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Influencer Marketing for Beauty Brands: Best Practices

Ignite Social Media

Want the inside scoop on how to effectively leverage influencer marketing for your beauty brand? Over at our sister company Carusele, our influencer marketing experts just shared their top 15 tips for beauty brands looking to maximize their influencer marketing results. Want all the details?

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A Strategic Approach to Boosting Email Marketing Success with Online CatalogsĀ 

The Realtime Report

A Strategic Approach to Boosting Email Marketing Success with Online Catalogs Email marketing remains an indispensable tool for businesses to engage with their audience. A promising tactic to enhance your email marketing initiatives is the incorporation of interactive online catalogs.

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How to supercharge your marketing strategy with AI automation

Sprout Social

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. This combination enriches regular automation by embedding AI capabilities, like the ability to learn and adapt from previous tasks, into the process. What is AI automation?

Strategy 101
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Create a Custom Facebook Event for a Watched YouTube Video in Google Tag Manager

Jon Loomer

Imagine you have an important YouTube video embedded on a page of your website. Then go to an embedded YouTube video on a page of your website. You can then do any of the following: Add this custom conversion to your configured events list and optimize for it. The original inspiration for this approach came from this blog post.

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How to Find Your Audience on Social Media

Social Media Strategies Summit

When HubSpot asked social media marketers about their biggest challenges, ā€œ reaching our target audience ā€ came in second place, only behind ā€œ creating engaging content.ā€ If youā€™ve got a reasonably sized email list , survey your subscribers about the platforms they use and the content they engage with. Sound familiar?

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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

Custom Events: Make a list of all important actions that happen on your website. It’s typically recommended to optimize for standard events rather than custom conversions when you can since the standard event will provide greater volume. Is there a standard event that can define them? If not, consider setting up custom events.

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Apartment Marketing Predictions 2014: The New Breed Speaks

Firebelly

Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C. I’ve been bullish since day one, but for marketers we may see a shift away from Facebook, or other platforms, and more effort over on G+. 2014 is upon us. This will be the year for Google+.