The 21 Best Sentiment Analysis Tools in 2020

Keyhole.co

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool.

How to Conduct a Social Media Sentiment Analysis (Tools + Free Template)

Hootsuite

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. Analyze the sentiment in your mentions.

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6 Ways to Optimize Your Hashtags on Instagram

Later

Hashtags on Instagram really can be an effective way to grow your following and engagement, but the best practices are constantly changing. A great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business. Learn how you can optimize hashtags on Instagram to reach your target market and grow engagement: Tip #1: Optimize Hashtags on Instagram by Staying Relevant . And finally, don’t forget location hashtags.

6 Ways to Level-up Your Hashtags on Instagram

Later

Hashtags on Instagram can be one of the most effective ways to grow your following and engagement. But a great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business. . Ready to get your hashtag game in check? Check out these 6 ways to level-up your hashtags on Instagram: Hashtags on Instagram Tip #1: Add Up to 30 Hashtags to Every Instagram Post — But Make Sure They’re Relevant!

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook. Simply enter a hashtag and tagboard will pull in great content from across the web. Get alerts, find influencers, gauge sentiment, and filter out irrelevant sources.

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Twitter Analytics: Your Guide to Drive Traffic and Boost Sales [Updated in 2020]

Keyhole.co

For example, you may find your audience responds more to tweets with videos than plain text. Then, you can match up your content plans or campaigns from those time periods to determine what strategies worked best for your account—whether it was an influencer campaign, a hashtag campaign , .

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Does Facebook do Sentiment Analysis? We already know that Facebook does sentiment analysis of billions of status updates around particular subjects such as “Thanksgiving” This article of mine from 4 years ago is about Facebook analysing sentiment to asses Gross National Happiness.

How to Search Twitter Like James Bond

agora pulse

You might have used the Twitter search box before to find someone or tweets using a specific hashtag, but Twitter’s search function has power to go beyond basic word searches. Show only photos or videos. Sometimes what you’re searching for is an image or a video. Type your word, phrase, or hashtag into the search box and press return. Once the results appear, click on “photos” or “videos” to filter out text-only tweets. use specific hashtags.

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Top media tweet: The tweet with photo or video that received the highest number of impressions. I’ve worked on several social media events in which we’re tracking how the event hashtag is doing during the day.

The Top 25 Social Media Monitoring Tools [Updated for 2021]

Keyhole.co

Keyhole is a social media analytics solution allowing you to track hashtag (campaign) performance and monitor relevant conversations online. Also, you can monitor brand sentiment in real time, and find out who your audience (demographic) is and what topics they are interested in.

Tools 83

How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

In a video, Esper is featured chowing down at an uncomfortable speed, with the message, “Century 21 agents sell homes like competitive eater Geoffrey Esper eats: fast.”. The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. The company made this announcement in a video with CEO Jerry Stritzke and encouraged its community to instead #OptOutside. From Thanksgiving to Black Friday and Cyber Monday, marketers sure have been busy.

How tracking social media shares can strengthen your campaigns

Sprout Social

These elements include: Captions (short and off-the-cuff versus longer-form with hashtags or keywords). Post formats (text announcements versus images versus videos). For example, you might find that your video content consistently gets shared around more than text or image-based posts.

50+ ways to search Twitter

Josh S Peters

Hashtags, people, conversations, topics, etc. Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media , twitter » 50+ ways to search Twitter 50+ ways to search Twitter Written on April 15, 2010 by Josh Peters in Social Media , twitter 15 Comments - Leave a comment! Sometimes it can be a bit daunting to look for what you need on Twitter. However, having the right tools sure helps a lot.

Instagram Engagement Rates: What?s Good (or Not) and Why They Matter

agora pulse

Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. Use the right hashtags. Whether you love or hate hashtags, they can provide real value to your brand. Behind-the-scenes videos.

