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How to Find Your Audience on Social Media

Social Media Strategies Summit

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Read on for all the tactics, tips, and tools you need to find the right audience on social media. This is a massive issue for many brands. Sound familiar?

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6 brilliant Facebook campaigns (& why they worked)

Sprout Social

As the widest-reaching social network around, Facebook boasts nearly 2.8 But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. billion monthly active users. Owlet Baby Care.

Campaign 142
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4 Ways to Embed Facebook Posts and Page Features on Your Site

Sprout Social

More than two billion people use Facebook every month. Since many people find company websites through Facebook, it’s a good idea to build a bridge between your social followers and digital leads. Here are 4 ways to embed a Facebook feed and more on your website: 1. How to Embed Facebook on WordPress Sites.

Sites 79
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9 Custom Events That Fire on My Website

Jon Loomer

While there are standard events for your typical transactions (purchase, lead, contact), I also use nine custom events that fire when important engagement occurs. While reading and engaging with this post, you can bet these events will be firing… 1. Another sign of an engaged user is scroll depth.

Eventful 176
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How to use YouTube Analytics to optimize your video performance

Sprout Social

Engagement Reports. Through your YouTube Analytics, you can zero in on: Top-performing videos in terms of views, watch time and audience and engagement. Looking at engagement metrics such as watch time and views, you have a simplified snapshot of your overall performance. Watch Time and Audience Reports. Earnings Reports.

Analytics 142
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How Embedded Social News Grew My Content, Traffic, and Engagement, and Saves Me Time [Case Study]

ProBlogger

We post on Facebook. Our audience is also very vocal about guitar-related content, as is evident on our Facebook page. As creator of GSTV, I was looking for a social news platform that could deliver top guitar content from across the Web directly to our blog and allow users to participate on a social level.

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How to Gain Fans on Facebook

Ari Herzog

If you are looking for a viable channel to grow your email list, look at Facebook. With more than 600 million users, it is easily the biggest and baddest social network of them all. Creating an opt-in box for your page is easy, but successfully getting people to subscribe through Facebook takes a well rounded strategy.

Facebook 121