Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. Or at least, it’s not just about that because it delivers real, measurable results. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. That’s a big deal, with research from KPMG revealing: 86% of loyal customers will recommend a company to friends and family. 66% will write a positive online review after a positive experience. 46% will remain

Communities 246

Communities Brands Examples UGC 246

Jon Loomer

AUGUST 8, 2022

Advantage+ Creative was previously Dynamic Experiences and changed its name with the rollout of Meta Advantage in March. But, how these optimizations work evolved considerably since then. Let’s discuss how Advantage+ Creative works now and whether you should turn it on with your Facebook ads. What is Advantage+ Creative? Advantage+ Creative allows for some minor (automatic) enhancements of your ad.

Facebook 203

Facebook Template Templates Aggregator 203

Social Media Today

AUGUST 10, 2022

The data underlines TikTok's youth dominance, while also highlighting the growing gap between it and Facebook.

Facebook 216

Facebook Social Media Report Data 216

The Social Media Hat

AUGUST 8, 2022

Season 02 Episode 03 of the Virtual Event Strategist Podcast. The post How To Use Social Media For Virtual Event Marketing appeared first on The Social Media Hat.

Social Media 175

Social Media Eventful Marketing How To 175

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Audiense

AUGUST 9, 2022

If you work in marketing (and we’re betting you do), it seems there’s always a war between the members of our marketing mix. Content is king, but blogging is so last year. Facebook is dead, except for your relative’s constant check-ins at random locations. Instagram is dead, which to be fair, might not be totally incorrect if Kylie Jenner’ s boycott gains traction.

Instagram 158

Instagram Influencer Video Brands 158

Ignite Social Media

AUGUST 9, 2022

While Sprout Social is definitely not the only social media management tool out there, it is quickly becoming one of the most popular. So, what’s all the hype about? In this comprehensive review, we’ll break down all of the features of this platform and help you decide if it’s the right fit for you. Whether you’re a social media novice or an experienced pro, we have something for everyone in this guide.

Review 156

Review Social Media Social Media Management Price 156

Social Media Today

AUGUST 11, 2022

Twitter's outlined a range of ways in which it's seeking to protect discussion around the upcoming elections.

Twitter 173

Twitter Features Upcoming 173

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 billion industry in 2016 to a projected $16.4 billion in 2022. It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. 1. Rebuilds trust in your brand.

Influencer 126

Influencer Marketing Social Media Brands 126

Amy Porterfield

AUGUST 11, 2022

I’m living proof that a Live launch can be done without running yourself into the ground I’m sure you’ve heard the recent Live Launches vs. Evergreen debate on social media recently. And if you haven’t heard, here’s the TLDR version: people claim Live launching is a thing of the past, and Evergreen is the way […]. The post #488: My Response To The Anti-Live Launch Chat: A Wellness Checklist appeared first on Amy Porterfield | Online Marketing Expert.

Social Media 125

Social Media Marketing Organization System 125

Hootsuite

AUGUST 11, 2022

Brand awareness: It’s one of those concepts you know you need to understand, but perhaps you find it somewhat… hard to pin down? You’re not alone. On the surface, it’s simple. Brand awareness = people being aware of your brand. But how do you measure that? And what’s the exact brand awareness definition that makes sense for your business? We explain everything you need to know about how to create an effective brand awareness strategy below.

Brands 123

Brands HootSuite Instagram Social Media 123

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Social Media Today

AUGUST 9, 2022

With Meta scaling back its in-app commerce plans, that could signal a bigger issue for TikTok and its growth plans.

Trends 168

Trends News Issues 168

Buffer Social

AUGUST 8, 2022

If you asked someone 20 years ago what their favorite social media platforms were, chances are they wouldn’t have an answer for you. Although the common consensus is that the earliest social media platform was developed in 1996, the number of people using those platforms is nothing compared to the billions who use social media today. Social media platforms have evolved since the 90s – while it was once meant for personal updates, the most popular platforms now have large user bases

Social Media 122

Social Media Platform Widget Social Networking 122

Amy Porterfield

AUGUST 9, 2022

Newsflash: Success is not measurable, nor is it an end destination Let’s face it — we live in a culture that is obsessed with success. Now, that’s not necessarily a bad thing, because as business owners, the desire to be successful is what drives us to learn, to take risks, and grow, right? But when […]. The post #487: How To Define Success On Your Terms appeared first on Amy Porterfield | Online Marketing Expert.

How To 125

How To Marketing 125

Sprout Social

AUGUST 11, 2022

Facebook’s rebrand to Meta in late 2021 made the metaverse a household name and it’s been an Internet buzzword ever since. But just because it’s a buzzword doesn’t mean every brand should join in. In this article, we’ll break down how to determine if the metaverse is the right match for your brand. We’ll also show you how businesses have already entered this trailblazing tech innovation.

Brands 113

Brands How To Avatar Social Media 113

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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

Social Media Today

AUGUST 8, 2022

This could make it much easier to manage your IG content on the go.

Instagram 218

Instagram Tools Content 218

Forbes Social Media

AUGUST 11, 2022

Three hundred current employees at TikTok and its parent company ByteDance previously worked for Chinese state media publications, according to public employee LinkedIn profiles reviewed by Forbes.

