The 21 Best Sentiment Analysis Tools in 2020

Keyhole.co

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool.

What is hashtagging and how to use it effectively

Sprout Social

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content.

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How to Conduct a Social Media Sentiment Analysis (Tools + Free Template)

Hootsuite

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. Analyze the sentiment in your mentions.

6 Ways to Optimize Your Hashtags on Instagram

Later

Hashtags on Instagram really can be an effective way to grow your following and engagement, but the best practices are constantly changing. A great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business. Learn how you can optimize hashtags on Instagram to reach your target market and grow engagement: Tip #1: Optimize Hashtags on Instagram by Staying Relevant . And finally, don’t forget location hashtags.

6 Ways to Level-up Your Hashtags on Instagram

Later

Hashtags on Instagram can be one of the most effective ways to grow your following and engagement. But a great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business. . Ready to get your hashtag game in check? Check out these 6 ways to level-up your hashtags on Instagram: Hashtags on Instagram Tip #1: Add Up to 30 Hashtags to Every Instagram Post — But Make Sure They’re Relevant!

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook. Simply enter a hashtag and tagboard will pull in great content from across the web. Get alerts, find influencers, gauge sentiment, and filter out irrelevant sources.

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Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Does Facebook do Sentiment Analysis? We already know that Facebook does sentiment analysis of billions of status updates around particular subjects such as “Thanksgiving” This article of mine from 4 years ago is about Facebook analysing sentiment to asses Gross National Happiness.

Best and Worst Mother’s Day Branded Social Content

Ignite Social Media

In real life, many adult millennials are financially dependent upon their parents, so maybe there is some truth to this video. You may be thinking that’s a little “far-fetched”, but after their Dog Mom Anthem video hit online for four hours, the video garnered two million views! Typically, Mother’s Day is all about flowers, sentimental messages and breakfast in bed, but Carhartt’s first national Mother’s Day ad, it goes against all those stereotypes.

How to Search Twitter Like James Bond

agora pulse

You might have used the Twitter search box before to find someone or tweets using a specific hashtag, but Twitter’s search function has power to go beyond basic word searches. Show only photos or videos. Sometimes what you’re searching for is an image or a video. Type your word, phrase, or hashtag into the search box and press return. Once the results appear, click on “photos” or “videos” to filter out text-only tweets. use specific hashtags.

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Top media tweet: The tweet with photo or video that received the highest number of impressions. I’ve worked on several social media events in which we’re tracking how the event hashtag is doing during the day.

Breaking Down Social Listening for B2B: The Full Guide

Oktopost

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand.

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How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

In a video, Esper is featured chowing down at an uncomfortable speed, with the message, “Century 21 agents sell homes like competitive eater Geoffrey Esper eats: fast.”. The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. The company made this announcement in a video with CEO Jerry Stritzke and encouraged its community to instead #OptOutside. From Thanksgiving to Black Friday and Cyber Monday, marketers sure have been busy.

10 YouTube analytics tools to improve your marketing in 2022

Sprout Social

Great videos don’t happen by accident. It pinpoints exactly what’s working and what’s not, so you can keep producing awesome videos consistently. Our very own YouTube analytics tool gives you a detailed look at how your individual videos are performing.

50+ ways to search Twitter

Josh S Peters

Hashtags, people, conversations, topics, etc. Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media , twitter » 50+ ways to search Twitter 50+ ways to search Twitter Written on April 15, 2010 by Josh Peters in Social Media , twitter 15 Comments - Leave a comment! Sometimes it can be a bit daunting to look for what you need on Twitter. However, having the right tools sure helps a lot.

Buffer in 2022: 51 Features To Help You Grow Your Audience

Buffer Marketing

The beauty of Buffer is that you can manage and share content to multiple channels in one place - whether it’s tweets, stories, pins, or TikTok videos. TikTok Schedule videos to TikTok business accounts. This area also includes analysis of your hashtag performance.

111 Time-Saving Keyboard Shortcuts for Social Media Managers (PC and Mac)

Hootsuite

But seriously: Shortcuts can help you schedule social media posts, reply to DMs, insert hashtags (without copy/pasting), switch between tabs and accounts, and so much more. Search for positive brand sentiment Tweets: :) + your company name (or any other term). Make video full-screen: F.

The Top 25 Social Media Monitoring Tools [Updated for 2021]

Keyhole.co

Keyhole is a social media analytics solution allowing you to track hashtag (campaign) performance and monitor relevant conversations online. Also, you can monitor brand sentiment in real time, and find out who your audience (demographic) is and what topics they are interested in.

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See campaigns differently: Why social is an invaluable player for the NFLPA

Sprout Social

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories.

In bull or bear markets, social media intelligence makes all the difference

Sprout Social

But those unstructured data points mean nothing in their raw, hashtagged format. Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics.

18 of the best Instagram tools to level up your presence

Sprout Social

Sure, Instagram has rolled out a ton of business-friendly features recently (think: IG shopping updates, Reels analytics and fresh video editing options). Instagram editing tools for photos, videos, Stories and Reels. Instagram tools for hashtags, listening and trendspotting.

