Kraft’s Latest Campaign, #SendNoods, Put Buzz Before Brand Value
Ignite Social Media
OCTOBER 13, 2020
On October 6, 2020, Kraft Mac & Cheese launched matching national campaigns in the U.S. and Canada encouraging audiences to “send noods” as part of a giveaway. Participants were able to send a free box of mac and cheese to a friend, ostensibly to encourage community during the pandemic. The activation launched on National Noodle Day and lasted for six days, during which the company promoted the program on their social channels, through press releases , and with a digital commerci
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