LinkedIn 110

LinkedIn Review Company Social Media 110

The Realtime Report

AUGUST 10, 2022

Next-Generation Networks With Fast. Changes And Increased Security. Computer scientists win NSF grant to develop runtime programmable networks. Computer scientists from Rice University, in collaboration with the University of Texas at Austin and the University of Washington, have received a $3 million grant from the National Science Foundation to develop runtime programmable networks that can respond to real-time changes rapidly and without interruption of service.

Collaboration 91

Collaboration Engineering Microsoft Features 91

Hootsuite

AUGUST 10, 2022

Unless you’re a plucky time-traveler from the 1800s, you probably already know what an influencer is. (If you do fall into that first category, welcome to 2022! Wait ‘till you hear about BeReal.) Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. But not all influencers are equal, and there’s a new community of prominent folks using ring lights to make a difference.

Marketing 110

Marketing Social Media How To Influencer 110

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Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

Social Media Today

AUGUST 8, 2022

TikTok needs eCommerce to work, which is why it continues to push ahead with new in-stream shopping tools.

Tools 172

Tools 172

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Thankfully, finding and working with influencers is much easier than before. Today, there are now several influencer marketing tools out there to help speed up every step of the process.

Influencer 108

Influencer Tools Marketing Campaign 108

The Realtime Report

AUGUST 8, 2022

A Guide for OFWs in Taiwan. Filipinos are hard-working individuals who would do anything for their respective families. So much so that they are willing to make necessary sacrifices, even if it might mean losing a timeless and priceless element: time with their families. An overseas Filipino worker (OFW) is someone from the Philippines working or residing abroad.

Examples 91

Examples Insurance Education Types 91

Buffer Social

AUGUST 9, 2022

For entrepreneur Assie Khoussa, the boundaries between work and personal life are almost nonexistent. Some of this industriousness comes from necessity – running a baby brand as a single mother is no easy feat, requiring Assie to be in work mode 24/7. But, the success of her small business also stems from Assie’s ability to show up as herself 100 percent of the time.

Instagram 99

Instagram Brands Organization Small Business 99

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Discover just how easy it is to boost SEO with social media.

Social Media

Social Media Today

AUGUST 10, 2022

The new prompts will help recruiters expand their candidate pool, and ensure greater representation.

LinkedIn 170

LinkedIn 170

Sprout Social

AUGUST 8, 2022

Looking for YouTube tools? Good! Because as the platform continues to boom, brands can use all the help they can get when it comes to gaining more viewers. But despite how competitive YouTube is, there’s plenty of attention to go around. According to the most recent Sprout Social Index , 51% of consumers plan to increase their activity on the platform this year… But only 35% of brands say they’re going to meet them there.

YouTube 100

YouTube Tools Social Media SEO 100

Forbes Social Media

AUGUST 11, 2022

Drum Corps International (DCI), for those of you who didn’t get bullied in high school, is a competitive circuit of marching band (yeah I said marching band, drum corps is just band guys) that operates all across the US and Wyoming every summer from June to August.

Social Media 98

Social Media 98

Oktopost

AUGUST 10, 2022

A leader in customer advocacy and renowned for his time at Adobe as Global Head of Customer Advocacy, Kevin Lau unpacks the balance between successfully driving revenue and acquiring new customers all while maintaining a happy existing customer base. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders?

B2B 91

B2B Apple Social Media Press Release 91

Social Media Today

AUGUST 9, 2022

The new audience segments will provide another way for B2B brands to reach key decision makers across Meta's apps.

B2B 160

B2B Advertising Marketing Brands 160

Ignite Social Media

AUGUST 9, 2022

While Sprout Social is definitely not the only social media management tool out there, it is quickly becoming one of the most popular. So, what’s all the hype about? In this comprehensive review, we’ll break down all of the features of this platform and help you decide if it’s the right fit for you. Whether you’re a social media novice or an experienced pro, we have something for everyone in this guide.

Review 78

Review Social Media Social Media Management Price 78

Forbes Social Media

AUGUST 9, 2022

For many iPhone users, there is a common annoyance when it comes to texting: a friend switches to Android and the message bubbles in the group chat turn green.

Apple 100

Apple iPhone Google Groups 100

Hootsuite

AUGUST 8, 2022

When it comes to social media platforms, it can be tempting to just stick with the big names you already know, but no one wants to miss out on the next big thing. And look, we don’t want to spark your FOMO, but have you heard of KakaoTalk? Whether you’re familiar with this hot social messaging app or not, there’s a good chance you should start paying attention to it.

Mobile 85

Mobile Social Media HootSuite FAQ 85

Social Media Today

AUGUST 8, 2022

The option could help to drive more traffic to your Pins via upfront prompts in the Idea Pin display.

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Sprout Social

AUGUST 9, 2022

If you haven’t heard it already: TikTok is here to stay. And whether you’re a business, content creator or individual user, it’s important to understand the differences between a TikTok Business vs. creator account. Do you know which type of TikTok account is going to be the best for your brand? Both of these TikTok account types have different features and benefits—but which one will be best for you?

Social Media 81

Social Media Social Media Management Library Video 81