short-film, A New Awakening, on Weibo. The 60-second teaser garnered over 3.4 million views.

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Intel and Toshiba Social Video Ads Earn 55M Views – With Fans Playing A Starring Role

The Realtime Report

To promote Intel software and Toshiba’s PortĂ©gĂ© Ultrabook, the companies turned to agency Pereira & O’Dell for a fresh online ad concept. The series’ Facebook page describes the project as “Hollywood’s first film that gives the audience a chance to play the lead role.”

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