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How tracking social media shares can strengthen your campaigns

Sprout Social

These elements include: Captions (short and off-the-cuff versus longer-form with hashtags or keywords). Post formats (text announcements versus images versus videos). For example, you might find that your video content consistently gets shared around more than text or image-based posts.

Instagram Engagement Rates: What?s Good (or Not) and Why They Matter

agora pulse

Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. Use the right hashtags. Whether you love or hate hashtags, they can provide real value to your brand. Behind-the-scenes videos.

What’s Does the Daily Routine of a Social Media Manager Look Like?

agora pulse

Monitor Hashtags. Then open your social listening dashboard and go over the hashtags and keywords you’re tracking. Start by reviewing branded or campaign hashtags, and respond to or assign important items as necessary. Bonus Material: Free Social Content Calendar.

15 of the Best Social Media Monitoring Tools to Save You Time

Hootsuite

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Relevant hashtags. You can monitor what people are saying based on keywords, hashtags, locations, and even specific users.

Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

93% of Twitter video views are on a mobile device. Maximize Twitter video content. First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts. People watch 2 billion videos on Twitter per day. Make the most of video website cards.

The Top 16 Facebook Analytics Tools for Marketers

Keyhole.co

For example, it quantifies sentiment and the influence of individual users. Along with mention volume and sentiment, the tool monitors what audience members are sharing to uncover popular topics. Updated on November 2020: this new Facebook Analytics tool list covers now 16 tools.

Top 15 Influencer Relationship Management Tools To Optimize Your Campaign

Keyhole.co

Any red flags, such as negative sentiment or fake followers can be vetted at the beginning. Hashtag tracking allows you to find the most relevant influencers in any industry. Content management – Tools to repurpose content into Instagram posts or video stories gives maximum impact.

Strengthen your competitive analysis strategy with social listening

Sprout Social

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment.

A Guide to Cross-Posting on Social Media (Without Looking Spammy)

Hootsuite

Edit and refine your post for each channel by clicking on the corresponding icon next Initial content (for example, you can add or remove hashtags, tweak the original copy, change your tags and mentions, or add different links and URLs to your posts). Hashtag usage. Newsflash!

Analyze earned and owned data to measure the true impact of social on your business

Sprout Social

the topic, format or hashtag) can help guide smarter content creation. For example, you might notice that video content performs significantly higher than other formats, which could help justify a larger production budget for your content team.

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How To Create A Social Media Report & Automate Your Reporting In 2022

Keyhole.co

Imagine spending the past three months on YouTube when none of your videos generated traffic, let alone leads. The reports tell you that your YouTube videos haven’t generated any results in a month while your LinkedIn posts are excelling.

5 successful crisis communication examples brands can learn from

Sprout Social

As is true in most cases, social media should be used to amplify key information, monitor brand sentiment and increase customer access to the company during times of crisis. Views of user-generated videos topped out at over 30 million.

7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

What Coors Light did: Coors Light has had some of the cheekiest campaigns lately, including their Clone Machine , which lets users record a 30-second video loop of them looking interested during video-conferences so that they can sneak away to grab a beer.

8 Important Social Media Integration Strategies to Implement in 2021

Hootsuite

Just keep them focused on the sharable pieces of content like your blog posts and videos. However, you can also use a branded hashtag in order to showcase a feed of posts from your followers and fans. That’s why it’s so important to be aware of your social sentiment (i.e.

How to Build a Social Media Marketing Strategy in 5 Easy Steps

agora pulse

Number (and sentiment) of your customer support emails. Your weekly social media contribution routine may look something like that: [All channels] Monday : Create a visual quote/ graphic update with something inspirational (include #MondayMotivation hashtag).

Super Bowl Becomes Social Bowl

Mindjumpers

Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. The site will also display tweets that are posted on the site – or tweets that are marked with the hashtag #brandbowl. However, BrandBowl also has a YouTube Channel, where users can uploads comments in video form.

9 Social Media Goals to Help Keep Your Strategy on Track

Hootsuite

Specialized social monitoring tools, like Hootsuite Analytics or Insights , can give you advanced tools that let you track what people are saying about you even when they’re not using your @handle or branded hashtags. Video social media platforms are great choices for building brand awareness.

The Free Social Media Reporting Template for Marketers

Keyhole.co

When you present the data—either in person or over a video call—you control the messaging and the pacing. Key Instagram metrics include: Number of posts/stories Story/video views Impressions Total engagements/engagement rate Followers gained/lost Bio link clicks.

6 best social media monitoring tools 

Unmetric

Track relevant hashtags. Using the tool’s hashtag tracker, you can discover the most engaging hashtags used by your brand. Here’s an interesting case study video on how the Red Socks Company created a hit campaign by researching what other brands did around Lost Sock Day using Unmetric. You get a breakdown of the hashtags, tweets, and URLs that are driving the most engagement from top social networks. Did you know there are 3.5

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What is User-Generated Content? And Why is it Important?

Hootsuite

Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? UGC comes in many forms, including images, videos, reviews, a testimonial, or even a podcast. Think unboxing videos shared on TikTok or praise-filled posts on Instagram. Videos.