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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 229
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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things. Remind People How Useful It Is.

Team 160
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The Easiest Way To Upload YouTube Shorts (Desktop + Mobile)

Hootsuite

YouTube Shorts are bite-sized vertical videos that can supercharge engagement with your audience. Whether you want to upload your YouTube Short from desktop or mobile, we’ve got you covered. FAQs about uploading YouTube Shorts How do you upload Shorts to YouTube Mobile? Let’s get into it. Sign up free today.

Mobile 90
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10 ways the Sprout Social mobile app lets you manage social from anywhere

Sprout Social

There are few professions that require people to always be on the way social media marketing does. Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. You can also add new assets to the library on the mobile app.

Mobile 139
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How to Plan Your Social Media Strategy for Better Engagement

Visually SM

In this case, the platform becomes a way of generating awareness, conversions, sales, as well as boosting your Digital Marketing strategy. Source: Digital School of Marketing. With a blueprint to organize that, everything will be crystal clear to your team. Engagement. Another key factor is frequency.

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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. SMS Marketing is One of the Fastest Growing Channels. 85% of consumers not only want to be able to receive info but also reply to businesses or engage in a conversation via text. Source: smscomparison.com.

Strategy 209
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Why social media teams will be at the center of conversational commerce

Sprout Social

Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. One reason for brands’ shift toward conversational commerce stems from the growing popularity of mobile messaging. What is conversational commerce?

Team 141