Sat.Nov 02, 2019 - Fri.Nov 08, 2019

Stop Your Dream Customer in their Social Media Thumb Scrolling Tracks with Intent, Trust and Attention

Pam Moore

Your biggest challenge as a digital marketing, social marketer or business leader is to stop the digital scroll. How can you stop the scroll as your dream customer is browsing the web, scrolling their social media news feed on their mobile device? Your content needs to stop them in their thumb scrolling tracks. Being the loudest in the digital room no longer works like it used to. Welcome to the digital marketing era where attention is the absolute most scarce resource.

What does a social media analyst do?

Unmetric

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour. Enter social media analysts. So what does a social media analyst do? What is the purpose of having a social media analyst? And most importantly, what does it take to be a social media analyst?

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Why You Should Create a Social Media Approval Process for Your Team

agora pulse

Are you on a social media team? Put together an approval process, and start streamlining workflows, avoiding errors, and optimizing campaigns. Social media management takes a team—even if you only manage a handful of agency clients or collaborate with colleagues throughout your company. If your social media team doesn’t have an approval process in place, though, you’re probably wasting valuable time, making simple mistakes, and losing out on optimizing campaigns.

3 Social Media Trends to Consider in 2020 Planning

Ignite Social Media

As 2019 draws to a close, many of you may be putting the finishing touches on your social media strategy plans for the next calendar year. Buttoning up your 2020 strategy can get tricky, however, when the social media platforms and their users are perpetually changing, so we’ve boiled down the three trends you should focus on. Read on for our key social trends for 2020 planning. Consumers are turning towards private sharing.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Brand Reinvention: How You Know It’s Time to Rebrand

Meltwater - PR

Whether your company is a long-standing consumer business, B2B enterprise, or nonprofit, there may come a time to reinvent its public image. Knowing when and how to rebrand, however, is… Read More >>>. Enterprise Executives Marketing PR & Comms Planning & Strategy Social Listening

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Twitter Launches New Option to Follow Specific Topics, in Addition to User Accounts

Social Media Today

Twitter is rolling out a new option which will enable users to follow topics, as opposed to specific profiles

More Trending

7 Skills to Improve Your Chances of a Better Job

The Realtime Report

7 Skills to Improve Your Chances of a Better Job. Technology has taken the business world by storm, and both people and businesses are becoming increasingly reliant on the technology world these days. As a result, people with impressive knowledge and experience regarding computers are becoming more and more in demand. Considering this growing market trend, it’s no surprise that those who wish to land a profitable job need to focus on improving and building upon their computer skills.

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New FTC Requirements for Influencers that Impact Brand Marketers

Ignite Social Media

This week, the FTC announced a major update that may impact your influencer marketing programs. The FTC released a new disclosures guide for influencers. While the intent behind the FTC’s rule on disclosures remains the same, this new 101 guide for influencers provides updated guidance on how that direction should be interpreted, which could have major effects, especially for brands who participate in product gifting and affiliate programs. .

Instagram Will Begin Hiding Total Like Counts for US Users from Next Week

Social Media Today

Instagram chief Adam Mosseri has announced that it will extend its testing of hiding total like counts to US users from next week

3 takes on the challenges facing the martech industry

Audiense

Last week we closely followed the #MarTechFest event , which took place in London, and we were able to count on some professionals from the martech sector, speakers at the festival, to give us their particular vision on some of the challenges the industry faces. Audience Intelligence

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media Marketing That’s Smooth as Digital Butter: A Case Study

agora pulse

We’re always excited to hear from clients whose work life has been transformed by Agorapulse. Read on to find out how Digital Butter saved time and effort when the digital marketing agency began using Agorapulse. When’s the last time a digital marketing agency shared online its promises to clients ?

What is an LLC? Everything You Need to Know

The Realtime Report

What is an LLC? Everything You Need to Know. You’ve heard the term LLC before in legal matters. But what does LLC stand for? A Limited Liability Company (LLC) is a form of corporate structure where none of the owners are liable for the company’s performance. Limited liability implies that the company’s money doesn’t directly affect the owner’s standing. Limited Liability Corporations provide businesses a layer of protection between themselves and their businesses.

New Report Examines the Impact of Instagram's Hidden Likes Experiment on Influencer Engagement

Social Media Today

A new study has shown that the removal of total like counts on Instagram has resulted in fewer likes overall for influencer posts

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The Simple Guide to Creating a Chatbot [ on Facebook, Website, Messenger Apps]

Oktopost

Bots on the internet get a bad rap. Often, you hear about them being involved in hacking incidents or trying to influence people on social media. But chatbot technology has been quietly growing and improving over the years. . We’re long past the days when conversations with chatbots were full of stilted non sequiturs.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media Marketing That’s Smooth as Digital Butter: A Case Study

agora pulse

We’re always excited to hear from clients whose work life has been transformed by Agorapulse. Read on to find out how Digital Butter saved time and effort when the digital marketing agency began using Agorapulse. When’s the last time a digital marketing agency shared online its promises to clients ?

How to Schedule Instagram Posts: A Step-by-Step Guide

Hootsuite

Okay team, it’s almost 2020 and that means knowing how to schedule Instagram posts in advance is no longer ‘neat,’ it’s non-negotiable. Whether you’re running a business account, a creator account , or you’re building up your brand on the regular, using an Instagram scheduler is one of the best ways to reclaim your time and creativity. In this post we’ll take you through the steps and best practices for all three types of Instagram accounts, so you can turn your attention to what matters.

