Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Take the classic example of a large CPG food company, like Kraft , that is considering an expansion into a new vertical.

Social Media 95

Social Media Focus Group Aggregator Research 95

Sprout Social

FEBRUARY 8, 2021

For example, a product development department for a shoe manufacturer might want to know which color the next shoe would be. Let’s take a look at one of the example questions: “Why is the steak dish in this restaurant location so unpopular as compared to another location?” Both are survey and collection techniques for VoC programs.

Data 125

Data Survey How To Review 125

Hootsuite

JUNE 28, 2023

Common examples of dark social are: Private messaging apps (e.g. For example, have you sent an email today? Browsed a Facebook Group? People join private Facebook Groups or forums to meet and talk with other like-minded people. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools.

HootSuite 120

HootSuite URL Analytics Forums 120

Convince & Convert

JULY 24, 2019

For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. Social Media Channel Strategy Example (and Downloadable Template). Social Media Show Example: David Weekley Homes.

Social Media 155

Social Media Strategy Content Template 155

Sprout Social

FEBRUARY 19, 2024

Take for example, Sprout’s AI-driven Social Media Listening solution. For example, these technologies can automatically identify anomalies in data patterns such as potentially provocative comments based on pre-determined entities and keywords and alert the end-user. Siri and Alexa are common examples of conversational AI.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Sprout Social

JANUARY 12, 2023

Plus, we’ll share a bit about Sprout’s own journey to do the same just a few years ago and examples of other brands showcasing their values effectively on social. 3 examples of brand values. The following examples of brand values will get you started. The following are examples of Sprout’s values on display on social.

Brands 130

Brands How To Authentication Exercises 130

Sprout Social

AUGUST 9, 2023

Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. For example, you can get ahead of negative sentiment before it snowballs into something more serious like decreasing stock value or plummeting sales.

Social Media 79

Social Media Sentiment Metrics Data 79

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. For example, Coca Cola might want to monitor the #sugartax conversation.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Waxing UnLyrical

MARCH 22, 2011

Surveys [are] the best-known example. On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. Try out Slideshare’s recent addition, Zipcast, for online focus groups (it’s free).

Research 172

Research Focus Group Survey Statistics 172

Convince & Convert

MARCH 8, 2017

For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. Social Media Channel Strategy Example (and Downloadable Template). Here’s how it looks in chart form.

Social Media 165

Social Media Strategy Template Templates 165

Sprout Social

JULY 6, 2022

You probably collect survey data from your customers, monitor product reviews and conduct focus groups. For example, one of our agency customers discovered the value of social data after their client’s moisturizer sales started dropping and they couldn’t figure out why. Why is social media intelligence different?

Social Media 116

Social Media Sentiment Survey Marketing 116

Mindjumpers

AUGUST 23, 2018

This could be surveys, interviews or focus groups. Some examples from a recent study in a university being, 90% of professors saying they work harder than average and 44% of students reporting they had donated to the university in the past year when in reality it was 28%.

Focus Group 100

Focus Group Curation Data Survey 100

agora pulse

NOVEMBER 14, 2017

Here are four ways to use the Instagram Polls feature, with examples. For example, Girls Who Code posted an Instagram Poll asking followers if they were at the Grace Hopper Celebration. Think of the example in #2, for instance.) Create a Sense of FOMO. Nobody likes to feel FOMO (fear of missing out).

Instagram 130

Instagram Posterous Eventful Focus Group 130

Ignite Social Media

MARCH 19, 2018

On one hand, you can form relationships with your fans and hear feedback directly from them, serving almost as an instant focus group for the brand. There are several types of negative feedback – trolls, unhappy customers, PR crises – and today I’m going to focus on dealing with customers who aren’t happy.

Comments 122

Comments Social Media Tips Authentication 122

Sprout Social

MARCH 30, 2021

Example of Sprout’s Competitive Analysis Listening tool. The company viewed social media as a massive, unorganized focus group. But with Sprout’s Social Listening, the brand was able to tap into that focus group in a structured, prioritized way.

Questions 124

Questions Data Focus Group Analysis 124

Likeable

JULY 29, 2020

With traditional marketing, one might conduct a focus group or study, where researchers show audience members ads and ask for their opinion/sentiment. If you want customers to take an action (“shop now” for example) you’ll want to test the placement of your CTA. CTA Placement. Brands contain multitudes. Ad Objective .

Social Media 107

Social Media Class Sample Samples 107

Sprout Social

SEPTEMBER 15, 2021

With social, the world’s largest and most open focus group, brands can see innovation differently. Download this guide to learn about 40 unique listening examples and real-life use cases that will help inspire your own marketing strategies year-round. Social listening is critical to gaining that understanding.

Apple 126

Apple Marketing Meme Sentiment 126

Waxing UnLyrical

MAY 29, 2012

For example, in 24 hours Manwich had two people post photos via Instagram. You don’t need to create a focus group; you have one already. And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. And when people talk, you can take action.

