Pam Moore

JULY 29, 2024

Use the Right Tools and Technology : Invest in tools that help measure engagement, conversion, sentiment, and ROI. Create Interactive Content : Develop engaging content such as quizzes, polls, and interactive videos to captivate your audience and encourage participation. Community and Sentiment: 38. Get help if needed.

Team 133

Team Social Media Brands Tips 133

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

Sentiment 106

Sentiment Analysis Patterns Price 106

Sprout Social

MAY 7, 2024

By using a TikTok monitoring tool, you can conduct customer sentiment analysis to gauge feedback and understand the overall perception of your brand. You can monitor mentions in real time for social media, but it also scrolls blogs, media publications, forums and videos.

Tools 106

Tools Strategy Brands Sentiment 106

Keyhole.co

JULY 12, 2024

With a short-form video format and an unlimited library of content to scroll through, the platform design speaks to fast-paced fingers and short attention spans. In fact, 47% of TikTok users say that they pay full attention to TikTok videos, as opposed to just 21% on other competitive platforms. Followers: This one is simple.

Strategy 52

Strategy Sentiment Hashtag Trends 52

Keyhole.co

JUNE 11, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Understanding audience sentiment towards content is critical.

Sentiment 52

Sentiment Metrics LinkedIn Analysis 52

Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science. Hell, 12.7% Powerful mechanism. We like Visible a lot.

Sentiment 88

Sentiment Sysomos Crowdsourcing Visible Technologies 88

Convince & Convert

AUGUST 29, 2024

In fact, it’s often seen as a secondary channel, a place for occasional product videos , rather than a core component of a comprehensive marketing strategy. Tap Into More Than Just Video Hosting YouTube is a multifaceted platform with a reach and influence that rivals traditional search engines and social media giants.

YouTube 134

YouTube B2B Reputation UGC 134

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 133

Sentiment Marketing Analysis Loyalty 133

Hootsuite

NOVEMBER 7, 2023

Here’s a quick video overview: Want to dive deeper into this subject? Track social sentiment in real time. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling. You can also gain insights into social sentiment.

Brand Monitoring 107

Brand Monitoring Tools Brands HootSuite 107

Sprout Social

SEPTEMBER 16, 2024

The video exudes a welcoming spirit—the kind of energy that makes nervous new students feel at ease on a new campus. Take a cue from Vanderbilt by mixing high-brow production with authentic videos captured on smartphones. The buzz surrounding NYU on social is helping lift overall sentiment. Like during move-in week this year.

Report 69

Report Class Sentiment Apple 69

Sprout Social

OCTOBER 19, 2023

For example, this Coca-Cola campaign combines a compelling storytelling technique with generative AI to create an intriguing ad video. This is a critical AI capability considering 44% of marketers, per The State of Social Media Report, use sentiment mining to understand customer feedback and improve how they respond to issues.

Strategy 130

Strategy Sentiment Marketing Analysis 130

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. YouTube: Create product demos and self-service tutorial videos. Clarify your objectives to guide your metrics selection.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 122

Patterns Sentiment Analysis Proposal 122

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike. On the flip side, you can boost messaging and marketing based on positive sentiment.

Reputation 98

Reputation Sentiment Analysis Notification 98

Sprout Social

JANUARY 23, 2024

For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. Like this recent video of residents interacting with the maintenance team. Within 24 hours, the posts racked up 2.9

Report 112

Report Brands Library Sentiment 112

Hootsuite

DECEMBER 12, 2023

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment. Show up how you do best.

Social Media 119

Social Media Strategy HootSuite Sentiment 119

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Ignite Social Media

APRIL 15, 2024

Watch the video below. If you’d rather read a summary, we’ve provided one just after the video embed below. They closely track traditional KPIs like impressions, engagement rates, and sentiment, but they also take a comparative approach to gauge the performance against their other marketing channels.

Influencer 145

Influencer Retail Marketing Discount 145

Oktopost

MARCH 7, 2022

Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. Social listening also helps you keep tabs on the social media sentiment toward your company and products. Sentiment Analysis. Why Social Listening is Important. Avoiding Social Media Crises.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

NOVEMBER 30, 2023

Creating engaging videos? News mentions tell you about how your competitors are doing in the media and provide data for sentiment analysis (i.e., Sprout’s Competitive Analysis Listening tool offers a side-by-side competitor comparison of metrics like average positive sentiment. Publishing whitepapers/ebooks?

