Sat.Mar 02, 2024 - Fri.Mar 08, 2024

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How to Find Your Audience on Social Media

Social Media Strategies Summit

You spend time planning and creating content for multiple social media platforms. The last thing you want is for all those posts to be seen by the wrong people — those with little or no interest in the product or service you sell. This is a massive issue for many brands. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.

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Social Platform Image Size Requirements 2024 [Infographic]

Social Media Today

Ensure your visuals look their best with this reference listing.

Platform 209
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Low-Quality Ad Content and Post-Click Experiences

Jon Loomer

Ad quality is an important factor in the Meta ad auction. It could be the difference when given the choice of two ads to show. While this is something to consider from an ad-to-ad basis, it’s also a potentially much bigger problem if you make a habit of creating low-quality ads. Per Meta: In certain instances, if you repeatedly post policy-violating or lower quality ads, our systems may start considering all ads from your Page, domain, ad account or other associated entities as lower quali

Content 177
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Influencer Essentials: the Bio and the Media Kit

The Social Media Hat

If you haven't crafted a polished bio and media kit yet, now's the time. Here's how. The post Influencer Essentials: the Bio and the Media Kit appeared first on The Social Media Hat.

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10 HR Metrics for 2025: HR Data Toolkit

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

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The Decision Journey: New Insights from Reddit Research

Convince & Convert

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. In fact, the biggest reason of all may be the “endless aisle,” that feeling that there’s always another option or a better choice.

Reddit 140
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Will TikTok Actually Get Banned This Time Around? A Look at Some Key Considerations

Social Media Today

A new bill could see TikTok banned in the US - but will it actually get upheld?

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Use Themes In Your Social Media Marketing

The Social Media Hat

Marketing Minutes with Mike The post Use Themes In Your Social Media Marketing appeared first on The Social Media Hat.

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[Research] The Influence of AI on GTM Strategies

Convince & Convert

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. But what are the specific ways that GTM professionals are using AI? And what is working and not working?

Research 138
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The 7 C’s of Social Media Marketing [Infographic]

Social Media Today

Some strategic pointers for your social media marketing approach.

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Stuck in the Learning Phase

Jon Loomer

If you see “Learning” in the delivery column of your ad set, the algorithm is still learning how to deliver your ads. Makes sense, right? Performance will fluctuate and you may see higher costs during this time. Ideally, you want at least 50 optimized events per week to exit the learning phase. It can happen before that, but this is the target number.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Things You Should Do in Light of Google’s Helpful Content Update

SocMed Sean

If you’ve been wondering about Google’s Helpful Content Update and what to do about it, this article offers insight and helpful tips for navigating the new internet. The post 5 Things You Should Do in Light of Google’s Helpful Content Update appeared first on SocMedSean - Social Media Sean.

Content 130
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Balancing social resources across multiple business lines

Sprout Social

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. In total, they have 64 social media accounts and hundreds of thousands of followers across platforms.

Resources 120
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The 7 C’s of Social Media Marketing [Infographic]

Social Media Today

Some strategic pointers for your social media marketing approach.

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What is Most Important Now?

Jon Loomer

Don’t obsess over things that don’t matter as much as they once did. Meta advertising has changed, and you should redirect your time and energy to make an impact. Here are the four things to focus on… 1. Copy and Creative Dedicate most of your time here. Ad copy and imagery could be the most important factors now. They help direct who sees your ads and adjustments here can make the biggest impact on results.

API 134
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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10 Surprising SaaS Marketing Lessons from an Ecommerce Event

The Social Media Hat

This eCommerce event was jam-packed with amazing SaaS marketing insights. The post 10 Surprising SaaS Marketing Lessons from an Ecommerce Event appeared first on The Social Media Hat.

Eventful 115
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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage.

Analysis 112
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TikTok Shares Insights into Reach Women with Your Brand Messaging

Social Media Today

Some new tips on the power of connecting with female consumers.

Brands 205
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When to Use Manual Bidding

Jon Loomer

The Highest Volume Bid Strategy is the default. You’re using that strategy without realizing it. The algorithm will try to get you the most optimized actions within your budget. But, you also have the option of using a manual bid strategy, which is usually a Cost Per Result Goal or Bid Cap. Should you be using them? Or are there specific times when you should?

