Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. However, it’s not enough to include just any video and image from your library.

Engagement 104

Engagement Tips Loyalty Metrics 104

Sprout Social

OCTOBER 19, 2023

The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine. For example, this Coca-Cola campaign combines a compelling storytelling technique with generative AI to create an intriguing ad video.

Strategy 127

Strategy Sentiment Marketing Analysis 127

Keyhole.co

FEBRUARY 16, 2024

How do they make their videos rank better than yours on YouTube? Competitor insights from YouTube may be as follows: Posting frequency Video type and quality Audience Engagement rate Marketing and advertising strategies, etc. Let’s say you want to analyze your competitor’s brand sentiment on YouTube. Here’s how.

Analysis 52

Analysis YouTube Tools Strategy 52

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

Sentiment 103

Sentiment Patterns Analysis Price 103

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. Sentiment Analysis. What tools they are using.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 131

Sentiment Marketing Analysis Loyalty 131

Convince & Convert

NOVEMBER 30, 2023

And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter. You can filter updates by post type to evaluate your competitors’ more creative tactics, like engaging questions they ask their audience or videos they invest in promoting.

Advertising 105

Advertising Social Media Strategy Tools 105

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Scope the terms, hashtags and keywords to monitor No surprises here. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike.

Reputation 95

Reputation Sentiment Analysis Notification 95

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Relevant hashtags. You could do basic social monitoring manually—checking each social network individually for mentions, keywords, hashtags, and so on. Mentions of your competitors.

Social Media 145

Social Media Tools HootSuite Sentiment 145

agora pulse

JUNE 13, 2020

Top media tweet: The tweet with photo or video that received the highest number of impressions. Once purely a hashtag analytics tool, Keyhole is now a multi-feature platform allowing you to analyze your Twitter account, monitor your brand and your competitors on Twitter, and even identify influencers. Agorapulse. Bonus: Your Own Site.

Analytics 204

Analytics Tools Twitter Hashtag 204

Keyhole.co

APRIL 26, 2023

If you are an efficient marketer who loves sharing their videos on multiple platforms like Instagram and YouTube, Keyhole also lets you perform cross-platform analysis. Content The Content tab gives you granular-level details of your video posts. It will help you determine the sweet spot of your future TikTok videos.

Metrics 52

Metrics Analytics Tools Overview 52

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Watch this video from one of our research experts to learn more. How does conversational analytics software work?

Analytics 84

Analytics Conversation Brands Sentiment 84

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. This visual content strategy reinforces their brand regardless of whether or not a user actually watches their videos in full. No problem.

Strategy 130

Strategy Brands Hubspot Survey 130

Keyhole.co

FEBRUARY 6, 2023

If you are an efficient marketer who loves sharing their videos on multiple platforms like Instagram and YouTube, Keyhole also lets you perform cross-platform analysis. Content The Content tab gives you granular-level details of your video posts. It will help you determine the sweet spot of your future TikTok videos.

Analytics 52

Analytics Overview Metrics Hashtag 52

Keyhole.co

DECEMBER 15, 2023

The platform’s video posting ability isn’t always optimal. Key features: Hashtag tracking and historical data: You can see track hashtags from different social media platforms, all in one place. Monitoring and sentiment analysis are some of the features Brand24 offers. But the Pro option is quite pricey at $399/month.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Social media campaigns are living, breathing things.

Campaign 120

Campaign Hashtag Analytics Metrics 120

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

APRIL 18, 2023

Hashtag performance Hashtag performance on Instagram refers to how well the hashtags you use in your posts reach and engage your target audience. Hashtags are keywords or phrases preceded by the “#” symbol used to categorize and discover content on Instagram.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Sprout Social

SEPTEMBER 14, 2023

They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. The content they share—from text posts to videos—and responses they leave in the comments demonstrate a deep understanding of their audience, down to how customers order in a drive-thru. Think: Aerie’s #AerieReal. Figo’s #yesfigopets.

Strategy 122

Strategy Brands UGC Content 122

agora pulse

JANUARY 3, 2020

93% of Twitter video views are on a mobile device. Maximize Twitter video content. First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts. People watch 2 billion videos on Twitter per day. Here are some brands already getting video right on Twitter: @Disney+.

