Dave Fleet

OCTOBER 30, 2010

Tweet The Globe and Mail , Maclean’s magazine , CTV , the Torontoist and blogTO all ran stories in the last day, alleging that staff of Toronto’s newly-annointed mayor elect, Rob Ford, used a fake Twitter account to deceive a voter into handing over incriminating materials during the campaign. According to the reports, Ford was recorded offering to buy prescription painkillers on the street for a voter suffering from fybromyalgia, and tapes of the call were sent to the Toronto Star.

Twitter 382

Twitter Social Media Campaign Report 382

Harp Interactive

NOVEMBER 2, 2010

Companies big and small are embracing social media and quickly diving head-first into the (deep, unfathomable) ocean of search engine optimization. Unfortunately in their haste to become digitally optimized these companies often neglect to create a cohesive strategy and fail to integrate optimally for maximum synergy. Early adopters of integrated social media and search strategies are seeing improved results in both areas, results that are greater than the sum!

Social Media 337

Social Media How To Engineering Strategy 337

Almost Savvy

NOVEMBER 2, 2010

From the AlmostSavvy mailbag: Rod asks: “I’ve noticed that I’m able to see some people’s full LinkedIn profiles when clicking on their link, but when clicking on the link to my own profile, I see very little information. Do I need to have a paid membership to have everything visible&#. Excellent question, Rod! The good news is that this is easy to fix and it will cost you only a few minutes of your time (and that includes viewing the video below).

LinkedIn 258

LinkedIn How To Reputation News 258

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? whatever, I never can tell) and revel in blog posts that make you feel the writer is talking to you, no doubt you are already familiar with Olivier Blanchard ‘s The BrandBuilder Blog.

Postrank 255

Postrank ROI Tourism Blogroll 255

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Dave Fleet

NOVEMBER 2, 2010

Tweet Discussion around my recent post on some alleged unethical social media use during Toronto’s mayoral election got me thinking around some broader topics that have emerged recently. Without further ado, here are five thoughts on themes I’ve seen recently. 1. People who try to tie social media success or failure alone to campaign results are nuts.

Social Media 343

Social Media Policies Metrics Issues 343

SocialFish

NOVEMBER 1, 2010

Soooo…we might have been talking your ears off about a certain little book we want you to check out… It’s finally here. Buy it now! We want to hear what you think about our ideas. Talk to me, Goose! What is Open Community? on Prezi. Tags: Featured Open Community.

Buy 245

Buy Communities Features 245

Waxing UnLyrical

NOVEMBER 4, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Customize Your Blog’s Error Page in 5 Easy Steps November 4th, 2010 Tweet This is part of the Blogging for Grasshoppers series Here’s how to customize your 404 error page in 5 easy steps which is a wise thing to do for bloggers, grasshoppers or not.

Class 241

Class Tumblr Template Templates 241

Mindjumpers

NOVEMBER 3, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation. Last week I posted a brief on Focus.com, titled “Word-of-Mouth Marketing in the Social Media Age&#. It’s basically a relatively long look at the phenomenon of word-of-mouth, what it is, why people engage in it, when it becomes marketing and how it can benefit your b

Social Media 216

Social Media Marketing Influencer Technorati 216

SocialFish

NOVEMBER 5, 2010

Remember this fab slidedeck by Chad Norman on 50 Social Media Tactics for Nonprofits ? Well he’s gone and done some more. Beth Kanter also has some more explanation from Chad about the presentation. Dig in! 50 (More) Social Media Tactics for Nonprofits. View more presentations from Chad Norman. Tags: Uncategorized nonprofit social media.

Social Media 206

Social Media 206

Direct Marketing Observations

NOVEMBER 2, 2010

Posted: November 2nd, 2010 By: Jason Breed. You think marketer’s lives are rough, try being the customer. So much is being thrown at the customer these days, its hard to keep up. B2B Customers: You used to have a few vendors that competed for your dollars, the agencies were simply creatives and technology vendors simply did technology. Without all the improvements in technology, manufacturing had many barriers to entry which reduced your choices.