Analysis 107

Analysis Sentiment Marketing How To 107

Sprout Social

MAY 15, 2024

Engagement Using sentiment detection so customer care teams can identify high-priority messages. Conducting sentiment analysis to explore customer opinions and optimize positioning and messaging. Employee advocacy Adding shareable content like links, videos, images, RSS feed content or duplicating previously shared posts.

Social Media 121

Social Media Social Media Management Sentiment Collaboration 121

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 116

Brands Sentiment How To Analysis 116

Sprout Social

MAY 15, 2023

While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. Brand-specific conversations give you more visibility into customer experiences and brand sentiment. You can even measure brand sentiment and quickly identify reputational risks. The pricing for Exolyt starts at €199/mo.

Tools 113

Tools Tweetdeck Brands Sentiment 113

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 99

Sentiment Analysis Tools API 99

Sprout Social

JULY 6, 2022

Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. But social media intelligence captures the sentiment from anyone buying within your product category, opening the door to new audiences. React in real time.

Social Media 117

Social Media Sentiment Survey Marketing 117

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 71

Analysis Data Sentiment Metrics 71

Ignite Social Media

OCTOBER 2, 2023

If you prefer to read along rather than watch the video, we’ve summarized the highlights of this analysis in the full post below. During this period, a substantial 38% of surveyed teens identified TikTok as their preferred platform, while only 2–3% expressed the same sentiment for Facebook.

Data 157

Data Facebook Reddit Social Networking 157

Oktopost

SEPTEMBER 19, 2024

With this data, they can have highly personalized conversations with prospects and create materials like personalized videos for demos and tutorials. He can also send him a personalized video or email showcasing how your tool can help meet SaaS-specific regulatory requirements.

Data 62

Data Social Media B2B Analytics 62

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. Since each network is unique, start by looking at content across each individual social network.

Analysis 142

Analysis Strategy Sentiment Comparison 142

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. However, it’s not enough to include just any video and image from your library.

Engagement 107

Engagement Tips Loyalty Metrics 107

Hootsuite

FEBRUARY 7, 2024

You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment. The reporting includes important hashtag demographics like engagement, sentiment, demographics, and reach. All you have to do is choose your platform and language, then enter a description of your photo or video.

Hashtag 99

Hashtag Analytics Tools HootSuite 99

Pam Moore

APRIL 2, 2024

Social Media Monitoring and Sentiment Analysis: AI Tools monitor social media conversations, providing valuable insights into customer opinions, preferences and brand perception. So if you're ready to unlock the full potential of AI and transform your marketing strategy, I invite you to watch my latest video.

Strategy 78

Strategy Marketing Analysis ROI 78

Webbiquity SMM

NOVEMBER 8, 2022

When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. You can utilize photos and videos your customers share on social media and post them on your accounts. What Is Social Proof In Marketing? Think of social proof as a self-sustaining psychological feedback loop.

comScore 316

comScore Marketing Case Study Review 316

Hootsuite

JANUARY 13, 2022

Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? UGC comes in many forms, including images, videos, reviews, a testimonial, or even a podcast. Think unboxing videos shared on TikTok or praise-filled posts on Instagram. Not clued in just yet? Don’t worry, we’ve got you covered.

UGC 145

UGC Content HootSuite Authentication 145

Bill Hartzer

MARCH 5, 2024

Moreover, social media emerges as an accessible avenue for cheap entertainment (20%), offering a plethora of content ranging from memes to videos, all readily available at the swipe of a screen. However, beneath the surface lies a palpable undercurrent of discontentment.

Social Media 97

Social Media Survey Meme Sentiment 97

Hootsuite

SEPTEMBER 21, 2023

The number of likes on a TikTok video isn’t meaningful if your target audience isn’t on TikTok. Vanity metrics in brand management While they can be really important and helpful, metrics like social media reach and sentiment scores can also be misleading out of context. Please, please, no need to thank us.

Metrics 109

Metrics Examples Marketing HootSuite 109

Sprout Social

JANUARY 19, 2021

You can also analyze sentiment scores and trends to see how your audience feels about your competitors (and relevant topics) compared to your own brand. . One of the biggest trends of the past couple of years is the rising consumer preference for visual content on social, including both images and video.

Data 98

Data Sentiment API Analysis 98