Facebook Will Implement Limits on How Many Ads a Page Can Run in 2020

Social Media Today

Facebook says that it will implement new limits on how many ads a Page can run as of mid-2020

How Qualifications Affect Your Job

Socialmedia.biz

Data from the Indeed Salary Survey says that project managers with PMP training earn 18% more than their peers. That is interesting but I’m not sure that I would get an 18% pay rise in my current job if I turned up one day and told my manager that I had passed my PMP exam. You can find out more, by the way, about the PMP exam and what it involves in this article: What is PMP? The Impact on Your Salary.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Use YouTube for Brand Building in 6 Easy Steps

agora pulse

Want to get potential customers (and existing ones) to better understand who you are and what your business can offer them? YouTube can be a fantastic tool for creating brand awareness … if you know how to best use it. Businesses of all shapes and sizes turn to social media in hopes of finding new customers. If you’re watching top-performing accounts closely, however, you’ll notice that brands aren’t just trying to connect with new users and make a sale right away.

33 Facebook Stats That Matter to Marketers in 2020

Hootsuite

Facebook is the biggest of all the social networks, by far, based on just about every measure. But it’s a constantly evolving platform based on algorithm changes, new tools, and shifting demographics. Effective Facebook marketing requires an understanding of the latest Facebook statistics and how they apply to your social marketing strategy. Here, we dive in deep to explore the Facebook stats that will matter to marketers in 2020. Table of contents. General Facebook stats. Facebook user stats.

Facebook Launches Updated Company Logo Which Will be Included in All of its Apps

Social Media Today

Facebook has launched a new company brand logo, which will help to differentiate the overarching organization from the separate apps

How to Edit the Facebook Ad Destination URL by Placement

Jon Loomer

There are reasons you may want to edit your Facebook ad destination URL by placement. It’s an option that helped me dig deeper into some suspicious results, and I wanted to share the experience with you. When an ad suddenly shifted in performance, I took a closer look and noticed that a high percentage of traffic was going to the Audience Network placement. That, by itself, may not be a problem. But I’m a longtime skeptic of the placement, so I wanted to dig deeper.

URL 101

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Use YouTube for Brand Building in 6 Easy Steps

agora pulse

Want to get potential customers (and existing ones) to better understand who you are and what your business can offer them? YouTube can be a fantastic tool for creating brand awareness … if you know how to best use it. Businesses of all shapes and sizes turn to social media in hopes of finding new customers. If you’re watching top-performing accounts closely, however, you’ll notice that brands aren’t just trying to connect with new users and make a sale right away.

Google Ready To Rollout Page Speed Report In Search Console

BeingOptimist

It is good news for the webmasters that Google has started the process of publicly rolling out highly anticipated page speed report in Search Console which was announced 6 months ago. So let us have a quick look and check what benefits as a webmaster you will get. Also Read, How To Use Google Webmaster Tools. Where will you find this Page Speed Report In Search Console? You will find this page speed report just below the enhancement section in Google Search Console.

Twitter Provides Listing of Key Thanksgiving Hashtags for Marketers to Consider

Social Media Today

Twitter has published a new listing of key Thanksgiving hashtags to use, along with some tips on how to use them

How To Benefit From Real Estate Investor Mastermind Joseph Pingaro

The Realtime Report

How To Benefit From Real Estate Investor Mastermind Joseph Pingaro. Let’s say you’re finding success in real estate investment and feeling confident. You are learning how to turn a profit, and pride yourself in your independence. The work you have done is definitely something to be proud of, but in order to take your achievements to the next level, you need the mentorship and collaboration of other experts and masterminds in the field.

Making The Most Of Your Trip To A National Park

Socialmedia.biz

The national park system comprises a total of 419 parks, spanning all states and territories (Puerto Rico, the Virgin Islands, American Samoa, and Guam). A trip to any one of them is likely to be an unforgettable experience, provided the proper planning is executed beforehand. Let us go over simple steps to make the most of one’s trip to a National Park. Decide When To Go: Deciding when to go depends a lot upon what exactly one is hoping to see.

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Instagram Ads for Beginners: Lessons from $20 Million in Ad Spend

Later

Wondering how to get started with Instagram ads for beginners? Spending money Instagram advertising can be majorly intimidating — especially with a limited budget and little experience. . But it’s so worth it! Whether you’re looking to grow your Instagram account, make sales, or drive more traffic to your website, a creative and well-targeted Instagram ad campaign can drive great results.

Facebook Expands Access to Brand Collabs Manager, Adds New Insights to Creator Studio

Social Media Today

Facebook has added some new publisher tools, including expanded access to its Brand Collabs influencer marketing platform

How To Find The Best Singapore Visa Agents

The Realtime Report

How To Find The Best Singapore Visa Agents. Many people that love traveling prefer to do so with the aid of the services of migration employees or a visa agent. There are quite a number of reasons why the services of these experts may be needed. The foremost one is that visa applications are not as simple as most people think. You might develop quite a headache going through the application process alone. Another reason is the difficulty in keeping up with the frequent change in migration rules.

No One Knows For Sure What Bitcoin Will Do Next

Socialmedia.biz

Let’s take a flashback to December 2017, the height of the Great Bitcoin Bubble. At this stage of the game, people were taking out second mortgages to buy bitcoin, and the entire world had its focus on the cryptocurrency sector. . If you asked bitcoin pundits and analysts about their thoughts on the future of the digitals currency price action, all of them said it was going to the moon.

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Join US for Our “Social Media Reviews: Untapped Opportunities” Webinar

Ignite Social Media

Reviews are becoming more prevalent and important to customers purchasing decisions but are brands using those reviews to make the most impact on social? Join our 30-minute free webinar to learn some creative ideas on how to leverage reviews on social to take with you into 2020 planning. We’ll cover: Insights on the value of reviews and how social media marketers can leverage them for their brands. Untapped opportunities for featuring and encouraging more reviews via social media.