B2B 199

B2B Patterns Comparison Compete 199

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Firebelly

NOVEMBER 4, 2010

Below are Duncan's slides from his presentation at the Masters of Business Online Conference. Enjoy and let us know if you have any questions. . View more presentations from Firebelly Marketing.

Case Study 189

Case Study Study Social Media Marketing 189

Mindjumpers

NOVEMBER 1, 2010

Tweet Integrated Marketing Communication (IMC) is “the concept under which a company carefully integrates and coordinates its many communication channels to deliver a clear, consistent message&# , according to the marketing guru Philip Kotler. If a company fails to integrate its marketing effort, it can lead to conflicting messages – and this adds up to a confused and inconsistent image, which can create a feeling of anxiety and distrust among the audience.

Marketing 213

Marketing Technorati Social Networking LinkedIn 213

SocialFish

NOVEMBER 3, 2010

Back in April 2010, my post for SocialFishing The Role of Crisis Communications in Your Social Media Strategy explained the importance of incorporating social media into your crisis communications plan. In retrospect, I should have written this post first. You need to start monitoring the online airwaves now – even if you don’t have a social media strategy, social media policy or actively engaging with your members online.

Attensity 169

Attensity Reputation Press Release Survey 169

Sherrilynne Starkie

OCTOBER 30, 2010

359

359

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Social Media

Firebelly

NOVEMBER 5, 2010

Facebook announced Facebook Deals for Places during the Facebook Mobile Event earlier this week. Here is a quick video explaining how the new Deals program works for businesses. Below that are 5 articles that should help you better understand the latest round of Facebook changes. . [Video URL: [link] ]. Local Deals Come To Facebook Places Deals is a new application within Facebook’s iPhone app or via touch.facebook.com that let’s you find deals at nearby businesses.

Video 189

Video Facebook Foursquare Discount 189

Harp Interactive

NOVEMBER 2, 2010

Social Media 345

Social Media How To Press Release Adwords 345

SocialFish

NOVEMBER 4, 2010

Watch this interesting video by Don Tapscott, author of Wikinomics and the new Macrowikinomics – which is on my desk – can’t wait to read it. Ignoring the cheesy Pachelbel soundtrack for a moment, what do you think about what he posits about the opportunity for our organizations to become learning organizations through the creation and development of “the network&# ?

Organization 162

Organization Collaboration Communities Video 162

Saying It Social

NOVEMBER 4, 2010

Posted by Nick O’Neill. Yesterday Facebook changed the game for businesses who maintain physical presences across the country with the release of Facebook Deals. Suddenly, Facebook users have a reason to check-in to places. For those business owners who aren’t clear on what opportunities Facebook Deals provides, here’s a comprehensive guide. How Facebook Deals Helps Your Business.

Facebook 155

Facebook Loyalty Discount Foursquare 155

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Social Media

Firebelly

NOVEMBER 2, 2010

I've got a variety of reasons for attending Grow Smart Biz Conference this Friday in Washington D.C. 1. Small Business Focus There aren't a lot of conferences focused on the needs of small business. 2. Relevance Relevant content. Social media to help innovate. Telling your story. Technology tips for collaborating. Growth on a budget. 3. Stellar Speakers Rohit Bhargava , Shonali Burke , Steve King , Liana Evans , Jason Falls.

Conference 181

Conference Small Business Forums Collaboration 181

Ari Herzog

OCTOBER 30, 2010

…and that spend that day on November 1, 2010. Join me, Miranda Kerr, Buzz Aldrin, Deepak Chopra, Steven Segal, and many, many more faces around the world as we turn our lives away from Twitter and Facebook for one day. Join us as we raise awareness of autism. Join us in the Communication Shutdown. Dr Temple Grandin, one of many autism advocates who is quoted around the web, says it best, “I can remember the frustration of not being able to talk.

