Sat.Mar 02, 2024 - Fri.Mar 08, 2024

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How to Find Your Audience on Social Media

Social Media Strategies Summit

You spend time planning and creating content for multiple social media platforms. The last thing you want is for all those posts to be seen by the wrong people — those with little or no interest in the product or service you sell. This is a massive issue for many brands. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.

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Low-Quality Ad Content and Post-Click Experiences

Jon Loomer

Ad quality is an important factor in the Meta ad auction. It could be the difference when given the choice of two ads to show. While this is something to consider from an ad-to-ad basis, it’s also a potentially much bigger problem if you make a habit of creating low-quality ads. Per Meta: In certain instances, if you repeatedly post policy-violating or lower quality ads, our systems may start considering all ads from your Page, domain, ad account or other associated entities as lower quali

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Influencer Essentials: the Bio and the Media Kit

The Social Media Hat

If you haven't crafted a polished bio and media kit yet, now's the time. Here's how. The post Influencer Essentials: the Bio and the Media Kit appeared first on The Social Media Hat.

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5 Things You Should Do in Light of Google’s Helpful Content Update

SocMed Sean

If you’ve been wondering about Google’s Helpful Content Update and what to do about it, this article offers insight and helpful tips for navigating the new internet. The post 5 Things You Should Do in Light of Google’s Helpful Content Update appeared first on SocMedSean - Social Media Sean.

Content 130
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Decision Journey: New Insights from Reddit Research

Convince & Convert

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. In fact, the biggest reason of all may be the “endless aisle,” that feeling that there’s always another option or a better choice.

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Will TikTok Actually Get Banned This Time Around? A Look at Some Key Considerations

Social Media Today

A new bill could see TikTok banned in the US - but will it actually get upheld?

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10 Surprising SaaS Marketing Lessons from an Ecommerce Event

The Social Media Hat

This eCommerce event was jam-packed with amazing SaaS marketing insights. The post 10 Surprising SaaS Marketing Lessons from an Ecommerce Event appeared first on The Social Media Hat.

Eventful 131
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[Research] The Influence of AI on GTM Strategies

Convince & Convert

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. But what are the specific ways that GTM professionals are using AI? And what is working and not working?

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Social Platforms’ Changing Approaches to Political and News Content Could Sway Upcoming Elections

Social Media Today

As Meta moves away from news content, X is embracing it, which could change voting outcomes.

News 192
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Stuck in the Learning Phase

Jon Loomer

If you see “Learning” in the delivery column of your ad set, the algorithm is still learning how to deliver your ads. Makes sense, right? Performance will fluctuate and you may see higher costs during this time. Ideally, you want at least 50 optimized events per week to exit the learning phase. It can happen before that, but this is the target number.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Use Themes In Your Social Media Marketing

The Social Media Hat

Marketing Minutes with Mike The post Use Themes In Your Social Media Marketing appeared first on The Social Media Hat.

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6 Types of Floors and How to Clean Them

The Realtime Report

6 Types of Floors and How to Clean Them Whether you’re refreshing a part of your home or renovating the whole house, picking the right type of floor is important. Considering the multiple kinds of flooring available, selecting the best can be challenging because each has its pros and cons. While there are many factors to look at when choosing flooring , care and maintenance are among the most vital.

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LinkedIn Adds New Context Within its ‘Who Viewed Your Profile’ Display

Social Media Today

Could this make the 'Who Viewed Your Profile' display actually valuable?

LinkedIn 189
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When to Use Manual Bidding

Jon Loomer

The Highest Volume Bid Strategy is the default. You’re using that strategy without realizing it. The algorithm will try to get you the most optimized actions within your budget. But, you also have the option of using a manual bid strategy, which is usually a Cost Per Result Goal or Bid Cap. Should you be using them? Or are there specific times when you should?

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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What is This “Deinfluencing” Trend and Should Brands Care?

Ignite Social Media

You may have seen some buzz around something called “deinfluencing” and wondered what impact this emerging trend could have on influencer marketing strategies. In short, deinfluencing refers to a bit of backlash against non-stop sponsored recommendations from some influencers. Why the fatigue from followers? And do brands using influencers need to worry?