Tips 129

Tips Twitter Influencer Hashtag 129

Ignite Social Media

MAY 18, 2017

In real life, many adult millennials are financially dependent upon their parents, so maybe there is some truth to this video. You may be thinking that’s a little “far-fetched”, but after their Dog Mom Anthem video hit online for four hours, the video garnered two million views!

Brands 149

Brands Content Sentiment Retail 149

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 112

Brands Sentiment How To Analysis 112

Sprout Social

JULY 6, 2022

But those unstructured data points mean nothing in their raw, hashtagged format. Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. When you put out a survey, you’re getting input from your current customers.

Social Media 113

Social Media Sentiment Survey Marketing 113

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. Since each network is unique, start by looking at content across each individual social network.

Analysis 140

Analysis Strategy Sentiment Comparison 140

Hootsuite

JANUARY 13, 2022

Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? UGC comes in many forms, including images, videos, reviews, a testimonial, or even a podcast. Think unboxing videos shared on TikTok or praise-filled posts on Instagram. Not clued in just yet? Don’t worry, we’ve got you covered.

UGC 145

UGC Content HootSuite Authentication 145

agora pulse

JANUARY 6, 2021

Monitor Hashtags. Then open your social listening dashboard and go over the hashtags and keywords you’re tracking. Start by reviewing branded or campaign hashtags, and respond to or assign important items as necessary. Then look over industry or competitor hashtags and join the conversation or follow relevant accounts.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

agora pulse

JUNE 5, 2020

Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. Use the right hashtags. Whether you love or hate hashtags, they can provide real value to your brand. In regards to hashtags, be sure to follow Instagram best practices. Behind-the-scenes videos.

Instagram 127

Instagram Engagement Hashtag Meme 127

Keyhole.co

SEPTEMBER 12, 2023

Moreover, you can find relevant hashtags and optimize your campaigns. Features: Real-time insights on content performance Tracks engagement metrics Monitors competitors A clean and sharable dashboard with all crucial data Sentiment analysis Pros: Precise reporting lets you make data-driven improvements to your social media presence.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Keyhole.co

SEPTEMBER 12, 2023

Here, you get instant access to brand mentions across social, news, blogs, videos, etc. The platform lets you generate practical content ideas and hashtags to escape the creative block. Brandwatch The second social listening tool worth considering is Brandwatch. Moreover, Hootsuite finds your best time to post, maximizing engagement.

Social Media 52

Social Media Tools Curata Price 52

Sprout Social

APRIL 7, 2020

The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. The conversation sentiment in March hit a high of 50% positive. Activities like cooking and baking, fitness and video games rose to the top of the conversation and drove 3.7 There were 13.3

Brands 113

Brands Sentiment Conversation Hashtag 113

Oktopost

NOVEMBER 30, 2023

We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel. Content: Identifies the specific content piece that was clicked on, such as a recruitment video. Are there discussions about your latest video on X?

Forums 62

Forums Reddit Analytics Sentiment 62

Keyhole.co

JANUARY 20, 2024

A Facebook community is a powerful tool for user-generator content, because it’s full of real people uploading real comments, videos, and pictures. Social media users tend to engage more with video content, but it’s important to have a variety of different formats. For videos, ensure they look professional.

Small Business 100

Small Business Engagement Strategy Facebook 100

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on.

Tools 101

Tools Social Media Sysomos Sentiment 101

Sprout Social

OCTOBER 4, 2021

the topic, format or hashtag) can help guide smarter content creation. For example, you might notice that video content performs significantly higher than other formats, which could help justify a larger production budget for your content team. Learn how your audience feels about your brand using sentiment analysis.

Data 123

Data Metrics Sentiment Analytics 123

Keyhole.co

OCTOBER 13, 2023

It can be videos, images or simple text describing an open position. They can easily track keywords, #hashtags, @accounts and URLs on Instagram, Twitter, Facebook and Youtube. Also when posting a job opening, it’s important to keep hashtags in mind. To find the right candidates, look for and use relevant hashtags.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Keyhole.co

NOVEMBER 6, 2022

Keyhole is a social media analytics solution allowing you to track hashtags and keywords to monitor relevant conversations online. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Glean.info. Price: Custom. Reputation.

Tools 52

Tools Social Media Sentiment Price 52