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How to create a social media viral video

Sprout Social

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. Video virality is short-lived, and so is the benefit that comes from it. What makes a social media viral video? What do we mean when we say social media viral video? Did a video outrage or surprise you?

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How to Make Short-Form Videos That Stand Out

Hootsuite

Looking to make a splash with short-form video content? Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. But, with so many people jumping on the short-form video ship, standing out is more important than ever. What is short-form video?

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Surprising Insights from Big Lots’ Thriving Influencer Marketing Program

Ignite Social Media

Watch the video below. If you’d rather read a summary, we’ve provided one just after the video embed below. They closely track traditional KPIs like impressions, engagement rates, and sentiment, but they also take a comparative approach to gauge the performance against their other marketing channels.

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Mark Zuckerberg Announces Major News Feed Changes

Myrland Marketing

If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. More on that in a moment… The Explore Feed on Facebook . Explore keeps the business content out of the personal News Feed so users can see more updates from people, not pages.

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Not Everything Has Changed

Jon Loomer

I stumbled on something today that filled me with sentimental feelings but also a nagging question. So, they stick with the feed placements and drive up costs. I published at least one video every day of 2023 and so far in 2024. The past several years of Facebook (and then Meta) advertising has been a whirlwind. And there is!

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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike. On the flip side, you can boost messaging and marketing based on positive sentiment.

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Audience engagement: What it is and tips to improve it

Sprout Social

Social media users’ feeds are flooded with content competing for their attention. But when your audience does so, their followers see it in their feeds, which exponentially increases your brand’s visibility. Use visual storytelling Users respond more favorably to posts that include visuals like graphics, videos and photos.