Sat.Aug 03, 2013 - Fri.Aug 09, 2013

Lac-Mégantic: social media lessons learned

Sherrilynne Starkie

The sad events that took place last month in Lac-Mégantic proved that social media can easily escape the official communications channels during a crisis situation.

Is Snapchat for brands?


Most of us have heard of Snapchat. The app which lets you send pictures to your friends – pictures, which will disappear 10 seconds after being opened.

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The future of business is here.


“Throughout human history, we have been dependent upon machines to survive. Fate, it seems, it not without a sense of irony. ” - Morpheus, in The Matrix , 1999. Humanize is a guided tour of the next era in management. The current era in management is winding down.

Friday Funny: Vintage Social Networking

Waxing UnLyrical

Happy Friday! Things continue to be hectic on my end, so let’s kick the weekend off with a much needed laugh. See you next week! via John Atkinson on Wrong Hands , CC 3.0. Friday Funny: Vintage Social Networking is a post from: Waxing UnLyrical.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Should “they” be allowed to use social media? Who are “they”?

Dave Fleet

Tweet. So Syrian president Bashar Al-Assad is using Instagram to paint a more rosy picture of his presidency than the civil war-torn images we see every day in the news.

4 Ways to Create Always-On Content


In a recent session with a client, Mindjumpers talked about the shift in thinking centered around campaigns, to thinking centered around the idea of Always-On content. We thought we would share some insights on how brands and agencies are building content strategies around this idea of Alway-On.

More Trending

How to Apologize Like a Boss

Waxing UnLyrical

Guest Post by Kelly Gregorio. Society has embedded it in our brains: fight to be right, never be wrong. Whether it is in an effort to save face or to avoid embarrassment or feeling weak, these negative, dead-end perceptions have got us pointlessly digging our nails into quicksand.

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Embedding Facebook Posts Good For Businesses

The Social Media Incubator

Last week, Facebook announced posts would now have an embedding option for users. Following the example of Twitter and their own Instagram, Facebook is now allowing users to share a post containing a video, pictures or hashtags by using an embedding code.

Should “they” be allowed to use social media? Who are “they”?

Dave Fleet

So Syrian president Bashar Al-Assad is using Instagram to paint a more rosy picture of his presidency than the civil war-torn images we see every day in the news.

Do you suffer from intention deficit disorder?


In case you missed it , check out this great TEDxIndianapolis talk by Jeffrey Cufaude. Social Learning Social, In Theory


The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Monday Roundup: Social Media Engagement for Business

Waxing UnLyrical

Good morning! Happy Monday! Did everyone enjoy the weekend? Client engagement is one of the core ways businesses grow their client base. It is also the best way to show your customers you value them as people rather than numbers.

3 Tips for Interacting with Media on Social Media

The Social Media Incubator

Social media has come to play a huge role in the work of the traditional media. Members of the traditional media use Facebook or Twitter as outlets to collect valuable content.

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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics.

Using Facebook Hashtags for Your #FacebookMarketing


When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

When Funny Becomes Inferno a Cautionary Tale of Social Media Humor Gone Wrong

Convince & Convert

An alert Convince & Convert fan sent me a Twitter direct message this week, alerting me to a gaping, self-inflicted social media wound bleeding all over the Facebook page of the Evansville, Indiana airport.

Free Badge and Button Set for Your Website


Today we’re giving you a free set of buttons (the kind you click) and badges (the kind you show off) to use on your website. They’re the kind we use for plumbing, electrician, and other service industry websites, though we’re sure you could use them for all sorts of industries.

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Fetching Friday – 20 Marketing Links


This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week.

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The Facebook Edgerank Changed Once Again


So keeping up with the ever-changing algorithm on Facebook can be quite challenging. Many have believed in the ‘ Edgerank Formula ’ which ranks stories on affinity, weight and time. Now Facebook have launched some changes, which means that the Edgerank Formula, as we know it, has changed.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Where Most Got Social Business All Wrong, Including Me

Convince & Convert

Regardless of how you define social business; it’s hard to argue that organizations today must change if they want to stay relevant and competitive. I have seen business change and lived through many of its ups and downs for many years.

