6 Ways to Optimize Your Hashtags on Instagram

Later

Hashtags on Instagram really can be an effective way to grow your following and engagement, but the best practices are constantly changing. A great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business.

6 Ways to Level-up Your Hashtags on Instagram

Later

Hashtags on Instagram can be one of the most effective ways to grow your following and engagement. But a great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business. . Ready to get your hashtag game in check?

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Simply enter a hashtag and tagboard will pull in great content from across the web.

Tools 269

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Does Facebook do Sentiment Analysis? Facebook Advertising and Sentiment.

Best and Worst Mother’s Day Branded Social Content

Ignite Social Media

In real life, many adult millennials are financially dependent upon their parents, so maybe there is some truth to this video. You may be thinking that’s a little “far-fetched”, but after their Dog Mom Anthem video hit online for four hours, the video garnered two million views!

How to Search Twitter Like James Bond

agora pulse

You might have used the Twitter search box before to find someone or tweets using a specific hashtag, but Twitter’s search function has power to go beyond basic word searches. Show only photos or videos. Sometimes what you’re searching for is an image or a video.

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Top media tweet: The tweet with photo or video that received the highest number of impressions. I’ve worked on several social media events in which we’re tracking how the event hashtag is doing during the day.

How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

In a video, Esper is featured chowing down at an uncomfortable speed, with the message, “Century 21 agents sell homes like competitive eater Geoffrey Esper eats: fast.”. The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter.

50+ ways to search Twitter

Josh S Peters

Hashtags, people, conversations, topics, etc.

Instagram Engagement Rates: What?s Good (or Not) and Why They Matter

agora pulse

Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. Use the right hashtags. Whether you love or hate hashtags, they can provide real value to your brand. Behind-the-scenes videos.

Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

93% of Twitter video views are on a mobile device. Maximize Twitter video content. First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts. People watch 2 billion videos on Twitter per day. Make the most of video website cards.

Strengthen your competitive analysis strategy with social listening

Sprout Social

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment.

Social Media Helping People Understand Climate Change Globally

Socialmedia.biz

On social media platforms, your feed is curated with news stories, images, or videos that filter through friends, people you may know, or brands you follow. Sentiment Analysis.

How Networks Leverage Social Media to Attract New TV Show Viewers

Socialmedia.biz

Henson with the hashtag #FOXWednesdays alongside a cookie emoji in return for a video response from the actress as well as the chance to win a prize. Lifting the hood of the social media engine allows networks to see sentiment and engagement behind their most recent posts.

6 best social media monitoring tools 

Unmetric

Track relevant hashtags. Using the tool’s hashtag tracker, you can discover the most engaging hashtags used by your brand. You get a breakdown of the hashtags, tweets, and URLs that are driving the most engagement from top social networks. Did you know there are 3.5

Tools 106

11 best social media listening tools

Unmetric

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. Instant alerts of your brand mention along with sentiment analysis help you react to them with real-time insights.

Tools 114

Super Bowl Becomes Social Bowl

Mindjumpers

Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. The site will also display tweets that are posted on the site – or tweets that are marked with the hashtag #brandbowl.

What brands are missing by sleeping on TikTok

Sprout Social

Try less,” is the sentiment. It has its own language, one you only learn after weeks of consuming Doja Cat dance videos. Unlike other platforms, where hashtags are king in search and discovery, on TikTok it’s sound.

Meme 101

How to Find and Reach Your Target Audience on Instagram

Sprout Social

Leverage the right hashtags. The right hashtags can get you in front of the right audience. This also means that they would use or follow hashtags relevant to the industry. It’s your job to make sure that you use those hashtags so that the right people can discover your content.

Should Your Agency Use Emojis in Social Media? Really?

agora pulse

Did You Know … If you hashtag an emoji on Insta, it will become a live link to see all other Instagram posts that have hashtagged that emoji. Watch its short emoji video here.). This makes the use of emojis highly valuable in gaging brand or product sentiment.

A closer look: What brands need to know about COVID-19

Sprout Social

The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. The conversation sentiment in March hit a high of 50% positive. Video Games.

27 Instagram Tools Marketers Should Know About in 2019

Hootsuite

Whether you’re looking for scheduling support, analytics aids, or photo and video editing help, we’ve rounded up the essential tools that every social marketer should have in their Instagram toolbox. It can be hard to keep tabs on trending hashtags and competitors.

5 social listening services you can offer your clients

Sprout Social

For example, we tag all of our client conversations with special tags that allow us to see when products, services or even hashtags are used, more or less. What we can do to solve these pain points is to take this information back to the client and have them produce “how to” videos that directly address the issues consumers are having with their products. Our hope is that the customer doesn’t even have to ask on social how to solve for X once the how-to product video ranks.