What’s Does the Daily Routine of a Social Media Manager Look Like?

agora pulse

Monitor Hashtags. Then open your social listening dashboard and go over the hashtags and keywords you’re tracking. Start by reviewing branded or campaign hashtags, and respond to or assign important items as necessary. Bonus Material: Free Social Content Calendar.

Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

93% of Twitter video views are on a mobile device. Maximize Twitter video content. First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts. People watch 2 billion videos on Twitter per day. Make the most of video website cards.

15 of the Best Social Media Monitoring Tools to Save You Time

Hootsuite

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Relevant hashtags. You can monitor what people are saying based on keywords, hashtags, locations, and even specific users.

The Top 16 Facebook Analytics Tools for Marketers

Keyhole.co

For example, it quantifies sentiment and the influence of individual users. Along with mention volume and sentiment, the tool monitors what audience members are sharing to uncover popular topics. Updated on November 2020: this new Facebook Analytics tool list covers now 16 tools.

Strengthen your competitive analysis strategy with social listening

Sprout Social

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment.

8 Important Social Media Integration Strategies to Implement in 2021

Hootsuite

Just keep them focused on the sharable pieces of content like your blog posts and videos. However, you can also use a branded hashtag in order to showcase a feed of posts from your followers and fans. That’s why it’s so important to be aware of your social sentiment (i.e.

7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

What Coors Light did: Coors Light has had some of the cheekiest campaigns lately, including their Clone Machine , which lets users record a 30-second video loop of them looking interested during video-conferences so that they can sneak away to grab a beer.

How Networks Leverage Social Media to Attract New TV Show Viewers

Socialmedia.biz

Henson with the hashtag #FOXWednesdays alongside a cookie emoji in return for a video response from the actress as well as the chance to win a prize. Lifting the hood of the social media engine allows networks to see sentiment and engagement behind their most recent posts. Unlike its traditional counterparts, social media has provided marketers with new and creative ways to leverage their content to make a more profound impact on fans.

Social Media Helping People Understand Climate Change Globally

Socialmedia.biz

On social media platforms, your feed is curated with news stories, images, or videos that filter through friends, people you may know, or brands you follow. Sentiment Analysis. With appropriate sentimental analysis of social media posts talking about climate change, researchers are able to gauge public consensus, develop counter-response strategies, and optimize their awareness plans.

5 Tips To Boost Sales With Proper Data-Driven Social Media Strategy

Keyhole.co

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” You can use Lumen5 to turn texts into videos, for example – it’s really easy to do. Data is the new oil.

CPC 63

What brands are missing by sleeping on TikTok

Sprout Social

Try less,” is the sentiment. It has its own language, one you only learn after weeks of consuming Doja Cat dance videos. Unlike other platforms, where hashtags are king in search and discovery, on TikTok it’s sound.

Meme 110

5 social listening services you can offer your clients

Sprout Social

For example, we tag all of our client conversations with special tags that allow us to see when products, services or even hashtags are used, more or less. What we can do to solve these pain points is to take this information back to the client and have them produce “how to” videos that directly address the issues consumers are having with their products. Our hope is that the customer doesn’t even have to ask on social how to solve for X once the how-to product video ranks.

How to Build a Social Media Marketing Strategy in 5 Easy Steps

agora pulse

Number (and sentiment) of your customer support emails. Your weekly social media contribution routine may look something like that: [All channels] Monday : Create a visual quote/ graphic update with something inspirational (include #MondayMotivation hashtag).

6 best social media monitoring tools 

Unmetric

Track relevant hashtags. Using the tool’s hashtag tracker, you can discover the most engaging hashtags used by your brand. Here’s an interesting case study video on how the Red Socks Company created a hit campaign by researching what other brands did around Lost Sock Day using Unmetric. You get a breakdown of the hashtags, tweets, and URLs that are driving the most engagement from top social networks. Did you know there are 3.5

Tools 81

Super Bowl Becomes Social Bowl

Mindjumpers

Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. The site will also display tweets that are posted on the site – or tweets that are marked with the hashtag #brandbowl. However, BrandBowl also has a YouTube Channel, where users can uploads comments in video form.