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This Week in Social Media – 8/7/2013

Social Media Marketing

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media.

Facebook More Popular Among 18-24 Year Olds Than TV

Small Business Mavericks

This isn’t really a big surprise, but a Nielsen study shows that 18-24 year olds prefer Facebook to TV both during prime time and the day time. What’s more, seniors are all about the TV. People 55 and over popularized day time soaps on television in the 1970s, long before today’s youth were thought of. The younger generation, however, doesn’t mind trading those soaps for their own Facebook drama during the time those soaps are being watched by Mom and Dad and Grandma.

13 Time-Saving Blogging Tips from the World’s Busiest Marketers

Writtent Blog

How do you manage to create content without any time to blog? Unless your company is in a position to hire a dedicated, full-time content creator, it can be challenging to work blogging into an already busy work schedule.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community

Convince & Convert

Love cereal? You’re not alone. Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach.

Pinterest For Business

Social Media Marketing

Pinterest is not a new topic every one know that how it use and help us for our business. In this post I can tell you what is Pinterest - Pinterest is the collection of thinks, item, product and web links that we likes. Pinterest help us to buy and sell new product easily.

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How Hashtags Are Becoming More Universal

Small Business Mavericks

Hashtags are becoming more and more universal every day. As a way to organize social information on Twitter, hashtags became very popular on that social media platform and still are. What was not expected was other social media platforms like Facebook, Instagram, and Google+ picking up on hashtags. Jeremy Page shares his 5-minute-a-day Instagram marketing plan on Search Engine Journal. Unsurprisingly, it involves the use of hashtags. That’s four social networks that use hashtags.

10 Metrics to Track Your Newsletter Content Success

Writtent Blog

Email newsletter marketing definitely isn’t dead. In fact, it’s just as viable of a platform for marketing as ever. The most recent studies by the Direct Marketing Association found that the average return on investment for email was around $25.80 for every dollar spent on the platform.

How Social Business Makes Organizations More Effective Communicators

Convince & Convert

Matt Ridings, SideraWorks @techguerilla. Matt Ridings , CEO of SideraWorks , joins the Social Pros Podcast this week to discuss the differences between social media and social business, why internal social culture is important, and how he went from a technologist to a social business consultant.

Sir Richard Branson And Elon Musk Share Their Wisdom

Twist Image

Are you looking for something to watch this weekend? Yesterday, Sir Richard Branson and Elon Musk took part in a Google Hangout for Google For Entrepreneurs.

Why Demographic Targeting Matters

Small Business Mavericks

Whether you try to reach your intended audience through pay per click advertising, video marketing, or guest blogging , you’ll have to decide who your target audience consists of. Does it include a particular demographic? If so, how do you reach that demographic? There are a lot of ways to reach a demographic audience, be it a geographically-based audience, an age- or gender-based audience, or something else. Google AdWords campaigns. Search engine optimization. Facebook ads.

Harvest more content ideas than you know what to do with! (+ a 30 minute jumpstart)

Absolute PA

I recently asked my peeps on Facebook where they got their shower ideas. Y’know those brilliant flashes of inspiration that fuel our creativity and addiction to being the boss of our passion-led businesses. Is it through activity or inactivity?

The 6-Step Path to Creating Inherently Useful Marketing

Convince & Convert

Youtility is marketing so useful, people would pay for it (if you asked them). It’s marketing customers actually want, instead of marketing that companies think they need. I first started thinking about Youtility in 2009, when I heard a speech by Robert Stephens, the founder of GeekSquad.

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It’s Just a Fad

Bare Feet Studios

Hey, want to join me in retiring these words, “It’s just a fad?” ” First of all, so what if it is? Fads generate some of the most awesome fun and out-of-the-box energy we have in our. The post It’s Just a Fad appeared first on Bare Feet Blog. Activism Home aerobics fads personal growth prisons trends