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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Engage in dialogue. Do engage during business hours, especially if that’s your job! Their Twitter account has less than 500 followers but they’re not engaging enough. If you’re going to engage in social media, do it! I love Twitter and like to engage,chat and do business. Want to self promote?

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Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

At the beginning of the program they were breaking ground – now it's seems like a “sea of Pink” – So welcome to Web 2.0 Over the last 13 years they raised $75M for breast cancer research. it's no longer about pushing information out – it's about consumers generating conversations.

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Grow Your Wiki

Buzz Marketing for Technology

Web Content 2007. Web-based spreadsheet. Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0 Read the full article: Enterprise 2.0: Insubria and OpenKnowledge are hosting the International Forum on Enterprise 2.0 user generated content.

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The Bamboo Project Blog

Buzz Marketing for Technology

I found myself paying even more attention to the temperature in the room--were people engaging with the presenters, did the presentations seem to resonate, what were their questions? I think my frustration right now is that Ive realized how firmly entrenched people are in a sort of passive, one-way view of the web. END RANT ).

Project 265
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Why Social Media Is Like Getting Stoned

Techipedia: Tamar Weinberg

To increase the odds of meaningful conversational engagement, the initial dialogue should be ultra-resourceful…or humorous…or controversial…or valuable…or… How to do this successfully? A while back, Todd Malicoat wrote about linkbaiting hooks …however, each and everything he says in his post can be mapped into the social media sphere.

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PR Trends 2010: Branded Content

Proactive Report

Branded content will become an important part of PR in 2010: Branded content is essentially a fusion of advertising and entertainment, says Wikipedia. The notion of an advertiser or company producing some engaging content for the consumer in order to sell something is nothing new. world is about permission and attention.

Trends 40
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PR Trends 2010: Branded Content

Proactive Report

Branded content will become an important part of PR in 2010: Branded content is essentially a fusion of advertising and entertainment, says Wikipedia. The notion of an advertiser or company producing some engaging content for the consumer in order to sell something is nothing new. world is about permission and attention.

Trends 40