article thumbnail

10 Examples of Brands Hopping on Social Media Trends (That Worked)

Social Media Strategies Summit

The internet is littered with examples of brands receiving backlash after failing to read the room. But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. As is so often the case, this trend flipped the original image on its head.

Examples 130
article thumbnail

Top Video Marketing Trends of 2024

Social Media Strategies Summit

To make your life easier, we’ve rounded up ten essential video marketing trends for 2024, covering everything from AI video tools to user-generated content. Examples include: Synthesia : This platform lets you turn text into studio-quality video content in minutes using AI voiceovers and avatars. Let’s get into it.

Video 231
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Twitter Adds Example Tweets to Selected Trends in Order to Provide More Context

Social Media Today

Twitter is looking to add more context to its Trending lists by displaying example tweets, representative of the trend, for some topics.

Examples 218
article thumbnail

How to Strategically Use Social Media Trends to Boost Your Brand

Ignite Social Media

Trends come and go in the blink of an eye. As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. However, not all trends are created equal when it comes to brand marketing. Ask yourself: Does this trend align with our target audience?

Trends 167
article thumbnail

10 Great Examples of TikTok Content for Higher Education

Social Media Strategies Summit

Check out these ten examples of TikTok content for higher education: 1. It’s particularly adept at inserting the school into popular video trends (like dance crazes and viral meme formats): @wustl_official Did you know about these WashU gems? Sure, there’s something to be said for hopping on the latest TikTok trend.

Education 163
article thumbnail

Why Trend-Hopping Can Lead to Brand Failure on Social

Convince & Convert

What should you consider before hopping on a social trend? There’s great benefits to incorporating trendy content in your brand channels, however, there’s a misconception that just hopping into the trend will lead to success for your brand. Before you consider hopping on trends for your brand, there’s a few things to consider. #1

Trends 146
article thumbnail

10 of the Best Examples of Brands Using Instagram Reels

Social Media Strategies Summit

With that in mind, in this article, we’re going to highlight ten real-world examples of brands using Instagram Reels to reach new audiences, engage existing customers, generate leads, and drive sales. How to Use Reels for Instagram: 10 Real-World Examples. American Red Cross: Tap Into Trending Topics. What Are Instagram Reels?

Examples 166