Case Study 200

Case Study Study Social Media Flickr 200

Sprout Social

SEPTEMBER 30, 2020

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. For example, Ben & Jerry’s may sell ice cream but it regularly talks about political and social issues through Twitter.

Twitter 141

Twitter Survey Trends Hashtag 141

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. For example, Dogecoin’s popularity was initially spurred on by a post in r/SatoshiStreetBets (a crypto-focused offshoot of r/WallStreetBets). . Need insight into an emerging trend?

Questions 119

Questions Sentiment Meme Trends 119

Sprout Social

OCTOBER 8, 2020

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. In the above example, social listening produces data for each product to show which is the most popular at that moment. Another way of sourcing pain points is to just ask. Here comes the sun. ? ?

Content 144

Content Meeting Process Sentiment 144

Hootsuite

MAY 2, 2023

For this example, let’s use the fictional real estate agent Phil Dunphy from the TV show Modern Family to help fill in the blanks. For example, if someone were to search for “Los Angeles Realtor” on Facebook, Phil Dunphy’s Page has a higher chance of showing up in the results. Next, select the Category your Page falls under.

Real Estate 102

Real Estate Facebook HootSuite How To 102

Sprout Social

MAY 18, 2021

Social serves as a brand’s largest, real-time focus group, yielding critical insights that inform departments outside of marketing. Product teams, for example, can use consumer feedback from social to improve existing products or inspire new offerings.

Social Media 111

Social Media Team Focus Group Loyalty 111

Sprout Social

MARCH 7, 2022

For example, If you seek insights on how your brand stacks up against its competitors, you’d probably survey prospects and customers. For example, people might associate Apple with “minimalism” or “innovation.”. Take Slack , for example. Think of it as a real-time focus group that provides honest, unfiltered feedback.

Survey 93

Survey Brands Sentiment Template 93

Socialized

JANUARY 21, 2010

Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard,&# a sentiment expressed in a focus group but echoed by Domino’s executives. “Doesn’t feel like there’s much love in Domino’s Pizza,&# says another focus group participant.

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

Sprout Social

JANUARY 30, 2023

Examples of customer-centric brands on social Social media is a perfect complement to your customer-centric strategy. CAVA #sweetpotatoes ♬ original sound – CAVA In this example, Cava recognized their error and shifted accordingly, a key pillar of any customer-centric approach. cava Wait for it ?‍?

Examples 115

Examples Brands How To Aggregator 115

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. Social media is an always-on focus group. The Arab Spring is one of the earliest examples of social media facilitating real-world protests. It’s Corn – Tariq & The Gregory Brothers & Recess Therapy. Ability to crowdsource.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Janet Fouts

DECEMBER 12, 2014

Here’s an example. Here’s a great example of how promoting a page through Facebook worked for one brand. A virtual focus group for product development? Posts that push people to enter promotions and sweepstakes with no real context. Posts that reuse the exact same content from ads. So, what to do?

Engagement 143

Engagement Brands Facebook Journal 143

Convince & Convert

OCTOBER 2, 2015

Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making. Identify the right audience.

Crimson Hexagon 60

Crimson Hexagon How To Focus Group Data 60

Janet Fouts

APRIL 18, 2012

Give me a poll (that isn’t a focus group question and I’ll give you my opinion. To feature case studies or examples of real people who have impacted you, your product or the world. Photos and videos make us think, or laugh, encourage us to add a comment and share with our friends. Gimme respect. Rinse, repeat.

Engagement 141

Engagement Facebook Case Study Focus Group 141

Convince & Convert

JULY 2, 2014

It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. Some examples include comparing socks washed with Tide versus the “leading brand” or demonstrating a blind taste test. One way to do this is through challenge comparisons.

Brands 144

Brands Survey Construction Comparison 144

Audiense

FEBRUARY 15, 2018

Look at a few examples of how social data can contribute to balancing your ROI. Historically, market research has been based on the use of traditional methods that required large investments of time and money to carry out surveys, interviews, focus groups, etc. What part does social data play in all this? Market Research.

ROI 74

ROI Data Cost Influencer 74

Waxing UnLyrical

AUGUST 31, 2012

For example, in 24 hours Manwich had two people post photos via Instagram. You don’t need to create a focus group; you have one already. And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. And when people talk, you can take action.

Twitter 154

Twitter Flickr Klout Case Study 154

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey.

Social Media 104

Social Media Sentiment Marketing Analysis 104

Pixlee

MAY 8, 2020

For example, the Michelin guide was primarily created as a way to inspire people to drive more and use Michelin tires – but it adds a lot of value to each customer. Make sure it’s easy to find your social media profiles for example by adding big enough badges and buttons on your site. This doesn’t have to be really big and complex.

Communities 54

Communities Brands Badge Focus Group 54

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power!

Tools 94

Tools Sentiment How To Team 94