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Digital Detox: Brits Struggle to Break Social Media Addiction

Bill Hartzer

National Lottery Open Week ambassadors Bill Bailey and Scarlett Moffatt on the Swan Stage at the Royal Shakespeare Company, one of the participants in National Lottery Open Week. In a world where scrolling through social media has become a pastime for many, a new study conducted by The National Lottery reveals a startling truth: one in four UK adults consider it a genuine hobby.

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TikTok Shares Insights into Reach Women with Your Brand Messaging

Social Media Today

Some new tips on the power of connecting with female consumers.

Brands 205
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Should You Make Changes to Ads?

Jon Loomer

It’s a somewhat complicated question… There’s a fear among advertisers related to making changes to active ads. In some cases, that fear is justified. In others, it’s unwarranted. Budget Changes The primary reason you might make a change to ads that are working is to increase your budget. While this is something that created great anxiety in the past, advertisers can make these changes more easily these days.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Small brands, small budgets & big Super Bowl wins

Audiense

The Chiefs won the Super Bowl this year, but State Farm and Dunkin’ Donuts won the “best Super Bowl ads” title, according to USA Today survey. The 30-second ad spots alone cost $7 million each, and who knows how much they paid on top of that for the big-time actors they both featured.

Brands 86
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Leading in the era of AI with Nuri Cankaya

Oktopost

Nuri Cankaya, Intel’s Vice President of AI Product Marketing discusses the rapid pace of artificial intelligence (AI) development, the ethical dilemmas that go along with it, and the importance of secure AI. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary The impact of artificial intelligence (AI) on the way brands communicate has many industry leaders curious about the future of marketing.

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Meta Outlines technical Requirements for Messaging Interoperability in Europe

Social Media Today

Now for an exciting update from the world of platform interoperability.

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When to Switch to Original Audiences

Jon Loomer

Advantage+ Audience is the default for any objective, but you do have the option to switch back to original audience options. There are times when the way Advantage+ Audience works may not be ideal. That said, don’t overthink this. Some advertisers resist Advantage+ Audience, and that’s usually a mistake. If you’re optimizing for purchases, you shouldn’t switch back.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Balancing social resources across multiple business lines

Sprout Social

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. In total, they have 64 social media accounts and hundreds of thousands of followers across platforms.

Resources 102
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IRL David & Goliath: How retail SMEs can make an impact online

Audiense

When was the last time you supported a small business? Perhaps you stopped to pick up your morning latte at your local café, you bought a jumper from that vintage store your friend recommended, or you grabbed a bag of dog treats from that new boutique pet shop.

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LinkedIn Outlines How it Assesses the Value of its Generative AI Features

Social Media Today

LinkedIn has added a heap of generative AI elements in recent months.

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Netflix’s Social Media Strategy Unveiled: A Comprehensive Analysis

Keyhole.co

Did you know — Netflix has 223.09 million paying subscribers as of the 3rd quarter of 2022? As the most popular on-demand streaming service, it’s no secret that Netflix has played a huge role in the entertainment industry. But beyond their top-notch content, they’ve also made a name for themselves on social media. In this blog, we’ll be taking a deep dive into what Netflix is doing right on social media and how they’ve contributed to their success.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage.

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#658: What To Look For When Hiring A Right Hand Person

Amy Porterfield

Listen on… Every lesson, tip, and strategy I’ve learned from my first year with my CEO. As an entrepreneur, I completely understand that your business is your baby, […] The post #658: What To Look For When Hiring A Right Hand Person appeared first on Amy Porterfield | Online Marketing Expert.

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Reddit Launches New ‘Reddit Pro’ Data Analytics Suite

Social Media Today

A very handy set of new data insights from Reddit.

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Lawyers, Should Your LinkedIn Profile Be More Conversational?

Myrland Marketing

Recently, during a one-on-one LinkedIn training session with a partner at a law firm, my client asked an interesting and perceptive question: “Is my LinkedIn profile a place where I can be a little more casual and conversational and share things I wouldn’t normally include in my firm bio?” My answer was ”Absolutely!” Listen or Read: Your Choice If you would like to listen to the 1-minute, 27-second episode of my Legal Marketing Moments podcast where this blog post originated, y

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Expert Tips for Building Brand Awareness with Employee and Executive Voices

Oktopost

Adrian reveals how Finastra built a successful employee advocacy program that even resulted in their employees asking to join. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Your employees are your company’s biggest asset, and learning how to utilize them as brand ambassadors can significantly enhance your social strategy and brand awareness.

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