How to Create a Buyer Persona (Includes Free Persona Template)

Hootsuite

Some great tools to help include: Hootsuite Insights Powered by Brandwatch : Find top relevant sites, hashtags, and authors. Keyhole.co : Find top referring sites for relevant hashtags. One key way to find out is to engage in some social listening and social media sentiment analysis.

How to Use TikTok to Reach Audiences in China

Pixlee

Since strong customer sentiments are attached to influencers in China, brands can’t resist the appeal. . Globally, homemade music videos are extremely popular on the platform. Generation Z is active liking, sharing and engaging with videos.

21 best social media analytics tools

Unmetric

It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand. Updated for 2019!

B2B Employee Advocacy Best Practices

Oktopost

And the best part is, employee advocacy organically emerges from the bottom-up, where up to half of your employees already actively post company-related content , pictures or videos on social media. Brand Sentiment. Table of Contents. What is Employee Advocacy.

B2B 99

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Buffer Social

Branded hashtags: The number of Instagram posts with your branded hashtags. Instagram posts (Photos or videos). Views: The number of views of your video post. Impressions: The number of times a particular photo or video has been seen in your story. Hashtag tracking.

The ultimate social media listening guide for marketers

Sprout Social

A brand analysis ranges from an overall company sentiment to a product-level sentiment. Another valuable source of information is the sentiment report. In Sprout’s own Sentiment Summary, as shown above, there you can easily view percentages and the trends over any course of time. Result : brand sentiment, customer sentiment. Are you having trouble deciding if your pizza campaign should be in a video or text?

6 Instagram Trends Marketers Should Know

Sprout Social

Whether it’s new filters, video editing tools or a refreshed design, there’s a lot to keep up to date with on with Instagram. An Instagram trend typically captures the same sentiment or style as many others, but is often influenced by high-profile users.

The Holidays on Social: Dos and Don’ts

Ignite Social Media

With that in mind, we’ve put together a guide for making the most of the holidays on social, so you can fill your content calendars with plenty of holiday hashtags and yuletide cheer. Do: Get Sentimental. Where does the time go?

How Our Social Media Management Tool Continued Evolving in 2019 [Infographic]

agora pulse

Instagram video publishing. We began 2019 with the rollout of Instagram video publishing. Customers found direct scheduling Instagram video almost as easy as scheduling a photo. Maybe you noticed more videos in your Instagram feed as a result.). Saved hashtag picker.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate.

10 best competitor benchmarking tools in 2019

Unmetric

Content frequency gives you insights on how often your competitors post on social media, the volume of content they have published, the ratio between videos, images, links, and so on. Sentiment analysis helps you identify how a certain brand or post is perceived by people.

Tools 100

Inside the World of Dog Influencers

Likeable

These accounts have gained unforeseeable momentum across an internet where hashtags like #dogsofinstagram have collected more than 155 million posts. You can see their full, touching story here in The Dodo’s video feature. It’s undeniable—people love their pets.

50+ ways to search Twitter | Shuaism

Josh S Peters

Hashtags, people, conversations, topics, etc.

How to Get More Instagram Likes Through Customer Engagement

Sprout Social

Although quick to dole out, Instagram likes represent a positive sentiment around your content. Instagram is all about media, so it’s easy to overlook the description accompanying your photo or video. Be Generous With Your Hashtags.

Twitter Search or Instagram Search: Which is Better for Business?

Diva Marketing Blog

blog post illustrates, you can search by various parameters: words, people, places, dates, and even sentiment. This discovery enables the owner to join in the conversation, perhaps offering a time-sensitive discount tied to a hashtag. Post an image or video without using a hashtag?

Social Media in Government: Benefits, Challenges, and How it’s Used

Hootsuite

For example, take this video from the National Park Service’s Instagram account. Even though it is merely 30 seconds long, the video was an engagement hit garnering more than 25,000 views. Social media in government is a game changer.

7 Instagram Influencer Marketing Tips for the Holiday Season

Later

Instead of just creating a simple Instagram post for their holiday necklace, they brought the gifting experience to life with an engaging and memorable video featuring the influencer couple. Brand sentiment: how people are talking about your brand.

Social media crisis plan: What to do when things go wrong

Sprout Social

However, presenting death rates as a “fun fact” with a #TriviaTuesday hashtag is definitely in poor taste. It was never our intention to hurt anyone's sentiments. If you’ve never had to respond to a social media crisis, consider yourself lucky. The reality, though?

How to Get Free Instagram Likes (Because They Still Matter)

Hootsuite

Instagram explained: “We want your friends to focus on the photos and videos you share, not how many likes they get.”. We’re currently running a test that hides the total number of likes and video views for some people in the following countries: ? Use the right hashtags on your posts.

What is Social Listening, Why it Matters, and 10 Tools to Make it Easier

Hootsuite

Relevant hashtags. This “online mood” is also called social media sentiment. Keeping tabs on social media sentiment is a key part of social media listening. Engagement is good—but only when it comes with positive social sentiment. Videos.