Sat.Nov 02, 2019 - Fri.Nov 08, 2019

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Stop Your Dream Customer in their Social Media Thumb Scrolling Tracks with Intent, Trust and Attention

Pam Moore

Your biggest challenge as a digital marketing, social marketer or business leader is to stop the digital scroll. How can you stop the scroll as your dream customer is browsing the web, scrolling their social media news feed on their mobile device? Your content needs to stop them in their thumb scrolling tracks. Being the loudest in the digital room no longer works like it used to.

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What does a social media analyst do?

Unmetric

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour. Enter social media analysts. So what does a social media analyst do?

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Why You Should Create a Social Media Approval Process for Your Team

agora pulse

Are you on a social media team? Put together an approval process, and start streamlining workflows, avoiding errors, and optimizing campaigns. Social media management takes a team—even if you only manage a handful of agency clients or collaborate with colleagues throughout your company. If your social media team doesn’t have an approval process in place, though, you’re probably wasting valuable time, making simple mistakes, and losing out on optimizing campaigns.

Process 70
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3 Social Media Trends to Consider in 2020 Planning

Ignite Social Media

As 2019 draws to a close, many of you may be putting the finishing touches on your social media strategy plans for the next calendar year. Buttoning up your 2020 strategy can get tricky, however, when the social media platforms and their users are perpetually changing, so we’ve boiled down the three trends you should focus on. Read on for our key social trends for 2020 planning. 1.

Trends 158
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Brand Reinvention: How You Know It’s Time to Rebrand

Meltwater

Whether your company is a long-standing consumer business, B2B enterprise, or nonprofit, there may come a time to reinvent its public image. Knowing when and how to rebrand, however, is… Read More >>>.

B2B 87
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How to Edit the Facebook Ad Destination URL by Placement

Jon Loomer

There are reasons you may want to edit your Facebook ad destination URL by placement. It’s an option that helped me dig deeper into some suspicious results, and I wanted to share the experience with you. When an ad suddenly shifted in performance, I took a closer look and noticed that a high percentage of traffic was going to the Audience Network placement.

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New FTC Requirements for Influencers that Impact Brand Marketers

Ignite Social Media

This week, the FTC announced a major update that may impact your influencer marketing programs. The FTC released a new disclosures guide for influencers. While the intent behind the FTC’s rule on disclosures remains the same, this new 101 guide for influencers provides updated guidance on how that direction should be interpreted, which could have major effects, especially for brands who participate in product gifting and affiliate programs. .

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Twitter Launches New Option to Follow Specific Topics, in Addition to User Accounts

Social Media Today

Twitter is rolling out a new option which will enable users to follow topics, as opposed to specific profiles.

Twitter 157
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3 takes on the challenges facing the martech industry

Audiense

Last week we closely followed the #MarTechFest event , which took place in London, and we were able to count on some professionals from the martech sector, speakers at the festival, to give us their particular vision on some of the challenges the industry faces.

Industry 111
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What is an LLC? Everything You Need to Know

The Realtime Report

What is an LLC? Everything You Need to Know. You’ve heard the term LLC before in legal matters. But what does LLC stand for? A Limited Liability Company (LLC) is a form of corporate structure where none of the owners are liable for the company’s performance. Limited liability implies that the company’s money doesn’t directly affect the owner’s standing.

Company 98
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The Simple Guide to Creating a Chatbot [ on Facebook, Website, Messenger Apps]

Oktopost

Bots on the internet get a bad rap. Often, you hear about them being involved in hacking incidents or trying to influence people on social media. But chatbot technology has been quietly growing and improving over the years. . We’re long past the days when conversations with chatbots were full of stilted non sequiturs. Today’s chatbots are still quite obviously bots, but they’ve gotten much better at both maintaining natural conversational flow and understanding the discussion their human interlo

B2B 108
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Facebook Has Discovered Another Data Access Issue, This Time Within Groups

Social Media Today

Facebook has discovered another flaw in its data access systems which would have enabled some app developers to access more information than they should have been able.

Data 115
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Last month on social: Contests, cuteness, and coffee

Unmetric

As always, brands went all out on social last month too. While it was Halloween month with many themed posts being published, brands also made sure to post a variety of engaging content. Puns were said, contests played, and everyone’s day made. SIGN UP FOR A DEMO. Here are a few posts that stood out to us while curating #UnmetricBrandStars. Oh, Lewis!

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Google Ready To Rollout Page Speed Report In Search Console

BeingOptimist

It is good news for the webmasters that Google has started the process of publicly rolling out highly anticipated page speed report in Search Console which was announced 6 months ago. So let us have a quick look and check what benefits as a webmaster you will get. Also Read, How To Use Google Webmaster Tools. Where will you find this Page Speed Report In Search Console?

Report 95
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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#288: How to Create a Pre-Launch Facebook Live Content Strategy

Amy Porterfield

There’s one important factor that can either make or break your launch and it has nothing to do with how much money you spend on ads, how huge your list is, or whether or not your sales page copy is on point. One of the biggest predictors of launch success is how you show up […]. The post #288: How to Create a Pre-Launch Facebook Live Content Strategy appeared first on Amy Porterfield | Online Marketing Expert.