The ultimate social media listening guide for marketers

Sprout Social

A brand analysis ranges from an overall company sentiment to a product-level sentiment. Another valuable source of information is the sentiment report. In Sprout’s own Sentiment Summary, as shown above, there you can easily view percentages and the trends over any course of time. Result : brand sentiment, customer sentiment. Are you having trouble deciding if your pizza campaign should be in a video or text?

The Free Social Media Reporting Template for Marketers

Keyhole.co

When you present the data—either in person or over a video call—you control the messaging and the pacing. Key Instagram metrics include: Number of posts/stories Story/video views Impressions Total engagements/engagement rate Followers gained/lost Bio link clicks.

11 best social media listening tools

Unmetric

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on. With social media listening tools, you’re constantly in the loop of what is being said about your brand, competitors, industry, and even a particular keyword or hashtag that’s trending.

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A closer look: What brands need to know about COVID-19

Sprout Social

The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. The conversation sentiment in March hit a high of 50% positive. Video Games.

4 overlooked B2B market research methods for understanding your customers

Sprout Social

In Sprout Social, users have the power to build Listening Topics around specific accounts, hashtags, industry keywords and more. Feedback, opinions, sentiment and other qualitative data signal why and where these conversations are happening.

How to Use TikTok to Reach Audiences in China

Pixlee

Since strong customer sentiments are attached to influencers in China, brands can’t resist the appeal. . Globally, homemade music videos are extremely popular on the platform. Generation Z is active liking, sharing and engaging with videos.

10 social media reports to help showcase your expertise in 2021

Sprout Social

Instagram performance metrics are also valuable to content and design teams in understanding what types of photos, graphics or videos are performing well. Instagram Outbound Hashtag Performance. Sentiment (Positive and Negative Mentions).

How to Find and Reach Your Target Audience on Instagram

Sprout Social

Leverage the right hashtags. The right hashtags can get you in front of the right audience. This also means that they would use or follow hashtags relevant to the industry. It’s your job to make sure that you use those hashtags so that the right people can discover your content. You can also look for the top hashtags in your industry using tools like RiteTag. Besides your regular Instagram feed posts, don’t forget to tag your Stories with the right hashtags.

B2B Employee Advocacy Best Practices

Oktopost

And the best part is, employee advocacy organically emerges from the bottom-up, where up to half of your employees already actively post company-related content , pictures or videos on social media. Brand Sentiment. Table of Contents. What is Employee Advocacy.

B2B 118

Should Your Agency Use Emojis in Social Media? Really?

agora pulse

Did You Know … If you hashtag an emoji on Insta, it will become a live link to see all other Instagram posts that have hashtagged that emoji. Watch its short emoji video here.). This makes the use of emojis highly valuable in gaging brand or product sentiment. Apple Animoji : If you have an iPhone X with facial recognition, you can try animated emojis for messenger and video.

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Buffer Social

Branded hashtags: The number of Instagram posts with your branded hashtags. Instagram posts (Photos or videos). Views: The number of views of your video post. Impressions: The number of times a particular photo or video has been seen in your story. Reach: The number of unique accounts that saw a particular photo or video in your story. Replies: The number of replies to a particular photo or video in your story. Instagram live videos.

22 Benefits of Social Media for Business

Hootsuite

Lingerie brand Adore Me partnered with influencers for a series of unboxing videos on Instagram, and saw a huge bump from content that was showcased directly in the influencers’ accounts. Gauge sentiment around your brand. What are the benefits of using social media for business?

21 best social media analytics tools

Unmetric

It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand. In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis. Reputology analyzes customer sentiment to help have a better approach to brand reviews. Updated for 2019!

The Evolution of Social Listening and Why it’s Still Essential

Ignite Social Media

What was once a tool that brands used to gauge sentiment and volume of brand mentions has now become a powerful engagement tool. You’ve likely seen the original video as well as the many reiterations that came after.