Twitter 167

Twitter Facebook Applications Blogger 167

SocialFish

NOVEMBER 3, 2010

Hi all, I’m posting on behalf of the ASAE Technology Section Council, and we’d really like your help on a super cool project. We’re developing a list of technology topics that we feel are priority for association execs this year and we’d like your very quick feedback on the topic list. What will happen once this list is final is that we’ll find people and resources that can provide educational content on those topics, and we’ll share the list with all of the

Committee 154

Committee Education Project Survey 154

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. From her no-nonsense, straight-to-the-point opening chapter on the basics of social media (“It’s Not Easy, Quick or Cheap&# ) through the final chapter on “Putting It All Together,&# Evans tells anyone brave or foolhardy enough to venture into social media marketing not only w

Review 152

Review Social Media Marketing Handbook 152

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Social Media

Jason Yormark

NOVEMBER 1, 2010

Tweet Yesterday my family and I went on our yearly trek to the Mill Creek Town Center where we’ve found it to be a great trick or treat location. It’s a terrific hip/trendy outdoor shopping area, and the crown jewel of the town. They host great events, and the Halloween celebration is always a hit with the kids. The local businesses do a great job at dressing up their stores, themselves, and creating a fun, safe atmosphere for kids to trick or treat.

Technorati 150

Technorati How To StumbleUpon Digg 150

Ari Herzog

NOVEMBER 2, 2010

First of all , Facebook is a social network but it’s only for people to connect with their real friends. Citing a 2007 interview by founder and CEO Mark Zuckerberg, Augie Ray points out : Facebook [has] been quite clear that the social network is for facilitating real and firm relationships and not making soft, virtual ones. I guess both would raise hell with my recent decision to be friends with all.

LinkedIn 147

LinkedIn Twitter Facebook MySpace 147

Sherrilynne Starkie

NOVEMBER 5, 2010

Facebook 286

Facebook 286

Waxing UnLyrical

OCTOBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Trick or Treat October 31st, 2010 Tweet Today’s Hallowe’en. Ghouls and ghosties and Lady Gagas and I’m sure several Sarah Palins will abound as they go door-to-door, foraging for sugar, wondering if they’ll get scared out of their lives.

Postrank 129

Postrank Tourism Blogroll Creative Commons 129

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Social Media

Janet Fouts

NOVEMBER 3, 2010

If you read my blog very often you know that I love to teach people how to get the most out of social media. (Hello, I’m a social media coach…) Whether it’s in groups, bootcamps,webinars, one-on-one or right here on my blog, this is my passion. I’ve been building out a series of online courses that teach people how to use social media networks and tools and my WordPress Class series is the tip of the proverbial iceberg.

Social Media 135

Social Media WordPress Class Training 135

Idaconcpts

NOVEMBER 2, 2010

Below are some of the questions, which almost all SEOs must have faced in the past from their clients. 1: Would you be honest with me? Trust is definitely a big thing as some clients might have had bad experiences with previous SEO companies. It might be just a simple question but this question is probably the most important one out of all the other questions below.

SEO 132

SEO Questions Technorati StumbleUpon 132

Sherrilynne Starkie

NOVEMBER 2, 2010

Twitter 281

Twitter 281

Adam Sherk

NOVEMBER 2, 2010

With Blekko officially launching this week the new search engine is getting a lot of attention particularly in the search marketing community because of SEO data it provides. There is a good overview of Blekko’s SEO Tools on Search Engine Land so I won’t go into detail on that here. But I was curious to compare the data provided for major news sites.

Sites 112

Sites News Postrank SEO 112

Janet Fouts

NOVEMBER 3, 2010

It’s no shock to anyone who knows me that I’m not a big fan of Facebook. It’s not personal really I just think they’ve treated their less tech savvy users pretty badly in the past by simply not making the user interface easy to understand, constantly changing the layout and options, much less the security gaffes. But that just might all change now.

Facebook 133

Facebook Applications Privacy Groups 133