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Instagram Will Begin Hiding Total Like Counts for US Users from Next Week

Social Media Today

Instagram chief Adam Mosseri has announced that it will extend its testing of hiding total like counts to US users from next week.

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How Qualifications Affect Your Job

Socialmedia.biz

Data from the Indeed Salary Survey says that project managers with PMP training earn 18% more than their peers. That is interesting but I’m not sure that I would get an 18% pay rise in my current job if I turned up one day and told my manager that I had passed my PMP exam. You can find out more, by the way, about the PMP exam and what it involves in this article: What is PMP?

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Social Media Marketing That’s Smooth as Digital Butter: A Case Study

agora pulse

We’re always excited to hear from clients whose work life has been transformed by Agorapulse. Read on to find out how Digital Butter saved time and effort when the digital marketing agency began using Agorapulse. When’s the last time a digital marketing agency shared online its promises to clients ? Digital Butter’s that kind of company, and when Robyn Mays, its co-founder, told us that our social media tool helped it run as smooth as butter (pardon the pun), we couldn’t

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How To Benefit From Real Estate Investor Mastermind Joseph Pingaro

The Realtime Report

How To Benefit From Real Estate Investor Mastermind Joseph Pingaro. Let’s say you’re finding success in real estate investment and feeling confident. You are learning how to turn a profit, and pride yourself in your independence. The work you have done is definitely something to be proud of, but in order to take your achievements to the next level, you need the mentorship and collaboration of other experts and masterminds in the field.

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Twitter VP of Design Shares List of Coming Platform Features

Social Media Today

Twitter's VP of Design and Research Dantley Davis has shared a list of features that he's looking forward to rolling out in 2020.

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Join US for Our “Social Media Reviews: Untapped Opportunities” Webinar

Ignite Social Media

Reviews are becoming more prevalent and important to customers purchasing decisions but are brands using those reviews to make the most impact on social? Join our 30-minute free webinar to learn some creative ideas on how to leverage reviews on social to take with you into 2020 planning. We’ll cover: Insights on the value of reviews and how social media marketers can leverage them for their brands.

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Social Media Marketing That’s Smooth as Digital Butter: A Case Study

agora pulse

We’re always excited to hear from clients whose work life has been transformed by Agorapulse. Read on to find out how Digital Butter saved time and effort when the digital marketing agency began using Agorapulse. When’s the last time a digital marketing agency shared online its promises to clients ? Digital Butter’s that kind of company, and when Robyn Mays, its co-founder, told us that our social media tool helped it run as smooth as butter (pardon the pun), we couldn’t

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How To Find The Best Singapore Visa Agents

The Realtime Report

How To Find The Best Singapore Visa Agents. Many people that love traveling prefer to do so with the aid of the services of migration employees or a visa agent. There are quite a number of reasons why the services of these experts may be needed. The foremost one is that visa applications are not as simple as most people think. You might develop quite a headache going through the application process alone.

How To 70
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New Report Examines the Impact of Instagram's Hidden Likes Experiment on Influencer Engagement

Social Media Today

A new study has shown that the removal of total like counts on Instagram has resulted in fewer likes overall for influencer posts.

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Making The Most Of Your Trip To A National Park

Socialmedia.biz

The national park system comprises a total of 419 parks, spanning all states and territories (Puerto Rico, the Virgin Islands, American Samoa, and Guam). A trip to any one of them is likely to be an unforgettable experience, provided the proper planning is executed beforehand. Let us go over simple steps to make the most of one’s trip to a National Park.

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Facebook Is Still Leaking Data More Than One Year After Cambridge Analytica

Forbes Social Media

Facebook revealed Tuesday that roughly 100 developers may have improperly accessed user data, including the names and profile pictures of individuals in certain groups on the social network.

Data 74
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Kamala Harris Is a Bob Marley Fan!

WebInKnow

Over the past year, I’ve had an opportunity to visit over 20 presidential candidate town hall events in New Hampshire and I’ve asked each candidate a simple question: “Outside of your work and family, what are you a passionate fan of? ” I was so excited when Kamala Harris told me she is a Bob Marley fan because I am too. After the main event was over, I spoke with Harris briefly about how I was the only photographer at Bob Marley’s last concert.

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Twitter's Testing a New Option Which Would Enable You to Switch Accounts in Tweet Replies

Social Media Today

Twitter is testing out a new option which would enable you to switch accounts within a tweet reply, facilitating easier tweet management.

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No One Knows For Sure What Bitcoin Will Do Next

Socialmedia.biz

Let’s take a flashback to December 2017, the height of the Great Bitcoin Bubble. At this stage of the game, people were taking out second mortgages to buy bitcoin, and the entire world had its focus on the cryptocurrency sector. . If you asked bitcoin pundits and analysts about their thoughts on the future of the digitals currency price action, all of them said it was going to the moon.

Price 73
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Online Election Interference Widespread, Report Reveals

Forbes Social Media

As the British government refuses to release a report on Russian election meddling, a new report has revealed that online electoral interference is rife around the world.

Report 73
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Everything you need to know about Fjord Product Announcement: Prioritizing Simplicity and Efficiency

Meltwater

This blog post is part one of “Fjord Product Announcement” blog series. What is Fjord? Recently announced on October 21st, Fjord Product Announcement aims to empower PR, Communications, and Marketing teams with… Read More >>>.