Cost 131
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HR’s Blueprint for a Successful 2025

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

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#658: What To Look For When Hiring A Right Hand Person

Amy Porterfield

Listen on… Every lesson, tip, and strategy I’ve learned from my first year with my CEO. As an entrepreneur, I completely understand that your business is your baby, […] The post #658: What To Look For When Hiring A Right Hand Person appeared first on Amy Porterfield | Online Marketing Expert.

Tips 106
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What is This “Deinfluencing” Trend and Should Brands Care?

Ignite Social Media

You may have seen some buzz around something called “deinfluencing” and wondered what impact this emerging trend could have on influencer marketing strategies. In short, deinfluencing refers to a bit of backlash against non-stop sponsored recommendations from some influencers. Why the fatigue from followers? And do brands using influencers need to worry?

Trends 103
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X Launches its Long-Form ‘Articles’ Option for Premium+ Subscribers

Social Media Today

A new option for long-form content on X.

Content 204
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Should You Make Changes to Ads?

Jon Loomer

It’s a somewhat complicated question… There’s a fear among advertisers related to making changes to active ads. In some cases, that fear is justified. In others, it’s unwarranted. Budget Changes The primary reason you might make a change to ads that are working is to increase your budget. While this is something that created great anxiety in the past, advertisers can make these changes more easily these days.

Campaign 128
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The HR Leader’s Workforce Management Guide

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

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Digital Detox: Brits Struggle to Break Social Media Addiction

Bill Hartzer

National Lottery Open Week ambassadors Bill Bailey and Scarlett Moffatt on the Swan Stage at the Royal Shakespeare Company, one of the participants in National Lottery Open Week. In a world where scrolling through social media has become a pastime for many, a new study conducted by The National Lottery reveals a startling truth: one in four UK adults consider it a genuine hobby.

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Leading in the era of AI with Nuri Cankaya

Oktopost

Nuri Cankaya, Intel’s Vice President of AI Product Marketing discusses the rapid pace of artificial intelligence (AI) development, the ethical dilemmas that go along with it, and the importance of secure AI. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary The impact of artificial intelligence (AI) on the way brands communicate has many industry leaders curious about the future of marketing.

Privacy 96
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Reddit Launches New ‘Reddit Pro’ Data Analytics Suite

Social Media Today

A very handy set of new data insights from Reddit.

Reddit 199
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When to Switch to Original Audiences

Jon Loomer

Advantage+ Audience is the default for any objective, but you do have the option to switch back to original audience options. There are times when the way Advantage+ Audience works may not be ideal. That said, don’t overthink this. Some advertisers resist Advantage+ Audience, and that’s usually a mistake. If you’re optimizing for purchases, you shouldn’t switch back.

Issues 117
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Why (and How) to Switch to a New HR & Payroll Platform

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

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6 Types of Floors and How to Clean Them

The Realtime Report

6 Types of Floors and How to Clean Them Whether you’re refreshing a part of your home or renovating the whole house, picking the right type of floor is important. Considering the multiple kinds of flooring available, selecting the best can be challenging because each has its pros and cons. While there are many factors to look at when choosing flooring , care and maintenance are among the most vital.

Types 91
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Small brands, small budgets & big Super Bowl wins

Audiense

The Chiefs won the Super Bowl this year, but State Farm and Dunkin’ Donuts won the “best Super Bowl ads” title, according to USA Today survey. The 30-second ad spots alone cost $7 million each, and who knows how much they paid on top of that for the big-time actors they both featured.

Brands 86
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LinkedIn Content Ideas for Social Media Managers [Infographic]

Social Media Today

Some inspiration for your LinkedIn content approach.

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Lawyers, Should Your LinkedIn Profile Be More Conversational?

Myrland Marketing

Recently, during a one-on-one LinkedIn training session with a partner at a law firm, my client asked an interesting and perceptive question: “Is my LinkedIn profile a place where I can be a little more casual and conversational and share things I wouldn’t normally include in my firm bio?” My answer was ”Absolutely!” Listen or Read: Your Choice If you would like to listen to the 1-minute, 27-second episode of my Legal Marketing Moments podcast where this blog post originated, y

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HR’s Complete 2025 Calendar of Important Dates

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!